Social Media .LATEST TRENDS AND PRACTICES Presented By -Vikas Dubey Pondicherry University.

A QUOTE ...

It is difficult, indeed dangerous, to underestimate the huge changes this revolution will bring or the power of developing technologies to build and destroy not just companies but whole countries. -Rupert Murdoch

More than 11o million blogs are being tracked by Technorati a specialized search engine for blogs .

An estimated 100 Million Videos being shared on YouTube a video sharing website.

WHY SOCIAL MEDIA ?

CONT..

More than 500 million users on Facebook

More Than 200 million users on

twitter

WHAT IS SOCIAL MEDIA ?A group of online media that shows one or more of the following chracteristics –

1. Participation

2. Openess

3. Conversation

4. Community

5. Connectedness

Basic Forms

SOCIAL NETWORKS BLOGSWIKIS PODCASTSFORUMS CONTENT COMMUNITIES MICRO-BLOGGING

HOW SOCIAL MEDIA WORKS ?

Mash-Ups

The Combination of two or more pieces of contents

(Softwares or Websites ).

Users reinvent the services offered on internet.

Possible Because of the Openess of the network.

3 Brilliant Mash Ups on YouTube

8 ½ Mile

eminem + fellini

love Will Freak usmissy elliott + Joy division

A Hard day’s Night of the living deadthe beatles + zombie movies

Social Networks

Facebook a social network that was started in US colleges became available for use in UK.

The main reason behind success was that it allowed users to build and use

applications for free.

Cont.....

Linked-In allows users to convert their business and

professional network into an online network

bebo- network of school going children.

BLOGS

An online journal where entries are

published according to most recent first Style – tend to define what they write about mostly conversational style

CONT...

Links and Track-backs (Posted links to other websites )

Comments (Feedback and insights given by the reader)

RSS(Realy Simple Syndication ) Feed (Blogs can be subscribed to using this technology)

Types of Blogs Personal Blogs –One of the best known personal blog is Dooce

Political Blogs –From Political Left,e.g. MediaLens & Harry’s Place

Business Blogs –Blog-Maverick

Almost Media Blogs –Businesspundit.com & Hecklerspray

Mainstream Media Blogs –BBC (Robert Peston’s Blog)

WIKIS

Wikis are websites that allow users to contribute and edit content on them.

Good for collaborative work

Wikiaa community of wikis on different subjects

wikiHow a practical ‘how to’ manual for everything

from making coffee to writing business plans

WikinewsWikipedia’s news projects

Podcasts

Podcasts are Audio or Video files that are published on internet and an user can

subscribe to these services.

Good places to find and subscribe to Podcasts

Podcasts Alley ,Yahoo! Podcasts Audacity- Audio editing tool to create podcasts.

FORUMS

Forums are the longest established type of online social media .

The various topics of discussion are

known as threads.

BrandTracker monitors over 61 million conversation threads across

40000 forums

Content Communities

Similar to Social Networks –You have to register , you get a homepage and you connect and share with others.

But they focus on sharing only one type of content Flickr- Images

YouTube – Videos

Folksonomies Content communities often display characteristic of

Folksonomies .

It refers to the way information is organised

It is a play on word Taxonomy a system of classification .

In folksonomy the information or content is tagged with one

word descriptors.Anyone can tag the content

and see what is tagged.

REFERENCES1.http://www.socialmediaexaminer.com/SocialMediaMarketingReport2011.pdf

2.http://www.socialmediaexaminer.com/

3.http://orangejack.com/media/what-is-social-media-marketing.pdf 4. http://expansionplus.com/pdf/expansion-plus-social-media- strategies.pdf5.http://www.icrossing.co.uk/fileadmin/uploads/eBooks/What_is_Social_Media_iCrossing_ebook.pdf