Franquicias Chuck E. Cheese's: Fun for all. Fun for less.™
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Transcript of Franquicias Chuck E. Cheese's: Fun for all. Fun for less.™
1
Chuck E. Gets a New Look!
Hello!
Chuck E. Cheese is the Most Popular Mouse in America!According to an independent study
conducted by Marketing Evaluations
Chuck E. ranked 37th overall out of 603 characters in 2011 (top 6%)
Chuck E. Cheese’s is the 2nd highest brand advertised on kids TV, surpassed only by McDonald’s
Chuck E. Cheese’s consistently rates higher than Ronald McDonald and Mickey Mouse in terms of likeability and awareness
Source: The Character Q Scores, 1994-2011, Marketing Evaluations, kids 6-8. The Q Score is the quotient of a character’s likeability and awareness.
Facts:- Industry leader for 35 years- Allocated $37million in marketing for 2012- 4.8 million kids attend birthday parties - 4.7 million e-club members - Over 444,300 Facebook fans - 1 million+ impressions per month- 630 bloggers- Website over 30 million visitors - 500,000 online reservation birthday parties
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CEC FeaturesSafetyKid Check security entry with hand
stamp ProfitA flexible menu designed for low
cost & high margins Value 1 Token to play any game Inclusiveness Games for all kidsWow factor Lots of games in all storesUnique entertainment Animatronics, cast and video show Celebration Birthday parties with Ticket Blaster The Chuck E. effectChuck E. & friends walk and
interact with kids
1977 - First Chuck E. Cheese’s opens in California Nolan Bushnell, founder of Atari, father of video arcade industry.
1984 – Chuck E. Cheese’s & ShowBiz merge to form “ShowBiz
Pizza Time”
1986 - ShowBiz Pizza Time becomes a publicly traded
company in NASDAQ
1998 - ShowBiz changes name to CEC Entertainment, NASDAQ
to NYSE
2000 - 300th store opens
2003 - 400th company owned store opens
2007 - CEC celebrates 30 years as leader of family
entertainment industry
2012 - Dick Frank (Chairman) celebrates 27 years with CEC
and Mike Magusiak (CEO) celebrated 25
A history lesson
CEC Units570 total stores open517 corporate and 53 franchised stores34 international stores openOperating in 10 countries outside U.S.Canada, Chile, Guatemala,
Puerto Rico, Saudi Arabia, United Arab Emirates,
Guam, Mexico , Panama & Peru26 total franchise partners13 international franchise partnersLatest partnership in:Peru / Trinidad / Philippines /UAE /
Bahrain / Costa Rica / Mexico2013 openingsPanama / Peru / Mexico / Saudi Arabia
CEC 2012 Income (USD)
Revenue: $803million
Net Income: $44million
EBITDA: $159million
Capital Expenditures: $99million
Shares Repurchases $14million
- 90% of the guests order food
- 1/3 of visitors say parent made decision to visit
- Planned visit or 40% of visitors make decision to visit within
4 hours of arriving
- 20 minutes is average travel time to CEC store
- Birthday parties are typically first exposure a kid has to Chuck E. Cheese’s
CEC Guest Profile
A destination family entertainment restaurantTop 3 reasons for the visit 1. Food and games 2. Kid’s request 3. Reserved Birthday PartyEntertainment drives the occasion for 90% of the time
Kids are motivated to visit for 6 reasons …1. Play games2. Kid friendly environment3. Eating fun food like pizza and ice cream4. Birthday party5. Seeing Chuck E.6. Winning prizes
CEC Guest Motivators
CEC Guest Motivators
Mom is motivated to visit to:
1. Reward her kids
2. Let her kids play off energy
3. Make kid’s Birthday party easy
and fun
4. Enjoy adult conversation
5. Shelter during bad weather
6. Watch her kids have fun
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• A premium American brand w/over 560 locations
• Largest Family entertainment chain in the world
• Powerful influence in the arcade industry• Wholesome brand attractive to landlords• Unique business concept• No direct competition• Over 30 years of proven operating success• A public company traded company (NYSE)• Menu variety w/local culture flexibility • Internationally experienced hands-on support team
• Proven business format thru difficult economic times
Why franchise CEC?