Social Marketing for Improving Sanitation in Kenya

8/18/2019 Social Marketing for Improving Sanitation in Kenya

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SanitationMarketingStrategy in


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OUTLINE

• Brief Background on the SanitationMarketing strategy

• National Improved sanitationCommunications strategy- Campaignoverview and Communicationmaterials

• Campaign progress


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-

Cost

ImprovedLatrine

s

Benefits

OpenDefecation

Unimprove

d/SharedLatrine

Behavior Change

Community-led Total Sanitation Sanitation Marketing

The National MoH Strategy

Behavior Change Communications


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CTS gets people to !uild and use

!asic latrines


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ho are !e

foc"sing on#

•Belong to the !ottom"#$ of %enya&s earners'•(wn a !asic latrine andare part of the )*$ of%enyan House holdswith access• +ust ,$ of incomespent on improvingtoilet latrine in last ,.

months• The alwa s ut their


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Insights$

•Society !elieves thecleanliness of a homeas a re/ection of theowner•atrine improvementswill !e 0nanced fromsavings1 selling

produce1 cash fromwork•Households do nothave !ank accounts2

prefer to save with


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3hy are communities reverting !ack to (456nd what don&t they like a!out their latrines5

• Lack of "sa%&e &atrines' pit

&atrines co&&apse( %reak( )&&"p

• *ost of &atrine constr"ctionand repair is too high

• +ear that chi&dren !i&& fa&& in

&atrine• Di,c"&t to c&ean m"d and

!ood -oors

• .ad sme&&s

• Leaky roof/no roof/noproper door

• +or those !ith m"d and!ood -oors' +ear that&atrine !i&& co&&apse d"e torotting !ood or !et -oor

• +&ies

• Lack of "sa%&e &atrines' pit

&atrines co&&apse( %reak( )&&"p

• *ost of &atrine constr"ctionand repair is too high

• +ear that chi&dren !i&& fa&& in

&atrine• Di,c"&t to c&ean m"d and

!ood -oors

• .ad sme&&s

• Leaky roof/no roof/no

proper door• +or those !ith m"d and

!ood -oors' +ear that&atrine !i&& co&&apse d"e torotting !ood or !et -oor

• +&ies


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7etting 8rivate sector 9ngaged

• . large manufacturers designed and manufactured plastic sla!s-

Sil6frica and %entainers

• Invested upward of :S4 ;##1### each1 upfront

• Three products going to market2 arge Collar1 Small Sla! and Medium

Sla!

•

. Micro-#= ?#


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ST24TE56

MyToi&et(

MyDignity


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hat do !e !ant1eter 7 1a"&ine to

do#

Make small smallimprovements totheir latrine to makeit@

Seala!le

Cleana!le


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hy#

•

So that theysustain their new!ehaviour and an(4< community

• To enoy themaAimum health

!ene0ts of using alatrine


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page 12

HOW?

COUNTY ENGAGEMENTS

AND LAUNCHES


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BELOW THE LINE

2oadsho!s

Sma&&5ro"pSessions

0/0 visits


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ABOVE THE LINE

•Nam Lolwe

•Kass FM

•Kameme FM


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12INT'MO0 E8E*UTIONS'

page 15


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0ead&ine@ 3e nowhave a toilet to !eproud of1 our homeis complete


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0ead&ine@ I am notafraid of using the

toilet anymore1 it isclean and free of/ies


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0ead&ine@ 3e arenow respected1 wecannot !e looked at

when using thetoilet


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12INT1L4STI* *4TE5O26 E8E*UTIONS'

page 19


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0ead&ine@ I am

proud of my toilet1the plastic sla! iseasy to clean


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0ead&ine@ I am no

longer afraid offalling into thetoilet


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0ead&ine@ Its easy

to improve yourtoilet !y installingthe plastic sla!yourself


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0ead&ine@ The

plastic sla! is easyto transfer toanother toilet


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Ahsante Sana!

Social Marketing for Improving Sanitation in Kenya

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