To start today

Here’s an example of design task 9: a social media “badge” or banner for a website.

The readings for today

Your readings highlight a number of things. Let’s go through them and talk about some of these key ideas.

What does Clay tell us?

How about Starks Jr. ?

How about Schawbel?

And the CNN piece?

FIVE THINGS YOU NEED FOR GOOD SOCIAL MEDIA

BRANDING.AND

FIVE THINGS YOU ABSOLUTELY DON’T.

NEEDS:

UNIFORMITY.

DISCIPLINE.

A NETWORK.

A LONGVIEW.

“THE GOODS.”

AVOID:

FREQUENT REVISIONS.

OVERSHARING.

DISCONNECTED POSTS/CONTENT.

CONFUSING NETWORK.

SPONTANEOUS POSTS.