Social media and demographics 2012
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SOCIAL MEDIA AND DEMOGRAPHICS: HITTING THE RIGHT MEDIA FOR YOUR AUDIENCEPresenter: Diana Silveira, Novare Library Services
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QUICK QUIZ!What Social Media do you use most?
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AGENDA
Breakdown of Social Media Demographics Recommendation of use of each General Social Media Success Tips
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AN OVERVIEW
Dubbed Gen C by Nielsen for being the most connected group)
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Microblogging:Your message in 150 characters
18-49 year old demographic Connecting known and new users
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TWITTER DEMOGRAPHICS
15% = household incomes of over $75,000. 18% = ages of 18 to 29 years old 14% =30 to 49 years old. 15% = college degree or higher. 13% of all online adults report that they have used Twitter
But…. The migration has been slow, but steady. A Pew survey last July found that 16 percent of young people, ages 12 to 17, said they used Twitter. Two years earlier, that percentage was just 8 percent.
http://pewresearch.org/topics/demography/ & http://www.huffingtonpost.com/2012/01/30/teens-on-twitter_n_1241109.html
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Most popular social media site 800 MILLION users All ages Your current active users
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GOOGLE+
18- 34 years old Student (20%) Male (70%) Higher income than Facebook 40 million users – only 17% active
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25-54 59% Male Industries:
High Tech, Finance, Medical
Job FunctionsSales, Administrative, Academics, Operations
http://slidesha.re/wb0why
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From September to December 2011, unique visitors up 429% and over 3.3.million people
> 11 million monthly visitors
80% of users are women 55% of these are aged
between 25 to 44.
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MEETUP
55% woman 35-44 College-Educated or higher
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20% under 17 Used more in Europe
than US
Female 18-24 highest users Followed by 25-54
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Skews younger
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QR CODES
Who Doesn’t Use: >1 in 5 students 21% of college students
Who does Use:• Male (61%)• 18-34 (54%)• Income over 100,000 (36%)
http://www.marketingvox.com/another-sign-qr-codes-dont-appeal-to-the-young-050150/
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IN A NUTSHELL…
Facebook: All – existing library users. Twitter: New/Existing Users GenX, GenY and
GenZ Google+: College Students MeetUp: GenX and Y professionals LinkedIn: Professionals, Older Pinterest: Woman, GenX Tumblr: Young under 30 GoodReads: Your booklovers SMS: GenY and younger
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CUSTOMIZING YOUR MESSAGE Library booksale for new public computers starts
tomorrow. Pass it on! #library #freecomputers #tarponsprings #gaming
Booksale for new computers starts tomorrow. Computers are for you! And are available free anytime we are open.
Booksale for new computers starts tomorrow- these computers will help us provide computer classes, resume assistance and more.
Booksale for new computers starts tomorrow- these computers will have extra CPU and be awesome for gaming programs this Summer.
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FINDING OUT ABOUT YOUR USERS
http://www.plusdemographics.com/ (G+) Facebook Insights > Users
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SUCCESS IN SOCIAL MEDIA
Have a purpose Use multiple networks Customize your message to the network Team not a lone soldier approach Humanize your message Respond to positive & negative publicly
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GOLDEN RULE
Create a Social Media Plan & Schedule
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WHAT SOCIAL MEDIA IS MOST EFFECTIVE AT YOUR LIBRARY?
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QUESTIONS?
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slideshare.net/dee987
delicious.com/dee987/demographics
Diana Silveira
www.learnsurge.comwww.novarelibrary.com
Visit us @ FLABooth 402