What is Social Networking?

Sending messages to one another in real time and getting responses back quickly

Connect with prospects Build relationships Gain leads through connections Build a sense of community

Social Networking:Why participate?

Join the conversation at various online social networking sites such as LinkedIn, Facebook and others.

Each group of consumers — Baby Boomers, Gen X-ers or Gen Y-ers—has their own distinct culture, set of values and preferences for where, when and how to communicate.

Meet them on their own terms or risk not meeting them at all.

Social Networking:Why participate?

It’s where real estate is going! Extend connections Share info as an authority, join conversations New PR and business opportunities Build relationships Additional traffic, attention and buzz Competitive differentiation

Determine your strategy using POST method:

People: Assess your customers’ social activities and understand if they even participate in social media

Objectives: Decide what you want to accomplish

Strategy: Plan for how your relationship with customers can change

Technology: Decide what social media to use (blog, twitter, networking)

Top social networking sites

Facebook- connect with people around you LinkedIn- join network of over 12 million ActiveRain – Realtor networking, referrals Twitter – ‘Tweet’ your friends means placing

short bits of info out via cell phone message texting. Follow others and they can follow you.

Trulia Voices – online response

Social Networking:Don’ts

Never put anything online that you would not want to see on the front of the newspaper or that you would not want a potential client or your boss to see.

No blatant promotional messages; share relevant info, contribute to other people’s conversations, and have fun. People expect you to engage in the online conversation as a person, not as a real estate agent trying to drum up business.

Get connected with former and current shere Find potential clients Get introduced to other professionals through the people you know

10 things you can do on LinkedIn

1. Establish a Profile2. Join and Start Groups3. Ask and Answer Questions4. Promote Your Reading List5. Share Links to Good Articles6. Post Status Updates7. Connect With and Recommend Others8. Conduct Polls9. Share Presentations10. Import Blogs

What is Facebook? Facebook is a social

networking site that allows you to create a profile join networks organized by city, workplace, school, and region to connect and interact with other people.

Share photos, videos and blog posts with friends

1. Establish a Profile

2. Build a Community

3. Lead Conversations

4. Post Notes

5. Conduct Polls and Contests

6. Display Work

7. Deploy Widgets

8. Stage Events

9. Share Links to Great Articles

10. Post Video, Audio and Pictures

10 things you can do on Facebook

Good Facebook Updates

Micro-blogging: Twitter“Twitter is a free social networking and micro blogging service that allows its users to send and read other users’ updates (otherwiseknown as tweets), which are text-based posts of up to 140 characters in length.”

10 Types of Twitter Posts1. News and Information2. Educational3. Questions4. Status Updates5. Re-Tweets6. Links to Articles, Events, Resources7. Random and Personal8. Replies/Conversation (DM and @ Messages)9. Broadcasting Live Events10. Promotional (10%)

Trulia Voices connects you with serious home searchers – for free!

• Respond directly to local home buyer/seller questions

• Sign up for email alerts and be the first to answer questions in your area

• Answers remain posted for future home buyers/sellers searching Trulia Voices

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