PRSA Visual Storytelling

VISUAL STORYTELLING MASTERY: Creating Readable, Clickable, Shareable Content

• Gini Dietrich, Founder & CEO, Arment Dietrich

• Amber Naslund, SVP Marketing, Sysomos

• Michael Smart, Michael Smart PR

• Raleigh Wilkins, Senior Director of Sales, Marketwired

FOLLOW THE CONVERSATION: #PRSAICON #MWVisual


GREAT EXAMPLES OF VISUAL STORYTELLING


MATCH YOUR TACTICS TO YOUR GOALS


A NEW PR SKILLSET FOR VISUAL STORYTELLING

• Skills for PR Pros



MEASURE WHAT YOU DO


TIPS, TRICKS AND BEST PRACTICES

Gini’s Tips:

• Use free visual marketing

tools to start

• Integrate it with other tactics

• Look to examples in tried-

and-true genres

• Measure, measure, measure

• Test, try news things and test

some more

• Skills for PR Pros


Q&A

@AmberCadabra │ @ginidietrich │ @michaelsmartpr


PRSA Visual Storytelling

Marketing

Transcript of PRSA Visual Storytelling