Social media and records management
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Transcript of Social media and records management
Social Computing and ���Records Management: ���
Strange Bedfellows
• Bedfellows -- plural of bed·fel·low (Noun) 1. A person who shares a bed with another.
2. A person or thing allied or closely connected with another.
My thesis:
There are fundamental forces at work changing the way organizations use, consume, control and share information…
This is the fundamental tension I would like to discuss today…
“Why is it that I know more about what my High School girlfriend had for dinner than what is going on in my organization?”
Tony Zingale, CEO Jive
Staff access to Facebook, Twitter, You Tube and Instant Messaging is barred in 45% of organizations.
• The new social media and cloud technologies promote sharing and collaboration, while RIM worries about records declaration tools, retention rules and records destruction.
• It is a classic tension between openness and collaboration vs. governance and control.
http://aiimcommunities.org/erm/blog/rim-20-revolution-or-coup
• Because digital storage costs have plummeted, there is little pressure to delete or destroy information in the cloud.
• From Google's perspective, keep it forever. As long as you can find what you are looking for when you need it, we're good.
http://aiimcommunities.org/erm/blog/rim-20-revolution-or-coup
• This tendency flies in the face of the traditional RIM philosophy, which is based on the high cost of paper storage, the perceived high cost of digital storage (which is less valid each year), and the liability of keeping things longer than necessary.
http://aiimcommunities.org/erm/blog/rim-20-revolution-or-coup
…Records Management seems like it has never been hotter…
57% Recent events have
highlighted risk.
Source: AIIM -‐-‐ E-‐Discovery and ERM: How is records management performing in the new spotlight?
83% RM Importance has
increased. Up
Source: AIIM -‐-‐ E-‐Discovery and ERM: How is records management performing in the new spotlight?
…But there are forces at play that will inevitably marginalize traditional RM in the years ahead…Unless…
hAp://mirroreyes.wordpress.com/
…Unless we can start thinking like a CEO…
hAp://mirroreyes.wordpress.com/
What does a CEO care about?
Certainly risk management.
36% No legal hold
procedures.
Source: AIIM -‐-‐ E-‐Discovery and ERM: How is records management performing in the new spotlight?
56% Not confident in e-mail
integrity.
26% Undeleted records
beyond retention period have affected a litigation
Source: AIIM -‐-‐ E-‐Discovery and ERM: How is records management performing in the new spotlight?
What does a CEO really care about?
The CEO Perspective
Source = IBM Worldwide Survey of 1,500 CEOs, 2010
69% More volatile
The CEO Perspective
Source = IBM Worldwide Survey of 1,500 CEOs, 2010
65% More uncertain
The CEO Perspective
Source = IBM Worldwide Survey of 1,500 CEOs, 2010
60% More complex
The CEO Perspective
Source = IBM Worldwide Survey of 1,500 CEOs, 2010
53% Structurally different
The CEO Perspective “…CEOs have never expressed a greater need to obliterate their blind spots. Too often, they say, information based on customer interactions is trapped in organizational silos.”
Source = IBM Worldwide Survey of 1,500 CEOs, 2010
The CEO Perspective “Organizations that are able to combine, or layer, many kinds of information from different customer channels – with frequency – are best positioned to succeed.”
Source = IBM Worldwide Survey of 1,500 CEOs, 2010
Building Operating Dexterity
• Simplify whenever possible
• Manage systemic complexity
• Promote a mindset of being fast and flexible
• Be “glocal”
Source = IBM Worldwide Survey of 1,500 CEOs, 2010
Get rid of manual processes.
Get rid of paper.
Get more out of the middle of
the organization.
Streamline the supply chain.
Social computing within the enterprise
• Spotlight falls on the middle of the enterprise organization
– Not about getting more efficiency from the bottom
– Not about getting better strategic views at the top
• Enterprise Facebook
• Enterprise YouTube
• Enterprise TwiAer
• Global presence detecKon
• On-‐demand conferencing
• Telepresence everywhere
• Mobile access to everything
• Global search
• Community content management
• With more revoluKonary applicaKons to come . . . .
Reinvent customer relationships
• Honor your customers above all else
• Use two-way communication to stay in sync with customers
• Profit from the information explosion
Source = IBM Worldwide Survey of 1,500 CEOs, 2010
Proportion of Fortune Global 100 companies with… 65%
54% 50%
33%
BLOG
SOURCE = Burson Marsteller survey, The Global Social Media Checkup
Concept source: Google
Social computing outside the enterprise
• Spotlight falls on user experiences and metadata
– Transaction processing is necessary but not sufficient
• CollaboraKve filtering • Behavioral targeKng • Personalized transacKons • LocaKon-‐based services • PredicKve analyKcs • Machine learning
• Fraud detecKon • MulK-‐channel engagement
• Social networking • With more to come . . . .
So What?
The Mancini Theorem: For the C Suite, operating dexterity and customer engagement will top risk management every time.
Deb Logan (Gartner) at AIIM: 1. Most future IT investments
will be funded from cuts in existing IT spending.
2. 70% of IT spending is devoted to maintaining legacy systems.
3. Divestments matter as much as investments.
The good news for RM -- Agree or Disagree:
The major “IT” challenges have shifted from the “T” (technology) to the “I” (information).
85% Agree
Source: AIIM Survey of 600+ executives from end user organizations.
The bad news for RM
“In the future it is more likely that companies will be required to retain all digital files, and insure their accuracy, than to delete them.”
Source: AIIM Survey of 600+ executives from end user organizations.
How will RM play in the coming world in a meaningful way without getting in the way?
• [email protected] • Twitter = jmancini77 • Blog = Digital Landfill (aiim.typepad.com)
• 8 things e-books = aiim.org/8things • Facebook = facebook.com/jmancini77 • LinkedIn = linkedin.com/in/jmancini77
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Or more convenKonally, [email protected] or give me your card.
h"p://aiimcommuni-es.org/erm