factors affecting successful implementation of erp systems towards ...
Social Media And You: Marketing Towards a Successful Start-Up
-
Upload
hsheppard5 -
Category
Business
-
view
404 -
download
2
description
Transcript of Social Media And You: Marketing Towards a Successful Start-Up
![Page 1: Social Media And You: Marketing Towards a Successful Start-Up](https://reader036.fdocuments.net/reader036/viewer/2022062511/54ba0b494a79591f568b47de/html5/thumbnails/1.jpg)
Social-Media and You: Marketing Towards a Successful Start-Up
By: Heidi A. Sheppard
![Page 2: Social Media And You: Marketing Towards a Successful Start-Up](https://reader036.fdocuments.net/reader036/viewer/2022062511/54ba0b494a79591f568b47de/html5/thumbnails/2.jpg)
Relationship Strategy
“Social-Media is like a
cocktail party.”
David Meerman Scott.Author of “The New Rules of Marketing and PR”
Go to the party and engage in good conversation. Don’t drink too much and scream “Everyone buy my product!” before getting to know them. Listen more than you speak. Make friends because you want a lasting relationship, not for something tangible in return.
![Page 3: Social Media And You: Marketing Towards a Successful Start-Up](https://reader036.fdocuments.net/reader036/viewer/2022062511/54ba0b494a79591f568b47de/html5/thumbnails/3.jpg)
Energize, Support, and Embrace.
Find your most enthusiastic customers and “supercharge” their word of mouth power!
Set up tools to help your customers support each other!
Integrate your customers. Use their help and ideas to design your product or make your brand more successful!
Groundswell by Li and Bernoff
![Page 4: Social Media And You: Marketing Towards a Successful Start-Up](https://reader036.fdocuments.net/reader036/viewer/2022062511/54ba0b494a79591f568b47de/html5/thumbnails/4.jpg)
Target Audience
Male/Female Age group Location Similar interests How they use the Internet and social-media
Knowing this information can save you time and money!
![Page 5: Social Media And You: Marketing Towards a Successful Start-Up](https://reader036.fdocuments.net/reader036/viewer/2022062511/54ba0b494a79591f568b47de/html5/thumbnails/5.jpg)
The Competition
“Don’t be scared of the competition. Embrace it!”
Professor Julie FrechetteSocial-Media and MarketingClark University
Make friends with them Learn from them Share ideas
Remember to stay ahead of the game… and be yourself!
![Page 6: Social Media And You: Marketing Towards a Successful Start-Up](https://reader036.fdocuments.net/reader036/viewer/2022062511/54ba0b494a79591f568b47de/html5/thumbnails/6.jpg)
The Client: Professional Photographer Kelli Ruggere
Business: TailChaser Photography
![Page 7: Social Media And You: Marketing Towards a Successful Start-Up](https://reader036.fdocuments.net/reader036/viewer/2022062511/54ba0b494a79591f568b47de/html5/thumbnails/7.jpg)
Now on Facebook and Twitter
/TailChaserPhotography
@TailChaserKR
![Page 8: Social Media And You: Marketing Towards a Successful Start-Up](https://reader036.fdocuments.net/reader036/viewer/2022062511/54ba0b494a79591f568b47de/html5/thumbnails/8.jpg)
Social-Media Recommendations
![Page 9: Social Media And You: Marketing Towards a Successful Start-Up](https://reader036.fdocuments.net/reader036/viewer/2022062511/54ba0b494a79591f568b47de/html5/thumbnails/9.jpg)
Traditional PR Strategies
Don’t forget social-media might not reach everyone!
![Page 10: Social Media And You: Marketing Towards a Successful Start-Up](https://reader036.fdocuments.net/reader036/viewer/2022062511/54ba0b494a79591f568b47de/html5/thumbnails/10.jpg)
The Customer is Always Right!
“A brand is no longer what the company says it is. It’s what their customers say it is.” – Success Secrets of Social Media Marketing Superstars.
![Page 11: Social Media And You: Marketing Towards a Successful Start-Up](https://reader036.fdocuments.net/reader036/viewer/2022062511/54ba0b494a79591f568b47de/html5/thumbnails/11.jpg)
Final Thoughts
Whatever you do…“Be Seen. Be Heard. Be You.” - HS
Good Luck!
![Page 12: Social Media And You: Marketing Towards a Successful Start-Up](https://reader036.fdocuments.net/reader036/viewer/2022062511/54ba0b494a79591f568b47de/html5/thumbnails/12.jpg)
Works Cited/DeliciousBernoff, J. and Li, C. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, Massachusetts: Forester Research, Inc.
Scott, D. M. (2007). The New Rules of Marketing and PR. Hoboken, New Jersey: John Wiley and Sons, Inc.
Meyerson, M. and Rozgonyi, B. (2010). Success Secrets of Social Media Marketing Superstars. U.S and Canada: Entrepreneur, Inc.
http://www.delicious.com/heidisheppard