Social media and_the_law
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![Page 1: Social media and_the_law](https://reader034.fdocuments.net/reader034/viewer/2022051818/54b4045f4a79591e6b8b45ad/html5/thumbnails/1.jpg)
SOCIAL MEDIA AND THE LAW
Prevention is better
than cure
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It’s a fine [and wobbly]
line between connecting
with customers and
staying within the law
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We are well aware of the risks to
business
The business impact:
• Financial risk
• Reputational damage
• A drain on resource
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For over half of
companies the
risk of social
media litigation
is not an issue or
a priority
YET…
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Knowledge gaps identify the vulnerabilities
AND…
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Your first step is a
social media policy
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Social media
policies need
to flex and
adapt quickly
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Develop policies as part of a cross functional team
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Bring policies to life with a clear process
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Give employees the
passkey Give responsibility to act
autonomously
BUT
train first
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Create
scenarios and
run real life
simulations
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Let employees push
the boundaries by
keeping your policies
open
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Pick social tools and technology
that supports cross functional
workflow
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You can’t hide behind
statements, company policy or
legal speak…
…when your online
customers want to
engage with you
Plan for crisis in detail and keep it conversational