Social is Not Like Facebook, It's Like eBay
-
Upload
christian-buckley -
Category
Technology
-
view
2.486 -
download
0
description
Transcript of Social is Not Like Facebook, It's Like eBay
![Page 1: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/1.jpg)
Social is Not Like Facebook, It’s Like eBayCHRISTIAN BUCKLEY
DIRECTOR OF PRODUCT EVANGELISM @METALOGIX
![Page 2: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/2.jpg)
Our Awesome Sponsors
![Page 3: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/3.jpg)
Some of the topics we’ll discuss :
• Why is everyone so interested in social?
• Where is the business value?
• What are the differences between SharePoint social features and Yammer features?
• What does it take to make social successful in the enterprise?
![Page 4: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/4.jpg)
About me
Christian BuckleyDirector, Product Evangelism at Metalogix
Based in Seattle, Married for 23 years w/ 4 kids
2-time SharePoint Server MVP, Forbes/Harmon.ie Top 20 Influencer, ESPC13 Top Community Contributor, 4-time author,Member of MSFT Community Leadership Board
@buckleyplanet http://www.buckleyplanet.com
![Page 5: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/5.jpg)
Get the Book
Available from Microsoft PressOrder your copy at http://oreil.ly/qC4loT
Tackle 10 common business problems with proven SharePoint solutions• Set up a help desk solution to track service requests
• Build a modest project management system
• Design a scheduling system to manage resources
• Create a site to support geographically dispersed teams
• Implement a course registration system
• Build a learning center with training classes and resources
• Design a team blog platform to review content
• Create a process to coordinate RFP responses
• Set up a FAQ system to help users find answers quickly
• Implement a cost-effective contact management system
![Page 6: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/6.jpg)
Your end users want social.
They don’t know why they want it….but they want it.
Right now.
![Page 7: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/7.jpg)
What is the #1 request from your end users?
“I want something that looks like
FaceBook”
(What does that even mean?)
![Page 8: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/8.jpg)
![Page 9: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/9.jpg)
Personalization
Rich user profile Network details
Rich media sharing
Alerts and network notifications
![Page 10: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/10.jpg)
Status updates
Newsfeed
Threaded conversations
Groups / Communities
Publishing content
![Page 11: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/11.jpg)
Facebook ≠ enterprise social
An Avanade global study of enterprise social collaboration trends, analyzing the habits of 4,000 users and 1,000 IT and business decision-makers in 22 countries, found that
Facebook is twice as popular as SharePoint – 73% to 39% Facebook is also four times more popular that IBM Open connections
(17%) and six times more popular than Salesforce’s Chatter (12%)
InformationWeek article on Avanade study http://ubm.io/17WDTQs
![Page 12: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/12.jpg)
Facebook ≠ enterprise social
Of course…
Although Facebook is used by 74% of organizations surveyed, organizations put SharePoint and Chatter (tied at 23%) at the top of their list of deployments for the coming year
When asked about priorities, Facebook fell to the end of the listInformationWeek article on Avanade study http://ubm.io/17WDTQs
![Page 13: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/13.jpg)
![Page 14: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/14.jpg)
Personalization
Rich user profile
Network details
Rich media sharing
Status updates
Newsfeed
Alerts and network notifications
Threaded conversations
![Page 15: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/15.jpg)
Image borrowed from the SharePoint 911 team at Rackspace
![Page 16: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/16.jpg)
![Page 17: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/17.jpg)
![Page 18: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/18.jpg)
![Page 19: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/19.jpg)
![Page 20: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/20.jpg)
![Page 21: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/21.jpg)
Yammer + SharePoint Roadmap
Today
Option to replace SharePoint Newsfeed with Yammer
Yammer app for SharePoint
SharePoint 2013 on-premises guidance
Tomorrow
New User Experience
Document conversations
Office 365 Single sign-on
Future
External Communication
Email integration
Enhanced messaging
![Page 22: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/22.jpg)
“Organizational success with social media is fundamentally a leadership and management
challenge, not a technology implementation.”
The Social Organization, Bradley and McDonald (Gartner)
![Page 23: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/23.jpg)
Small-team collaboration can be fast and effective
![Page 24: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/24.jpg)
While large-team collaboration can be sluggish and siloed
![Page 25: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/25.jpg)
Organizations want adoption and engagement
![Page 26: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/26.jpg)
Features
• Community• Social tagging• Easily share content and
activities• Follow documents, people,
sites, tags, and activities• Improved activity streams• Improved My Sites• Save locally
Benefits
• Build more robust metadata• Make content more findable• Link people, teams, content and
activities
Social in SharePoint
![Page 27: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/27.jpg)
Features
• Community• Social tagging• Easily share content and
activities• Follow people, groups,
announcement and tags• Activity streams• Profiles
Benefits
• Quickly build community• Internal and external communication• Powerful search• Integration into O365
Social in Yammer
![Page 28: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/28.jpg)
“structured”
“unstructured”
![Page 29: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/29.jpg)
![Page 30: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/30.jpg)
Where is social going?
![Page 31: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/31.jpg)
You’re probably asking:
“What does any of this have to do with the FaceBook vs. eBay metaphor?”
![Page 32: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/32.jpg)
![Page 33: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/33.jpg)
![Page 34: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/34.jpg)
• Taxonomy applied• Folksonomy (tags)• Social dialog• Shared• Liked• Rated
• Taxonomy applied
Product #1 Product #2
![Page 35: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/35.jpg)
![Page 36: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/36.jpg)
![Page 37: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/37.jpg)
They surface data They provide context They extend the search experience They are increasingly being viewed as the
way in which people communicate
Why are social tools important?
![Page 38: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/38.jpg)
Problems with “eBay as Social” model
Look to the adoption lifecycle Initial excitement, its shiny and new Increased productivity Soon, experts develop, and novices wander away “Trolls” start appearing and mucking things up Introverted social activities dilute the message After that, “social silos” are created Lack of alignment with business processes
![Page 39: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/39.jpg)
Where Social Works
Cultural change
Executive adoption
Business alignmen
t
Meaningful measure-
ments
Alignment with
structured collaboration
![Page 40: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/40.jpg)
Let’s go back to the FaceBook/eBay metaphor
one more time
![Page 41: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/41.jpg)
Split screen of facebook vs ebay
Means to an end – a specific activity, self-focused
Versus a community, a business focus
![Page 42: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/42.jpg)
“Social media, community, and purpose are the indispensable
components that together produce mass collaboration.”
The Social Organization, Bradley and McDonald (Gartner)
![Page 43: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/43.jpg)
The elusive “Business Value” problem
When your community has strong business alignment, a sense of purpose, people will contribute, driving business value
Some people talk about “driving innovation.” What they really mean is the “emergence of ideas” between people, across teams, between partnering organizations Clarifying thoughts
Sharpening messaging
Refining ideas
Delivering value
![Page 44: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/44.jpg)
To move forward you need measurement
![Page 45: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/45.jpg)
![Page 46: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/46.jpg)
![Page 47: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/47.jpg)
The Social Organization
Community = WhoSocial = WherePurpose = Why
The Social Organization, Bradley and McDonald (Gartner)
![Page 48: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/48.jpg)
Ultimately, social is about your culture, not about the technology.
![Page 49: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/49.jpg)
Q&A
I am not a consultant, so I do not directly work with companies to help them design their social strategies
However, I personally embrace the eBay model …and charge a small transaction fee for having watched my presentation
I also accept PayPal
![Page 50: Social is Not Like Facebook, It's Like eBay](https://reader038.fdocuments.net/reader038/viewer/2022102900/54b7586d4a795905078b45c9/html5/thumbnails/50.jpg)
Rate this session and win at
http://www.sharepointsaturday.co.za
SharePint at Eastwoods from 5pm onwards
Contact me at [email protected] or @buckleyplanet
Thank you!