Researcher online 1 Building an Online Identity
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Transcript of Researcher online 1 Building an Online Identity
The Researcher Online:Building an Online
Identity
Dr Helen WebsterDigital Humanities Network
University of Cambridge
Wednesday, 10 October 2012
Before we start...I’d like to model the digital behaviour I’m advocating!
• Feel free to livetweet #DH23 #CRASSH
• Slides are online: Slideshare http://www.slideshare.net/drhelenwebster/
• We’re recording the talk to create a digital artefact. We’ll be focussing on the presentation rather than discussions.
Wednesday, 10 October 2012
Aims
Wednesday, 10 October 2012
AimsNot to teach tools, but...
Wednesday, 10 October 2012
AimsNot to teach tools, but...
• an awareness of the ways in which social and digital media platforms can enhance and be embedded in your work as a researcher
Wednesday, 10 October 2012
AimsNot to teach tools, but...
• an awareness of the ways in which social and digital media platforms can enhance and be embedded in your work as a researcher
• an understanding of the issues raised by social and digital media tools, potential pitfalls, good practice and future impacts on the profession
Wednesday, 10 October 2012
AimsNot to teach tools, but...
• an awareness of the ways in which social and digital media platforms can enhance and be embedded in your work as a researcher
• an understanding of the issues raised by social and digital media tools, potential pitfalls, good practice and future impacts on the profession
• an awareness of and ability to evaluate the various types of digital tool and make informed decisions about your own engagement with them in your practice
Wednesday, 10 October 2012
Thinking Digitally
Wednesday, 10 October 2012
Thinking Digitally
•Digital
Wednesday, 10 October 2012
Thinking Digitally
•Digital
•Networked
Wednesday, 10 October 2012
Thinking Digitally
•Digital
•Networked
•Open
Wednesday, 10 October 2012
Thinking Digitally
•Digital
•Networked
•Open
Wednesday, 10 October 2012
Thinking Digitally
•Digital
•Networked
•Open
(Weller, 2012)
Wednesday, 10 October 2012
Before we get online....
Wednesday, 10 October 2012
Your professional identity
• What do you want to do as an early career researcher, in terms of promoting your identity (both traditionally and online)?
• Why do you want to be online?
Wednesday, 10 October 2012
Scale of digital engagement
TechnoFEAR! TechnoJOY!
(Izzard, 1997)
Wednesday, 10 October 2012
Issues
Wednesday, 10 October 2012
Issues
Wednesday, 10 October 2012
Who are you, online?• What online social media platforms do you use?
• What information have you put online?
• What information might have been put online about you by others, e.g. friends, employers, educational institutions, etc
• What usernames, profile pictures etc do you use? Are they identifiably you?
• If someone Googles you, what would they find?
Wednesday, 10 October 2012
Write your name on a post-it note.
Now pass it along, 2 people to your left.
Wednesday, 10 October 2012
...now Google your partner.
• Analyse the results and draw up a profile of information and impressions about that person. Don’t forget to check the images tab!
• Now pass it back, 2 people to your right...
Wednesday, 10 October 2012
My identity?
Wednesday, 10 October 2012
My identity?
Wednesday, 10 October 2012
My identity?
Wednesday, 10 October 2012
My identity?
Wednesday, 10 October 2012
Tips for enhancing your visibility
Wednesday, 10 October 2012
Tips for enhancing your visibility
Google ranks certain types of website higher so link:
Wednesday, 10 October 2012
Tips for enhancing your visibility
Google ranks certain types of website higher so link:
• social media
Wednesday, 10 October 2012
Tips for enhancing your visibility
Google ranks certain types of website higher so link:
• social media
• sites with ‘authority’ - cam.ac.uk
Wednesday, 10 October 2012
Tips for enhancing your visibility
Google ranks certain types of website higher so link:
• social media
• sites with ‘authority’ - cam.ac.uk
Find out how people are searching for you and embed likely keywords (your metadata)
Wednesday, 10 October 2012
Tips for enhancing your visibility
Google ranks certain types of website higher so link:
• social media
• sites with ‘authority’ - cam.ac.uk
Find out how people are searching for you and embed likely keywords (your metadata)
• academia.edu
Wednesday, 10 October 2012
Tips for enhancing your visibility
Google ranks certain types of website higher so link:
• social media
• sites with ‘authority’ - cam.ac.uk
Find out how people are searching for you and embed likely keywords (your metadata)
• academia.edu
• Google search autocomplete suggestions
Wednesday, 10 October 2012
Tips for enhancing your visibility
Google ranks certain types of website higher so link:
• social media
• sites with ‘authority’ - cam.ac.uk
Find out how people are searching for you and embed likely keywords (your metadata)
• academia.edu
• Google search autocomplete suggestions
Think ‘push’ and ‘pull’
Wednesday, 10 October 2012
Tips for enhancing your visibility
Google ranks certain types of website higher so link:
• social media
• sites with ‘authority’ - cam.ac.uk
Find out how people are searching for you and embed likely keywords (your metadata)
• academia.edu
• Google search autocomplete suggestions
Think ‘push’ and ‘pull’
Update at peak times e.g. 9am, 3pm 6pm
Wednesday, 10 October 2012
Tips for enhancing your visibility
Google ranks certain types of website higher so link:
• social media
• sites with ‘authority’ - cam.ac.uk
Find out how people are searching for you and embed likely keywords (your metadata)
• academia.edu
• Google search autocomplete suggestions
Think ‘push’ and ‘pull’
Update at peak times e.g. 9am, 3pm 6pm
If you don’t want something visible, you’ll have to bury it or ask for it to be taken down
Wednesday, 10 October 2012
Wednesday, 10 October 2012
Wednesday, 10 October 2012
Where are you on the web?
The Academic Web
The Open WebPassword
Proprietry/free
Wednesday, 10 October 2012
Where are you on the web?
• You currently belong to an institution, a discipline and a profession. All these may change, and your webspace associated with them.
• Any open web platform you use may be removed or changed.
How will you ensure longer-term online stability?
Wednesday, 10 October 2012
Collating Your Self: the Open Web
• Namechk - consistent username
• Grab variants of your (user)name
• Consistent and recognisable profile picture
• Gravatar
• Google Profile
• About.me, Flavours.me
• Share and update on other platforms
Wednesday, 10 October 2012
Collating Your Self:Academic Web
• Google Scholar Citations Profile
• ResearcherID
• ORCID
Wednesday, 10 October 2012
Or not?
Wednesday, 10 October 2012
Or not?If you want to keep your identities separate...
Wednesday, 10 October 2012
Or not?If you want to keep your identities separate...
• Different platforms for different purposes
Wednesday, 10 October 2012
Or not?If you want to keep your identities separate...
• Different platforms for different purposes
• Check privacy settings
Wednesday, 10 October 2012
Or not?If you want to keep your identities separate...
• Different platforms for different purposes
• Check privacy settings
• Have a policy on ‘friending’, ‘following’ etc and add a clear statement of your intentions
Wednesday, 10 October 2012
Or not?If you want to keep your identities separate...
• Different platforms for different purposes
• Check privacy settings
• Have a policy on ‘friending’, ‘following’ etc and add a clear statement of your intentions
• Avoid logins and synching with Facebook/Twitter/LinkedIn etc
Wednesday, 10 October 2012
Or not?If you want to keep your identities separate...
• Different platforms for different purposes
• Check privacy settings
• Have a policy on ‘friending’, ‘following’ etc and add a clear statement of your intentions
• Avoid logins and synching with Facebook/Twitter/LinkedIn etc
• Don’t let your computer ‘remember’ your login
Wednesday, 10 October 2012
Or not?If you want to keep your identities separate...
• Different platforms for different purposes
• Check privacy settings
• Have a policy on ‘friending’, ‘following’ etc and add a clear statement of your intentions
• Avoid logins and synching with Facebook/Twitter/LinkedIn etc
• Don’t let your computer ‘remember’ your login
• Use pseudonyms and abstract profile pictures for personal identities
Wednesday, 10 October 2012
Principles of successful online engagement
Wednesday, 10 October 2012
Principles of successful online engagement
• Don’t just broadcast- interact
Wednesday, 10 October 2012
Principles of successful online engagement
• Don’t just broadcast- interact
• Offer something of value
Wednesday, 10 October 2012
Principles of successful online engagement
• Don’t just broadcast- interact
• Offer something of value
• Address a defined audience (but be aware that anyone may be seeing you if on the open web)
Wednesday, 10 October 2012
Principles of successful online engagement
• Don’t just broadcast- interact
• Offer something of value
• Address a defined audience (but be aware that anyone may be seeing you if on the open web)
• Update ‘regularly’ but don’t overload
Wednesday, 10 October 2012
Principles of successful online engagement
• Don’t just broadcast- interact
• Offer something of value
• Address a defined audience (but be aware that anyone may be seeing you if on the open web)
• Update ‘regularly’ but don’t overload
• Offer something of yourself e.g. a photo, identifiable name, an appropriate personal tone
Wednesday, 10 October 2012
Principles of successful online engagement
• Don’t just broadcast- interact
• Offer something of value
• Address a defined audience (but be aware that anyone may be seeing you if on the open web)
• Update ‘regularly’ but don’t overload
• Offer something of yourself e.g. a photo, identifiable name, an appropriate personal tone
• Link it to yourself in Real Life
Wednesday, 10 October 2012
Principles of successful online engagement
• Don’t just broadcast- interact
• Offer something of value
• Address a defined audience (but be aware that anyone may be seeing you if on the open web)
• Update ‘regularly’ but don’t overload
• Offer something of yourself e.g. a photo, identifiable name, an appropriate personal tone
• Link it to yourself in Real Life
• Avoid the echo chamber
Wednesday, 10 October 2012
Principles of successful online engagement
• Don’t just broadcast- interact
• Offer something of value
• Address a defined audience (but be aware that anyone may be seeing you if on the open web)
• Update ‘regularly’ but don’t overload
• Offer something of yourself e.g. a photo, identifiable name, an appropriate personal tone
• Link it to yourself in Real Life
• Avoid the echo chamber
• Be professional, not perfectionist - be timely
Wednesday, 10 October 2012
What do you need your profile to do?
• What aspect(s) of your work or self do you want to promote?
• Who is/are your audience(s)? Who do you want to exclude?
• What purpose do you want to achieve, using this profile? What value is there for your audience?
• What kind of information do you want to exchange?
• What tensions or conflicts might you encounter?
Wednesday, 10 October 2012
What can you offer?
Wednesday, 10 October 2012
Some more decisions...a/ technoFEAR! or technoJOY!
b/ private or public?
c/ original content or mashup and curate?
d/ single identity or many identities?
e/ low activity or high activity?
f/ one platform or many platforms?
g/ content created specifically or ‘collateral damage’?
h/ academia or beyond?
Wednesday, 10 October 2012
Wednesday, 10 October 2012
Measuring success
• Keep Googling yourself *
• See who’s talking about you -
• Socialmention
• Technorati
• Academia.edu and Google search alert
• Blog analytics and who’s following you
• Google analytics
Wednesday, 10 October 2012
Platforms
Time commitment
High
Low
WebspaceAcademic Open web
Wednesday, 10 October 2012
What might you do with (e.g.) a blog?
• Wordpress
Wednesday, 10 October 2012
Tidying Up After Your Self
• Do experiment, but deactivate dormant accounts (where possible)
• Ask others (e.g. employers) to keep information current
• Personal digital archiving - what data do you want to keep, how long for, and in what format?
• Who owns your data? Can it be accessed by you or others?
• Have a password/username management strategy
Wednesday, 10 October 2012
Your StrategyTake:
• your aims
• the digital mindset
• principles for effective engagement
• your preferences
• your platforms
Create an infographic representing what you intend to do with your online identity
Wednesday, 10 October 2012
To explore further, seeDH23Things Module
Onehttp://dh23things.wordpress.com/
Wednesday, 10 October 2012