NEA Spring 2014 - Demographics of Social Media Users - Dan Bullman

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“Monster Lake Trout” Landing the Big One with Social Media Demographics of Social Media Users Dan Bullman NEA Spring Meeting 2014 Portsmouth, NH

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This presentation was given by Dan Bullman at the 2014 New England Archivists Spring Meeting in Portsmouth, New Hampshire on March 22, 2014. It was part of a panel workshop called "Monster Lake Trout: Landing the Big One With Social Media," which included presentations from VivianLea Solek, Dani Fazio, Erik Bauer, and Barbara Austen.

Transcript of NEA Spring 2014 - Demographics of Social Media Users - Dan Bullman

Page 1: NEA Spring 2014 - Demographics of Social Media Users - Dan Bullman

“Monster Lake Trout”Landing the Big One with Social Media

Demographics of Social Media UsersDan BullmanNEA Spring Meeting 2014Portsmouth, NH

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Goals Bombard you with a chaotic array of

statistics and photos Bring some order to said chaos Present you with a demographic

breakdown of social media users Set the stage for other presenters

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Sites We’ll Talk About Facebook Twitter Pinterest Instagram

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I Bet You Didn’t Know That… Adults, age 18-29, comprise the largest

group of social media users Facebook is the most popular social

media site, with over two-thirds of internet users reporting they are on the site

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Twitter Percentage of internet users on Twitter

has doubled since 2010 More popular among people living in

cities More popular among African-Americans

and Hispanics (26% and 19%) Some of you may even be live-tweeting

this as we speak…

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Pinterest More popular among women than men

(15% of women; 5% of men internet-users on the site)

More popular among white people than African-Americans or Hispanics

Also more popular among higher income brackets ($50K-$75K and more than $75K)

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Instagram More popular among women than men More popular among African-Americans

and Hispanics

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Conclusion: Social Media Strategy Serves as a portal to our collections, not

a substitute for them Will not solve all of our outreach

problems Need to actually promote our social

media accounts so that people will know about them