Social media 2017 core presentation
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Transcript of Social media 2017 core presentation
![Page 1: Social media 2017 core presentation](https://reader035.fdocuments.net/reader035/viewer/2022070523/58ed11b81a28aba5398b4679/html5/thumbnails/1.jpg)
How to Use Social Media to Drive Fundraising
SOCIAL MEDIA
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Laura B. PoindexterQueenb Creative, LLC
@laurabcreative
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Where Are You?Social Media Platforms
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3Cs of Social MediaThe Basics
These are the 3 important things you need to address in developing your social media plan.Customer
Who are they and where are they online?Content
What do you have to say/share?Capabilities
What can you do?
CredibilityProspects may not find you on social, but they will look at your profiles.
Audience
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Facebook vs. Email: A Tale of Two Platforms
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Your Advantage:
your authentic connection with your audience
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Five Types of People:Leverage Relationships to Inspire Engagement
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SuspectsCustomers
Disinterested
ProspectsRaving Fans
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CredibilitySocial Media Platforms
- Potential donors will look
- Don’t make these mistakes- No consistency- No direction- No variety- No plan- No one is listening- No response
Next Steps:text SOCIALAUDIT to 33444Social Media Profile Checklist
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Photo sharing
Video sharingNetworking
Types of social sites
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What to Post: Photos, Native Video, Live VideoFrequency: 2-5 times per weekBiggest benefit: Ubiquitous; Advertising platform
Top tips:- Turn on messaging- Use Donate call-to-action button- Try live video
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What to Post: Photos, short video, linksFrequency: 5 times per dayBiggest benefit: Speed of connection, one-on-one feel
Top tips- follow influencers and partners- create lists to organize who you are following- keep an eye on trending hashtags
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What to Post: announcements, partnerships, press releasesFrequency: 1-3 times per weekBiggest benefit: Connections
Top tips- engage with partners, sponsors, and board
members- completely fill out business profile for SEO- participate in groups- publish on Pulse
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What to Post: photos especially of peopleFrequency: 1-3 times per weekBiggest benefit: visual inspiration to connect with audience
Top tips- research relevant hashtags to use in posts- strive for variety- give face to organization
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Emotional© 2016 Constant Contact, Inc
What makes content shareable?
Engaging
VisualUseful
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VisualsImages and Video are increasingly
important on social media.
1. Create your own2. People love people
3. Visual diversity
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1 newsletter becomes:3 blog posts to describe points in-depth3 videos to demonstrate10+ Twitter updates4-8 Facebook updates
- videos, image, blogs
Example: Repurpose Content
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Putting it all together…
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Putting it all together…
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Putting it all together…
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Thank YouText NONPROFIT to 33444
for these slides and additional resources& invite to my monthly free nonprofit webinar