Poynter Best Practices 09 Social Media engagement
17
Amy Wood Live From The Anchor Desk: Engaging Your Audience
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Engaging news audiences with social media, as presented by Interactive Anchor Amy Wood WSPA TV and creator of TheRibbit.com
Transcript of Poynter Best Practices 09 Social Media engagement
Amy WoodLive From The Anchor Desk: Engaging Your Audience
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Blogsite
Create a following
Host Live Chat room during broadcast
Create an interactive home
Use social commenting systems
Feature interaction on TV
Live streaming and 12 sec video updates
Webcam Interviews
Create Blog Polls
Live Blog special events/reports
Big Stories - Huge Opportunity
Video Demo with Screentoaster
Focus on Listening
Celebrate followers/friends
Win the RESPONSE race!
Create Ambassadors
Amy WoodLive From The Anchor Desk: Engaging Your Audience
