Social media barometer martin waxman prsa intl conf 2012
-
Upload
university-of-toronto-scs -
Category
Documents
-
view
432 -
download
4
description
Transcript of Social media barometer martin waxman prsa intl conf 2012
![Page 1: Social media barometer martin waxman prsa intl conf 2012](https://reader034.fdocuments.net/reader034/viewer/2022052523/5552f3e9b4c90587048b4c81/html5/thumbnails/1.jpg)
@martinwaxman #PRSAIcon
Social Media Barometer
Martin Waxman October 14, 2012
© 2012 Martin Waxman. All rights Reserved.
PRSA International Conference
![Page 2: Social media barometer martin waxman prsa intl conf 2012](https://reader034.fdocuments.net/reader034/viewer/2022052523/5552f3e9b4c90587048b4c81/html5/thumbnails/2.jpg)
@martinwaxman #PRSAIcon
Good to meet you IRL
![Page 3: Social media barometer martin waxman prsa intl conf 2012](https://reader034.fdocuments.net/reader034/viewer/2022052523/5552f3e9b4c90587048b4c81/html5/thumbnails/3.jpg)
@martinwaxman #PRSAIcon
Search me…
Ontogeny recapitulates phylogeny
Is semantic search the end of serendipity?
![Page 4: Social media barometer martin waxman prsa intl conf 2012](https://reader034.fdocuments.net/reader034/viewer/2022052523/5552f3e9b4c90587048b4c81/html5/thumbnails/4.jpg)
@martinwaxman #PRSAIcon
The new generation gap
![Page 5: Social media barometer martin waxman prsa intl conf 2012](https://reader034.fdocuments.net/reader034/viewer/2022052523/5552f3e9b4c90587048b4c81/html5/thumbnails/5.jpg)
@martinwaxman #PRSAIcon
I’d like that to go
Mobility means never having to say you can’t reach me
![Page 6: Social media barometer martin waxman prsa intl conf 2012](https://reader034.fdocuments.net/reader034/viewer/2022052523/5552f3e9b4c90587048b4c81/html5/thumbnails/6.jpg)
@martinwaxman #PRSAIcon
The face of new media
We do the programming but we don’t get paid
![Page 7: Social media barometer martin waxman prsa intl conf 2012](https://reader034.fdocuments.net/reader034/viewer/2022052523/5552f3e9b4c90587048b4c81/html5/thumbnails/7.jpg)
@martinwaxman #PRSAIcon
Digital first communications
Beyond publicity… Time for PR to lead
![Page 8: Social media barometer martin waxman prsa intl conf 2012](https://reader034.fdocuments.net/reader034/viewer/2022052523/5552f3e9b4c90587048b4c81/html5/thumbnails/8.jpg)
@martinwaxman #PRSAIcon
…putting things in focus
![Page 9: Social media barometer martin waxman prsa intl conf 2012](https://reader034.fdocuments.net/reader034/viewer/2022052523/5552f3e9b4c90587048b4c81/html5/thumbnails/9.jpg)
@martinwaxman #PRSAIcon
How we get there
1. Content
2. Creativity
3. Curation
4. Community
5. Connecting
6. Commerce
![Page 10: Social media barometer martin waxman prsa intl conf 2012](https://reader034.fdocuments.net/reader034/viewer/2022052523/5552f3e9b4c90587048b4c81/html5/thumbnails/10.jpg)
@martinwaxman #PRSAIcon
Barometer
1. Search me – semantic search…is it the end of serendipity?
2. Generation gap – 35 is the new dividing line
3. I’d like that to go– mobility means our online connections are always with us
4. Face of new media – we’re the programmers yet we don’t get paid
5. Digital first communications – media’s adapting. PR can no longer sit idly by…
![Page 11: Social media barometer martin waxman prsa intl conf 2012](https://reader034.fdocuments.net/reader034/viewer/2022052523/5552f3e9b4c90587048b4c81/html5/thumbnails/11.jpg)
@martinwaxman #PRSAIcon
![Page 12: Social media barometer martin waxman prsa intl conf 2012](https://reader034.fdocuments.net/reader034/viewer/2022052523/5552f3e9b4c90587048b4c81/html5/thumbnails/12.jpg)
@martinwaxman #PRSAIcon
Contact: Martin Waxman [email protected]
Blog: myPALETTE Twitter: @martinwaxman
Inside PR