Social Media Analysis - Gillette August - September 2016
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Gillette on Social Media Aug 1 st – Sept 30 th 2016
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Transcript of Social Media Analysis - Gillette August - September 2016
Gilletteon Social MediaAug 1st – Sept 30th 2016
Gillette : Social Media Report
This Report looks at how
Gilletteperformed on Social Media between
Aug 01, 2016 - Sep 30, 2016
Analysis of
GilletteFacebook Page
Aug 01, 2016 - Sep 30, 2016
Brand Overview
FANS NEW FANS FAN GROWTH COUNTRY
2,129,213 -1,373 -.06% Worldwide
Gillette
Engagement Score Total Fan Posts
180 132
Total Posts Brand Response Rate
7 28.79%
Total Likes Avg. Reply Time
10,527 8 hrs, 32 mins
Total Comments General Sentiment
503 Neutral
Total Shares
302
Most Engaging Content Type
Product Oriented Posts
Most Prolific Content Type
Product Oriented Posts
BRAND POSTS FAN POSTS
Brand Overview
CONTENT & CAMPAIGNS
2,128K
2,129K
2,129K
2,130K
2,130K
2,131K
2,131K
1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep
Fan Growth
Total Fans
2,129,213
New Fans
-1,373
Engagement
0
250
500
1-Aug 5-Aug 9-Aug 13-Aug 17-Aug 21-Aug 25-Aug 29-Aug 2-Sep 6-Sep 10-Sep 14-Sep 18-Sep 22-Sep 26-Sep 30-Sep
Gillette had an average engagement score of 180 and a highest of 269.
Community Analysis
Gillette fans are largely from United States followed by Canada.
Distribution of Fans
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000K
United States
Canada
Mexico
Brazil
India
Pakistan
Egypt
Puerto Rico
United Kingdom
0
1
1
2
2
3
1-Aug 8-Aug 15-Aug 22-Aug 29-Aug 5-Sep 12-Sep 19-Sep 26-Sep
Brand Posts
Top keywords used Frequency
Congrats Andre De
Grasse
3
Ashton Eaton 2
Gold 2
precision 2
heart 2
71%
29%
Brand Participation Brand Non Participation
Brand Posts - Engagement
Gillette responded to 5 conversations generated by the 7 Posts they published.
Brand Responses
Most Engaging Brand Posts
18-AUG-16, THU 9:41PM
You put your heart, soul & whole life into it.
Congrats Andre De Grasse! You’ve earned
those medals. ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
430 4,808 100 118 Positive
22-AUG-16, MON 12:22PM
This is what precision looks like off the track.
#PerfectIsntPretty #Rio2016
14-AUG-16, SUN 9:35PM
Perfect isn't pretty but it’s worth the chase.
Congrats on your bronze medal Andre De
Grasse #Perfec ..
ENGMT. LIKES COMMENTS SHARES SENTIMENT
269 1,582 238 84 Positive
ENGMT. LIKES COMMENTS SHARES SENTIMENT
236 2,150 71 60 Positive
NO IMAGE NO IMAGE NO IMAGE
Brand Posts - Analysis
Brand Post Types Days of the week
0 1 2 3 4 5 6 7
0 50 100 150 200 250
Photos
Videos
Plain Text
Links
Polls
Number of Posts
Engagement Score
Engagement Score Number of Posts
0 1 2 3 4 5
0 50 100 150 200 250 300
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Number of Posts
Engagement Score
Engagement Score Number of Posts
Top Keywords Used Frequency
product 18
razors 13
gel 10
shaving 9
Mach 3 8
User Posts
0
1
2
3
4
5
6
7
8
9
1-A
ug
3-A
ug
5-A
ug
7-A
ug
9-A
ug
11
-Au
g
13
-Au
g
15
-Au
g
17
-Au
g
19
-Au
g
21
-Au
g
23
-Au
g
25
-Au
g
27
-Au
g
29
-Au
g
31
-Au
g
2-S
ep
4-S
ep
6-S
ep
8-S
ep
10
-Se
p
12
-Se
p
14
-Se
p
16
-Se
p
18
-Se
p
20
-Se
p
22
-Se
p
24
-Se
p
26
-Se
p
28
-Se
p
30
-Se
p
Positive Neutral Negative
Gillette responded to 38 conversations generated by the 132
Posts fans published.
Gillette appears to participate more when Fan conversations have
greater positive vibes than negative.
User Posts - Engagement
Brand Responses Sentiment
29%
71%
Brand Participation Brand Non Participation
24%
11%
65%
Posititve Negative Neutral
Most of Gillette posts were around 'Product Oriented Posts' and these posts received the highest engagement.
Content Intel
0 1 2
0 50 100 150 200 250
Product Oriented Posts
Brand News
Others
Event
Corporate Social…
Ad Campaigns
Photos
Celebrity Endorser Content
Contest
Question to fans
Festival/Greetings
Facebook App
Engagement Oriented Posts
Number of Posts
Engagement Score
Engagement Score Number of Posts
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