Social Media & Investor RelationsPresented by Darrell Heaps, CEO

Q4 Web Systems

SO WHAT’S THE BIG DEAL?

Trends and Statistics

Q4 Web Systems Inc.

72% of Internet users are part of at least

one social network, which translates to 940

million users worldwide.

Social media is now mainstream.Source: http://blog.insites.be/?p=1704

85% of financial services professionals

under 50 are using social media 86% of those under 50 agree that social networking will be an important

business development tool within five years. 0% claimed that social media

wasn’t worth their time.Source: http://www.ledermark.com/news.php

47% of institutional investors read

financial blogs for investment

research and ideas20% have used blog research to execute a recommendation or

investment decision. 63% of US pro investors say blogs and social

networks will play an increasingly important role in investment

decisions in the futureSource: Brunswick Group study of 500 buy-side and sell-side Sept 2009

89% of Journalists using blogs, 65% social

networking, 52% microblogs (Twitter)278 business Journalists on Twitter listed at muckrack.com

15 Financial Times / 28 Business Week / 41 Forbes / 66 Wall Street

Journal / 108 New York TimesSource: http://us.cision.com/news_room/press_releases/2010/2010-1-20_gwu_survey.asp

47% of retail investors look to the financial

web sites and blogs for investment advice

Investors aged 40 and older rely on financial websites and blogs

(47%) and financial print publications (41%) more than planners or

advisors (39%), brokers (36%) and family (19%).Source: http://content.sharebuilder.com/mgdcon/core/AboutUs/survey_results/White_Paper.pdf

79% of Fortune 100 are using at least one of the

most popular social media platforms: Twitter,

Facebook, YouTube or corporate blog

65 percent of the largest 100 international companies have active

accounts on Twitter, 54 percent have a Facebook fan page, 50

percent have a YouTube channel, and one-third (33 percent) have

corporate blogsSource: http://www.burson-

marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Lists/Posts/Post.aspx?ID=160

WHAT ARE THE RISKS?

Examples and Best Practices

Q4 Web Systems Inc.

Only 20% of companies

globally have a social media

policyEstablishing clear policies for social media is requirement for every public company. All employees must understand acceptable use. Restricting access doesn’t work – 55% of all social media usage is mobile. Checking Facebook is the new smoke break. Source: http://www.emarketer.com/Article.aspx?R=1007493

Investors are consuming all of your

content, whether published by IR or

not.

It’s important to display a united front to the market. What

does your HR blog or Facebook page say about you to an

investor? What about LinkedIn? You need to acknowledge

that investors are searching the web looking for

information on your company – what are they finding?

Not listening to the web is the

biggest risk for all companies.

Monitoring for your company, executives, along with

tracking what you competitors are saying is a key element

to staying ahead of rumors, misinformation and crisis.

Using social media and your voice

of authority is an important method

to build trust with stakeholders.

Investors and shareholders are influenced by journalists,

bloggers and activists. Using the web and social media

allows you to maintain a corporate voice in the market and

build trust among stakeholders.

WHO IS DOING IT RIGHT?

Examples and Best Practices

Q4 Web Systems Inc.

Use the same channels to influence

Twitter use by Sector

29%

15%

12%

12%

8%

6%

5%

4%

3%

3% 2%1%

Technology

Services

Industrial Goods/Basic MaterialsPharma/Healthcare/Biotech

Natural Resources

Utilities

Consumer Goods

Telecommunications

Automotive

Exchanges

Embedded SlideShare presentations gain

additional exposure for your presentations.

SlideShare tracks how many people view your

presentation, and from where. After 3 weeks,

Barrick’s presentation was viewed 396 times –

178 of these via SlideShare. See updated stats.

Slideshare distribution

Small Cap Social Media ROI

www.tvipacific.com

Website redesign

Twitter

Facebook

YouTube

Flickr

Connect with us:http://www.tvipacific.com/Investors/Investor-Connect/

Summary

Start by listening

Put a social media policy in place

Publish content to YouTube, Flickr, SlideShare, etc and

embed on website

Share updates on Twitter/Facebook provide a context to your

company and business

Start small and evolve over time

THANK YOU! For more examples check out: http://www.q4blog.com

Or contact me:

Darrell Heaps

Q4 Web Systems

1-877-426-7829 ext. 222

darrellh@q4websystems.com

http://twitter.com/darrellheaps