Social Media according to Matthew Leone

7/29/2019 Social Media according to Matthew Leone

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#SocialMedia101September 25, 2013


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#MatthewLeoneDirector of Web Marketing & Social MediaFor Terra MarketingIn-House Advertising Agency for Halstead Property & Brown Harri


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#AboutMe

10+ Years ExperiencePast Experience in Real Estate and Sports Marketi

Manage/Direct Resources in a 23 member in-house marketRepresent Halstead Property & Brown Harris Steve

Leading privately held residential real estate firms in the NY


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#HalsteadSocialStaTwitter 28,000 followersFacebook 18,000 likes

YouTube 5+ Million ViewsInstagram 9,000 followers

LinkedIn Thousands of Staffmembers connecteThousands of followers on Pinterest, Google+, Foursquare

As of Sept 2013


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#HalsteadSocialStaIn addition to Streeteasy, Realtor.com, NY Times.com, &

In the Top 10 Sites - Referral Traffic to Halstead.com com

Facebook

TwitterPinterest


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#WhySocial?Provides a way to further connect with your

local clients, build trust, and spread yourmarketing through friends of friends.


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#WhySocial?

It is free

It has become a business norm for communicating

Shows up high when someone Googles you

It is two-way conversation

Unlike traditional print marketing, social encourages conversatIt is measurable (likes, comments, shares, retweets, etc.)

It is in real time


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#WhySocial?


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#WhySocial?NAR says 91% of realtors use social mediaJim Keenan, Social Sales Research, found 72.6%of salespeople who used social media for selling

out-performed those not using


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#SocialKey?Content Was King

Content Is Now QueenConversation Is King


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#SocialKeyforRealEst

Focus On One Feature That is a Wow Factor in the HIf there is nothing find the closest neighborhood geotarg

Include a link to the listing page always to drive tra

Include a photo of the home

Be brief

Engage themBe positive

Talk local

Give Value


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#SocialKeyforRealEstDont just share a link and nothing interesting

Dont talk about the cost

Only hint to draw a clickthru


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#SocialMediums


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#WhyFacebook?By far the most popular & easiest medium forpeople to connect with their friends & family

online


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#WhyFacebook?Ability to connect with your personal

and business sphere of influence on anindividual level. It allows you to share whoyou are which builds trust and allows you to

monitor lifestyle changes of your sphere


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#FacebookStats1 in 5 page views are on facebook in the US

1.5 Billion Active Users

699 Million Log into Facebook Daily (Up 26% vs. 2012

54% increase vs 2012 in active mobile users25-45 makes up 40% of users, largest increase is 55+ de

Highest traffic is mid-week 12-2pm

Highest Interactive Engagement is on Thursday & Frida


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#FacebookStats

Average User

has 229 Friends


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#FacebookMustDosCreate a Business Page Away From Your Personal Pag

Add Professional Headshot/Business Photo and Neighborhood C

Post 1-2 Times A DayComment / Share / Like 5 Times As Much as Posting


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#FacebookMustDosGreat Images Are Most Engaging Content

Video Blogs and Video Content Has Highest Emotional Va

Become a Neighborhood Expert

Dont Hard Sell, but fold in promotion of your business/list

Try Facebook Geo-Targetted Ads and Promote Posts


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#FacebookSuccess1. Ask Questions


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#FacebookSuccess2. Fill In The Blank


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#FacebookSuccess3. Like vs. Share


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#FacebookSuccess4. Caption This


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#FacebookSuccess

5. Wow Factor Photos

6. Fun Facts/Product Info


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#FacebookSuccess7. Photo Contests

iSt bili $10


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#FacebookSuccess

9. DIY Videos SpeakingTo Your Audience

Or

Professional Videos

Vendors Found at wellcomemat.com

iStabilizer $10on Amazon


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#FacebookSuccess10. Trivia


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#FacebookSuccess11. Personal Success


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#FacebookSuccess12. Blog Lists


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#FacebookSuccess13. Local Tips

Best Places to _Best Places to EBest Places to SBest Deals in StHistoric SpotsLocal Events & Local Sports TeaLocal Charities

Hidden Gems


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#WhyTwitter?Ability to speak outside your sphere of influence in real

Text Message with a BCC to the world

It may be more difficult to see an immediate impact

Creating content takes very little time


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#TwitterStats

800 Million Use


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#TwitterStats

200 Million Act


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#TwitterStats

Added as many users over

15 months comparable

to last 5 years


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#TwitterStats

340M Tweets Per D


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#TwitterStats

Largest Group on Twitter - 25-44 year o 24% of Twitter users are 25-34 yea

22.5% of users are 35-44 years old

#T itt St t


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#TwitterStats


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#TwitterStatsAverage time spent on Twitter

once logged on is 36 minutes


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#TwitterStatsNew York City

City with Most Twitter Activity in Wo


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#TwitterStatsNew York City

2.6 Million Active Users


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#TwitterStatsBrooklyn Has The

Most Tweeting Per Square Mile in


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Basic Needs to Know

1. Get attractive photo as background2. Mention Company Twitter name in bio

3. Link to your agent page

4. Mention the area you work as location

5. Use same facebook professional headshot as


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Follow

1. Follow those in your contacts or that are con

with you on facebook2. Follow your interests and news outlets

3. Follow those you feel are your influencers

4. Follow your fun outlets to keep it a mix of so

5. Follow my custom list created just for SIBOR

@matthewjleone


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# WaysToUse


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#Microblogger

#Microblogger


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Conversational

Building Relationships from On to OfBuilding a Network

Fostering Those You Know

Creating Those You Dont

#Microblogger

#Microblogger


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Be positiveGive to get

#Microblogger


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#TheTextMessager

#TheTextMessager


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Direct Message or DM those you knowReply if you want a larger audience to see that follows

Direct lines of public and private communication

#TheTextMessager


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#TheAutomator

#TheAutomator


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Use as a marketing toolAutomate using a Hootsuite or Tweetdeck

Schedule posts throughout the day

Use Twitterfeed for an RSS feed

Set it and forget it

#TheAutomator


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#InTheKnower

#InTheKnower


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Follow your feed religiously to be in the know from thothe work

Will help with clients as you are aware of all news & tr

Smart phones must be utilized for this

#InTheKnower


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#TheCustomerServicer

#CustomerServicer


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Companies have their PR, Marketing, and Customer Se

monitoring.If something is wrong and brought up on twitter, in eff

they will go extra mile more than any other mediu

that you will take positively about them

In business and personal life dont be afraid to speak y


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#TheHashtagger

#TheHashtagger


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Follow trending topics and join conversationsAward shows, big events, big news stories

Go to trends on our phone

Twitterlator does trends by state and city

gg


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#WhyPinterest?Pinspiration

Traffic Driver

Fastest Growing Medium

Affluent, Older, Female Dominated Medium (70+% Wom

70 Million Users


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#PinterestMustDosMust Pin Great Photos

Include Listing Price for Higher Likes

Include Town & State for higher search results

Pin from site rather than uploading a photo to draw to learn Use descriptive text that best describes the home and ph


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#PinterestMustDosCreate Community Boards

Create Boards that describe your interests

Create Boards highlighting best images you represent by area or roo
http://www.halstead.com/eyecandy


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http://www.halstead.com/eyecandy


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#WhyInstagram?Next year smart phones will be our primary web tool beating o

100 million active users40 million photos uploaded per day

Quick way to share photo and get reaction


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#InstagramMustDosShow attractive or creative images only

Great for details of homes

Have to properly hashtag in description

Be consistent in use of filters

#PopularHashtags


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p g#home

#house

#newhome

#realestate#realtor

#housing

#homeowner

#househunting

#firsthome#(Insert City)

#(Insert Type of Property)

#(Insert Amenity)


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#InstagramVideoIf you want to do in 15 seconds or less highlight the best selling featu


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#WhyLinkedInIt is the Yelp for Real Estate Professionals, clients check your review

Perfect place to farm your recommendations and endorsemProvides credibility to the agent


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#NotForLinkedInIt is not the place for socially conversing in my opinion

It is not the place for communication

Remember, you connect with a real estate agent they might be able to

Only connect with past clients and friends/family


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#WhyVideo


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Video is now 54% of global web traff

Cisco predicting that video will account fo

internet traffic by 2014


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YouTube is the worlds secondlargest search

Behind Google, in front of Yahoo, Bing, and A


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Video is the most shared content on Fac


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2012

28% of Video Watching is on smart phontablets

2013-14Forecasting as large as 52%


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2007 Launch of Halstead ProperTVUS Companies were spending $140 Million for Local Video in their budgets

2012 1300 Videos, 5+ Million Total ViAdWeek Projects $2 Billion to be spent in 2012 by end of year on Local Video

1400% Increase in 5 Ye

It is Viral.

It is Affordable


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It is Affordable.

It Attracts the Foreign Buyer.

It is Top Quality.It is Differentiating.

It is Engaging.

It is Effective.

It is a Virtual Open House.It is a Virtual Pitch.

PROPERTY VIDEO


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PROPERTY VIDEO

AGENT VIDEO BIOS


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AGENT VIDEO BIOS

NEIGHBORHOOD TOU


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NEIGHBORHOOD TOU

MARKET REPORT OR VLOG


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HOW TO VIDEOSMost Watched Content on YouTube


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VIRAL VIDEOS


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Every King Needs a Castle Video

110,000 views in 6 days

Covered by hundreds of media outlets


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How Good Are You?Sign up at klout.com for your Klout Score measuring

your social influence across all social mediums


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@matthewjleo


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#SocialMedia101By Matthew Leone

Portions of Works Cited Courtesy of: National Association of Realtors, Yahoo! Small Business, CB W

Social Media according to Matthew Leone

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