Social Media – For Business, For Fun, and For Finding the ... · Social Media – For Business,...
Transcript of Social Media – For Business, For Fun, and For Finding the ... · Social Media – For Business,...
Social Media –For Business, For Fun, and
For Finding the Missing Baby
LOMA Conference 2010Contact Information:
(617)[email protected]: @617patrick
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First Things First…
Congratulations!
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Test …
What’s 5 + 5?
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Introduction
• Thanks– Joan Orentlicher– You
• Handouts, “college style”– http://www.617-PATRICK.com/loma
• Email addresses• Show what you can do with social media• Joke
– substitute teacher in RussiaCopyright 2010 617-PATRICK Social Media Training
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My Bio
• I do speeches and consulting on – Social Media
• LinkedIn, Facebook, Twitter, YouTube, …
– Google ranking (SEO & PPC)
• VP of Operations for search engine that was tied with Google in 2000
• I do NOT work for LinkedIn, Twitter, etc
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You
• Congratulations!• Took 10 courses to get LOMA
certification/designation• Varied jobs • Want career info
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Goals/Objectives
• You will learn more about – LinkedIn (60%)– YouTube (5%)– Facebook (5%)– Blogging (5%)– Twitter (25%)
• Amber Alert – great Twitter story
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Problems 20 Years Ago…
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Business 20 Years Ago
• Want something – buy, sell, job, hire?– Who do I know …
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• Scale of 1-10– 10 is expert– 1 never used it
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What Is LinkedIn?
• Web site– Profiles– Database of connections
• Rolodex• You invite others or they invite you
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• Profile
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• Friends are ”connections”
• Rolodex that updates when people move
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Strategies For Using LinkedIn?
1. Replace business cards– Rolodex that gets updated when
people move2. Powerful research tool3. “Friends of friends” network4. More …
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LinkedIn Strategy #1
• Replace business cards• Problems with business cards
– People move– Can’t be searched– All look the same– Don’t have pictures– Don’t tell you their history, previous companies– Don’t tell you who they know for further
networking
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LinkedIn - Replace Business Cards
• Story - Deb Lavoie
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Strategies For Using LinkedIn?
1. Replace business cards2. Powerful research tool3. “Friends of friends” network4. More …
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Strategies For Using LinkedIn?
• Powerful research tool– See anything in anyone’s profile
(almost)– Search
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LinkedIn Advanced Search
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Boston area
2121
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Homework - Search People
• You can search LinkedIn profiles• “People” in upper right should say “Search
Profiles”– By name – By company, position, skill
• http://www.the-linkedin-speaker.com/blog/2009/05/04/linkedin-training-tip-search-people-search-profiles/
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Strategies For Using LinkedIn?
1. Replace business cards2. Powerful research tool3. “Friends of friends” network4. More …
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Friends = LinkedIn “Connections”
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You
Patrick O’MalleySocial Media Speaker
Northern LightZiff
Univ Of MassCornell
Selfish view of LinkedIn
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Friends = LinkedIn “Connections”
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1st Level Connections
“Rolodex” view of LinkedIn
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Friends = LinkedIn “Connections”
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1st Level Connections
2nd Level Connections
CEO, Death Star
Pilot
Attorney
Hitman
Soup Nazi, New York
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Friends = LinkedIn “Connections”
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1st Level Connections
2nd Level Connections
CEO, Death Star
Pilot
Attorney
Hitman
Soup Nazi, New York
200 40,000
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Friends = LinkedIn “Connections”
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1st Level Connections
2nd Level Connections
VP of Human Resources at Geico
Director of HR at Aetna
200 40,000
Adjuster at Commerce
Professional Gekko
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Who Would You Connect To?
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Who Would You Connect To?
• Who would you connect to?– Former workers– College roommates, friends, social club members,
teammates– High school friends– Neighborhood groups– Parent groups– Military friends– Childhood friends, i.e. Cub Scout, Girl Scout, Baseball,
Gymnastics, …– People you met at conventions– Relatives– Others
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Who Would You Connect To?
• Who would you connect to?– People here!
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if you meet someone cooland you like how they think
or you go to the pooland they buy you a drink
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if you meet someone smart and they just can’t disguise
that they just passed the testsfor the FMLIs
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or if somebody studied until they got dizzy
and passed all the testsfor the designation FSSI
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and there are people herewho proved they’re the best
at customer serviceso they have the ACS
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and they came here althoughthey are still in a tizzy
and they’re starting to looklike the old band ….
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and i know there are othersthat some of you had…
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AAPA AFSI AIAA AIAF AIRC
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ALMI ARA CPFS CPLHI DLHI
LCIC PCS PFLP PFSL
and if I had more timeyou’d get a rhyme that’s just as
bad
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I guess my designationif I thought this was cleverfrom your cool generation
would be “Worst Rapper Ever”
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but when all of you are playingin the “City of Sin”,
don’t just party and drink.Also – get LinkedIn!
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Abbreviation?
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crap
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Miscellaneous LinkedIn Features
• Questions & Answers– Show potential clients your expertise
• Groups– Yours– Your customers
• Events• Lots more…
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Advanced “Pat Tricks”
• Profile Tips– How many know how to spell your last
name?• http://www.the-linkedin-speaker.com/blog/2009/01/27/missing-
linkedin-tip-%e2%80%93-misspell-your-last-name-in-your-linkedin-profile/
– Put full name and abbreviation for your designation in your profile, like
• FLMI and Fellow, Life Management Institute
– Put it in your status (in the afternoon)Copyright 2010 617-PATRICK Social Media Training
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LinkedIn - A Bad Name
• What do you need?• You are
– looking for knowledge– relevant information– fast
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Should have called it …P
A
T
R
I
C
K
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rompt
ccess
o
elevant
nformation
ontaining
nowledge
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Conclusion - LinkedIn
• Linkedin1. Replace business cards2. Powerful research tool
• find someone to help you
3. “Friends of friends” network• Who do I know …
• Build your network– Start this week
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Whoah…
• Too fast?• Too slow?• Too loud?• Too soft?• Missing anything?
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YouTube
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Embedded Video
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YouTube – Conclusions
• Get your own testimonials
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• Friend “lists”– Business– Football team– Boston friends– Newport, RI friends
5757
5858
5959
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Facebook – Bad Name
• Made up by a college kid to be used by other college kids
• Used it for– Pictures – Sharing stories
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Should have called it…
P
A
T
R
I
C
K
ictures
nd
ales
eally
nspiring
ollege
ids
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Blogging
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Blogging
• “Weblog”• Like a newspaper article, diary,
essay
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Blogging
• Create a blog at wordpress.com– Blog your good content
• Put blog on your website – Wordpress– Get SEO all in One plug in
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Whoah…
• Too fast?• Too slow?• Too loud?• Too soft?• Missing anything?• Good time?
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• Scale of 1-10– 10 is expert– 1 never used it
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• “Micro-blogging”– 140 character messages, called “tweets”
• Like Facebook “status updates”• Lots of junk
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• Rules of Twitter– Anyone can follow anyone– You see tweets from the people you follow– 140 characters
• Can’t say much• Lots of junk
– More than 140? Pointer to web page• www.bit.ly makes short URLs
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What Does Twitter Stand For?
T
W
I
T
T
E
R
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ime
asted
n
racking
iny
gotistical
ants
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• If I only followed– Lady Gaga (ladygaga)– Barack Obama (barackobama)– Chelsea Handler (chelseahandler)
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Twitter Search
• search.twitter.com– Can search for any tweets by anybody– Look for keywords that your customers would
say
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Twitter – Conclusions
• Wait for voting!• Waste of time for many• Good for meeting people with
common interests
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• Greatest story– Thursday, February 18th
• radio Amber Alert in Massachusetts
– My Tweet • AMBER ALERT, New England, left Swansea, MA @11:40, Silver
Ford Focus, MINN plate 677-AVP http://bit.ly/dlLQDy RETWEET
– People with most followers• www.twitterholic.com
– People in Boston• www.twellow.com
– Keep tweeting updates
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• Greatest story– http://www.617-patrick.com/baby
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TONS More…
• Handout– http://www.617-PATRICK.com/loma
• My website– http://www.617-PATRICK.com/
• I will send you a LinkedIn invite, or invite me– Emails, business cards
• This afternoon– Time savers
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Summary – Your Career
• LinkedIn – Search or research tool– “Friends of friends” network
• YouTube – Testimonials
• Facebook– Get fired
• Blogging– Share your ideas
• Twitter– Follow insurance “thought leaders”– “Talk to” insurance leaders
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Conclusions
• Types of social media for everyone…• How many
– believe in relationships for business?– have friends?– have something to say?– … don’t have time?– look good?
• Social media for business – If you don’t …
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The End
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