Social Media and philanthropy - tracking the buzz, making connections
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TRACKING THE BUZZ Leveraging online Social Networks to grow your philanthropy Ed Schipul Schipul - The Web Marketing Company [email protected] Thursday, September 24, 2009
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Transcript of Social Media and philanthropy - tracking the buzz, making connections
TRACKING THE BUZZLeveraging online Social Networks
to grow your philanthropy
Ed SchipulSchipul - The Web Marketing [email protected]
Thursday, September 24, 2009
‘LOVE FOR MANKIND’
PHILANTHROPY...
Thursday, September 24, 2009
WHAT WE WILL TALK ABOUT:
1. Motivations of humans
2. Your connection toolkit
3. Track, look and listen
Thursday, September 24, 2009
Motivations of Humans
http://www.flickr.com/photos/32323502@N00/294326851/ Thursday, September 24, 2009
A rubber raft in the middle of the ocean
http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/
Thursday, September 24, 2009
3 MotivationsMaterial Social Ideological
1. Cash2. Discounts3. Volunteers get free admission4. Linkbacks to your site5. Promotion*
1. Networking2. Socialization3. Identity4. Certification / validation5. Professional / Development6. Sex7. Relationships8. Organized Religion9. Status10. Esteem11. Some politics12. Achievement13. Self-esteem*14. Promotion
1. Belief in a cause2. Long-term political goal3. Religious / spiritual4. Self-actualization5. Art
http://www.schipul.com/en/art/?562
Thursday, September 24, 2009
1. Material Incentives
• Pay this, get that. Done.
• Time-value of $$
• Transparency matters!
• Keep it small and simple
Material Motivations
Thursday, September 24, 2009
2. Social Incentives
• Incredibly complex
• Bunch of introverts
• All we need is love
Photo credit: http://www.flickr.com/photos/barackobamadotcom/2214065098/
Social Motivations
Thursday, September 24, 2009
3. Ideological
• Time-triggered, not time bound
• Keep an eye on ethics
• Search engines powerful ideologue connectors
Photo credit: http://www.cathedralgrove.se
Julia Butterfly
Ideological Motivations
Thursday, September 24, 2009
NETWORKING - COME FULL CIRCLE
Thursday, September 24, 2009
ToolkitYour online
Thursday, September 24, 2009
Young professionals? Potential recruits? Board members?
Who are you connecting with? Where are they?
Thursday, September 24, 2009
What can the Internet connect you with? Top 5 communities, names or ideas
THINKING CAPS ON
Thursday, September 24, 2009
LinkedIn = Safe + Accepted + Simple
Thursday, September 24, 2009
Join a group to stay in touch and connect:2,791 members!
Unexpected resources and Groups
Thursday, September 24, 2009
Philanthropic-specific LinkedIn areas
What can you contribute and learn?
Thursday, September 24, 2009
Try the LinkedIn Outlook tool!
Follow the LinkedIn Buzz
Watch updates on your homepage
Thursday, September 24, 2009
300 million Facebook-ers
307 million AmericansThursday, September 24, 2009
It IS personal (but you keep control)
Avoiding someone? BLOCK THEM!
Thursday, September 24, 2009
Facilitate offline networking
53 ‘yes’194 ‘maybe’
888 members
521 photos
Thursday, September 24, 2009
Future leaders connect
Thursday, September 24, 2009
Identify your heroes with Causes
Thursday, September 24, 2009
HANDS ONFind YOUR Facebook nichewww.facebook.com/search
Thursday, September 24, 2009
Myspace: a new face of Philanthropy?
Thursday, September 24, 2009
Help on who to watch and reach
Thursday, September 24, 2009
LinkedIn vs. Facebook vs. MySpace
Thursday, September 24, 2009
Change.org +“Virtual Foundations”
Thursday, September 24, 2009
http://www.youtube.com/watch?v=ddO9idmax0o
Micro-Blogging with Twitter (www.twitter.com)
Thursday, September 24, 2009
Twitter includes others in ongoing dialogue
www.twitter.com/cmhouston
Engage in an ongoing dialogue
Thursday, September 24, 2009
Twitter includes others in ongoing dialogueShare what you know
www.twitter.com/philanthropy
Thursday, September 24, 2009
www.twitalyzer.com What are your RT-ers influence and
footprints like?
Evaluate Twitter performance
www.tweetpsych.com What is a Twitter users psych
profile like?
Thursday, September 24, 2009
Track your Tweets
http://search.twitter.com Old school Twitter search
and monitoring
http://bit.ly Shorten your URLs and revel in the
handy built-in statistics!
www.crowdeye.com Old school Twitter search
and monitoring
Thursday, September 24, 2009
HANDS ONWhat is Twitter saying about YOU?
Thursday, September 24, 2009
Twitter Searchhttp://search.twitter.com
Thursday, September 24, 2009
Tweetbeepwww.tweetbeep.com
Thursday, September 24, 2009
LET’S TAKE A BREAKThursday, September 24, 2009
Follow the Rich Media trail
www.flickr.com/photos/thomashawk/288335335/
Thursday, September 24, 2009
NPOs share their challenges and triumphs through photoshttp://flickr.com/photos/camera_rwandaNPOs can qualify for free account: www.flickr.com/good
Thursday, September 24, 2009
http://www.flickr.com/photos/sulla55/3402883279/
http://www.flickr.com/groups/houstonzoophotooftheweek/
http://www.flickr.com/groups/houstonzoo/
http://www.flickr.com/houstonzoo/
Tap into the collective vision
Thursday, September 24, 2009
www.compfight.com
http://search.creativecommons.org/
www.freebase.com
Find images about you!
Thursday, September 24, 2009
Start loving Video, it’s bigNissan: www.youtube.com/slamdunk
Zappos: www.youtube.com/user/zappos
Schipul: www.vimeo.com/schipul
Thursday, September 24, 2009
CitizenTube - the official YouTube channel of changewww.youtube.com/citizentube
Thursday, September 24, 2009
Vimeo.com - Higher quality video sharing
NPO channels: http://staging.vimeo.com/channels/all/category:activism
Thursday, September 24, 2009
Video example or tool?
www.worldflix.org ‘E-philanthropy for the
next generation’
Thursday, September 24, 2009
Buy a Flip camera (seriously)
http://www.theflip.com/
Thursday, September 24, 2009
THINKING CAPS ONWhat content (video, audio or photo) do you
already have that you can re-purpose?
Thursday, September 24, 2009
It all centers around a HOMEBASE(tie it all in to the Mother Ship)
Thursday, September 24, 2009
Some great Blogging tool options:
www.wordpress.org www.typepad.com www.blogger.com
Thursday, September 24, 2009
Seek out generous and passionate teachershttp://havefundogood.blogspot.com
Badges
Other Links
Blogroll
Subscribe!
Thursday, September 24, 2009
Tracking Comments
www.backtype.com Follow and promote
comments about YOU
www.intensedebate.com Forum-like comment threads and user
profiles to follow!
www.scoutlabs.com Reputation management - with collaborative elements
www.convotrack.com Sidebar to aggregate comments
on content from all over
Thursday, September 24, 2009
HANDS ONWhat Bloggers and online spaces should you be
in touch and interacting with?
Thursday, September 24, 2009
Technoratiwww.technorati.com
Thursday, September 24, 2009
Google Blog Searchhttp://blogsearch.google.com
Thursday, September 24, 2009
LET’S TAKE A BREAKThursday, September 24, 2009
ListenTrack, look and
Thursday, September 24, 2009
www.google.com/alerts Email updates for your company
name and keywords
http://alerts.yahoo.com Yahoo! alerts you of any
occurrences of defined terms and names
Stay Alert!
Thursday, September 24, 2009
How do you use them?
... and a big congrats on your latest award!
We were on CNN yesterday and had no
idea!
Thursday, September 24, 2009
Social Mention (www.socialmention.com)
Thursday, September 24, 2009
HANDS ONSet up a Google Alert at www.google.com/alerts
Thursday, September 24, 2009
Social Mention Alertwww.socialmention.com
Thursday, September 24, 2009
Ice Rocket(www.icerocket.com)
Thursday, September 24, 2009
Blogpulse: www.blogpulse.com/conversation Thursday, September 24, 2009
Viral Heat(www.viralheat.com)
$$$ $$$
Thursday, September 24, 2009
Scout Labs(www.scoutlabs.com) $$$ $$$
Thursday, September 24, 2009
Radian 6(www.radian6.com) $$$ $$$
Thursday, September 24, 2009
www.scoutlabs.com Reputation management - with collaborative elements
Vocus(www.vocus.com) $$$ $$$
Thursday, September 24, 2009
HANDS ONCollect your favorite sites of interest by setting
up Google Reader!www.google.com/reader
Thursday, September 24, 2009
Personal Brands matter
23 employees13,982 followers
19 personal sites4,782 page views
25 on Facebook650 visits
Thursday, September 24, 2009
www.flickr.com/photos/37183619@N00/1574355240/
Never underestimate the power of...
Thursday, September 24, 2009
✓ Learn your audience’s motivations
✓Discover your niche
✓ Be pro-active, start listening now!
Take this home
Thursday, September 24, 2009
Thanks for being here!
Ed SchipulSchipul - The Web Marketing Companywww.schipul.com // www.tendenci.com (281) 497.6567, ext 500
Ed details:Personal brand: www.schipul.com/eschipul Blog: www.eschipul.com Twitter: www.twitter.com/eschipul Flickr: www.flickr.com/eschipul
Find these slides on Slideshare: www.slideshare.net/eschipul
Thursday, September 24, 2009
Thanks to our amazing photographers!
Slide 1:
www.flickr.com/photos/anahon/3712451103 www.flickr.com/photos/8981778@N06/2913224803/ www.flickr.com/photos/96804092@N00/3767296799/
Slide 3:
www.flickr.com/photos/ajawin/3811438763
Slide 4:
www.flickr.com/photos/32323502@N00/294326851/
‘Take a break’ beach photo:www.flickr.com/photos/29487767@N02/3592571491/
Slide 19:http://www.flickr.com/photos/chinwagcom/509606123/
Thursday, September 24, 2009
