Social interaction within 10 years, taking into consideration the impact of technology on human...

S O C I A L I N T E R A C T I O N ; T H E R O L E O F T E C H N O L O G Y & T H E F U T U R E

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Convergence is the name of the game

The era of smart technology

The role of technology in social interaction

Introduction 3

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Conclusion 22

R A H U L S A G G I3S O C I A L I N T E R A C T I O N ; T H E R O L E O F T E C H N O L O G Y & T H E F U T

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Social interaction definedIntroduction

Social interaction is the ability of two or more beings to come into contact, communicate or acknowledge one another, while being aware of the others presence

– Is the building block of society

– involves smiling, talking, or winking; threatening, fighting, or debating; and negotiating, discussing, or litigating

It may include the interaction a family has together (eating, sleeping, living together) or bureaucracies that are formed out of the need to create order within the interaction itself

Dynamic sequence of social actions between individuals or groups, who modify their actions and reactions due to actions by their partner

Actor enters; forms an impression and then acts on the impression

– This marks the beginning of the interaction

Target enters; forms an impression and then responds on the impression

Actor interprets the target's response, revises impression accordingly, and responds

Target interprets the actor’s response, revises impression, and figures out what to do next

– This marks the end of the interaction.

The social interaction cycle…


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Types of social interactionIntroduction

Social interacti

on

Personal space Cooperation

Nonverbal communication

Competition

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7 3

5

Exchange2

Conflict4Stereotypes 6

8Applied

body language


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Components of social interactionIntroduction

STATUSA position in

societyA position in

society

ROLEBehaviour

expected of a status

Behaviour expected of a

status

Status set - Collection of

statuses

Status set - Collection of

statuses

Ascribed status – at

birth

Ascribed status – at

birth

Achieved status

Achieved status

Master status – Main social

identity

Master status – Main social

identity

Role set - Roles attached to

a single status

Role set - Roles attached to

a single status

Role strain - incompatibility

Role strain - incompatibility

Role stress - Anxiety

Role stress - Anxiety

Role exit - Disengaging

Role exit - Disengaging

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Introduction 3

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The era of smart technology 15

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Conclusion 22


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Technology has impacted social relations…The role of technology in social interaction

Technology has advanced by leaps and bounds; gadgets have become smaller; waiting times to communicate have become shorter because of faster speeds

People communicate continuously audibly and visually, no matter how far apart

– human relations have come closer because of devices and their functions

Internet is replacing books, as people can get most of their materials for study on the Internet

Social networking sites have facilitated getting in touch with long-lost friends/ acquaintances

Advancement in technology has made it convenient at the workplace in video conferencing, video presentations, data transmission and virtual private networking

At the personal front, has facilitated getting in touch with friends and family geographically spread out

While at the same time:

– Has given birth to deficits that interfere with daily actions, interpersonal relationships, conversations, and memory

– People spend more time using information and technology equipment, rather than with their loved ones


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Half the population of the earth uses mobile phones

– A billion subscribers were added in the last 4 years

While wireless subscribers have grown at a CAGR of 7.8% during the period 2008-2013, total population has grown at a CAGR of 1.1%

Emerging markets are the major regions of mobile connection and subscriber growth

– Generated 57% of new connections between 2008 and 2012 and is projected to grow at 7% p.a. between 2012 and 2017

… a surge in wireless subscribers is evidence of that… The role of technology in social interaction

Number of mobile phones (in millions)

Source: International Telecommunications Union (ITU)

Penetration rate of mobile phones


Growth in global wireless subscribers (in millions)

Source: GSMA wireless intelligence


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… and a surge in internet users worldwide…The role of technology in social interaction

Penetration rate of internet


Characteristics 2005 2010 2013

World population 6.5 bn 6.9 bn 7.1 bn

Not using the Internet 84% 70% 61%

Using the Internet 16% 30% 39%

Users in the developing world

8% 21% 31%

Users in the developed world

51% 67% 77%Source: International Telecommunications Union (ITU)

Has consolidated itself into a very powerful platform that has changed the way of doing business and communication

Universal source of information for millions

Has enabled entirely new forms of social interaction, activities, and organizing

Users of social networking sites are able to pursue common interests, and to connect with others

Major outlet for leisure activity and for the sharing of ideas

Useful for companies as it allows workers to communicate over long distances

– Groupware, virtual private networks, conference calling, videoconferencing, and Voice over IP

Number of users (in millions)

Source: Marketresearch.com


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… which will lead to a greater number of users getting connected in the futureThe role of technology in social interaction Global internet traffic is expected to increase threefold

in the next five years, following fourfold growth in the previous five years

By 2017, there will be about 3.6 billion Internet users, more than 48% of the world's projected population of 7.6 billion

– There will be more than 19 billion global network connections

– driven by growth in every region worldwide

According to a CISCO report, mobile is likely to produce the large increase in global internet traffic

– Wi-Fi and mobile-connected devices will generate 68% of Internet traffic by 2017

Mobile consumers will grow at a CAGR of 4.1% to reach 4.7 billion

– Global mobile data traffic was 2 percent of total IP traffic in 2012, and will be 9 percent of total IP traffic in 2017

Surge in tablets, mobile phones, connected appliances and other smart machines is driving up the demand for connectivity

The average broadband speed is expected to increase from 9 mbps in 2011 to 34 mbps in 2017

Regional internet traffic growth (Petabytes per month)


Number of internet users (in millions)



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Utilization of internet globallyThe role of technology in social interaction

Source: Internet Census of 2012 using ICMP ping (Carna Botnet)


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Internet penetration rates – 2012The role of technology in social interaction

Source: World internet penetration – International Telecommunications Union (ITU)


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Impact of technology on social relations – A SWOT analysisThe role of technology in social interaction

W

TO

Strengths Weaknesses

Opportunities Threats

People have become quite mobile and family and friends are often geographically separated

Deeper understanding and development of Intercultural communication skills

Data continues to be a major area of growth for mobile operators with all regions showing impressive growth rates

Artificial Intelligence and virtual technologies will make reaching out to people more real and personal

Evolution of multitude of services using Bluetooth; WiFi; Wireless; Wimax and WiBro

S Technologies are able to overcome the

obstacles of time and space Gadgets have become smaller; waiting times to

communicate have become shorter because of faster speeds

Human relations have come closer because of devices and their functions

Has improved literacy rates and has also increased the knowledge base of people across the world

Has not been able to cut across the language divide – barrier still exists

Allowed people to mostly stay online and ignore the reality of the real world

Physical and face-to-face human contact has been reduced

Over reliance on devices and their capabilities

Providing the necessary capacity for transmission infrastructure and the access network

The emphasis has been on functionality, not reliability

Poor health, depression and isolation due to the reliance of technology and not physical activity

Technology replacing relationships, feelings and sensitivity

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Introduction 3

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The era of smart technologies 15

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Smart devices have impacted the ICT market…The era of smart technologies

Connected living/ Use of smartphones has become a reality for millions of people who cannot imagine life before the smartphone and the mobile broadband connection

– An average of 128 total minutes per day is spent by smartphone users on their smartphones

Smartphones combined with the widespread deployment of mobile broadband networks, has led to an explosion of mobile data services

The future of technology lies in smart wearable devices, which will be used for work and to communicate

– Smart watches

– Smart sunglasses

– Smart shoes

– Smart jerseys

Digital productivity will boom – Example – players wearing smart jerseys will enable greater content

Future computers will be shoot-up screens from smart devices


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… as has been witnessed by the growth in smartphonesThe era of smart technologies

A 2011 study by Nielsen Informate Mobile Insights found that smartphone users in india are spending more than twice as much time viewing content on their mobiles as making voice calls

According to ABI Research, 1.4 billion smartphones are in use

Another example, in the US, the percentage of 13 to 17 year olds with a smartphone has increased from 36% to 58% in just one year, between July 2011 and July 2012

Currently, many pilots of smart technology are being run by or with the involvement of mobile operators

– Smart Grid project in the USA

– Smart parker – to facilitate parking

– Smart City pilot projects – Industry expected to be worth US$ 39 billion by 2017 according to mobile operator KT

– The smart driver pilot project

Global smartphone sales 2009 – 2016 (in millions)

Source: Telecom Trends International Inc.

Smartphone penetration by country

Source: BI Intelligence


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Smart devices will define social interaction in the years to comeThe era of smart technologies

Smart devices are objects capable of communicating in order to jointly delivery a service to the user, characterized by the presence of ‘intelligence’

An example being Google Glass, which delivers the mobile computing experience in the form of eyewear

– users perform actions by voice command,

– also offers built-in camera, web browser and other applications

IBM’s research and development team is working on the development of smarter devices that utilize all five human senses

Wearable device market size forecast (US$ million)

Source: BI Intelligence

Wearable smart devices is poised to grow from 14 million devices in 2011 to 171 million units by 2016

At present, there is a lot of research being conducted for the development of smart spaces and wearable smart devices

Companies getting into the smart space include, but are not limited to:

– smart watches developed by Cisco, Sony, Samsung, Sony and LG

– Smart glasses by Google

– Sports bands and pulse tracker – Nike

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There will be convergence in the ICT industry… Convergence is the name of the game

Today’s telecommunications market segment is becoming increasingly global and major players are emerging in this market struggling to take a dominant position

Wire line is gradually becoming obsolete and will soon converge with wireless

– Will lead to a greater boom of smart technologies

– Will be used on a personal level as well as on a professional/ office level

Attractiveness of ‘wearable technology’ to consumers has led to a players competing against each other, and competition is expected to intensify

Convergence of small players with their bigger counterparts

– There will be a large number of M&As and JVs to realize economies of scale and to address newer markets

– Internet, broadcasting and telecommunications service providers are joining hands to collaborate and offer ‘bundled services’ – as an example, Brazil (Telemar acquired WayTV), Sri Lanka (Dialog Telekom offering fixed, mobile, TV and internet) and Nigeria (MTN acquired VGC Communications)

– Mergers would eventually lead to less competition, market dominance and lesser diversity of content

Convergence will lead to reduced costs and better service offerings for the end user


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…and in the service offeringsConvergence is the name of the game

The Information and Communications Technology industry is witnessing technological convergence and digital convergence:

– Technological convergence, or the tendency for different technological systems to evolve toward performing similar tasks

– Digital convergence, or separate technologies such as voice (and telephony features), data (and productivity applications), and video that sharing resources and interacting with each other

Convergence services, such as VoIP, IPTV, Mobile TV, Smart TV, etc., are soon replacing old technologies

LTE/4G networks is expected to account for 1 in 5 mobile broadband subscriptions by 2017 (as compared to 1 in 25 in 2012) according to AT Kearney

– Subscriber base will reach 920 million

Examples include:

– Using the Internet for voice telephony

– Video on demand

– Fixed-mobile convergence

A number of private telecom service providers the world over have already started offering IPTV services

Bundled service offerings will lead to lower costs and better quality offerings

– Mobile-to-mobile convergence

– Location-based services

– Integrated products and bundles

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To summarizeConclusion

Technology has had a major impact on social interaction and on social relations

There are many positives and some negatives of the way it has affected humans

While it has been able to bring people closer to each other, it has in fact distanced them emotionally

Technology will have a greater impact in the future, with greater number of people getting connected to the mobile phone and to the internet

Smart devices will define the movement with the world gradually moving towards a ‘smart world’

Convergence is imperative and will see the convergence of not only players across horizontals and verticals, but convergence across service offerings as well


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Thank You!

THE END.

Social interaction within 10 years, taking into consideration the impact of technology on human...

Technology

Transcript of Social interaction within 10 years, taking into consideration the impact of technology on human...