Social influence and Groups
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Transcript of Social influence and Groups
Social influence and Groups
Made by: Erika Aidukaitė,PSbns1-01
Content• Introduction• Description of Social
Influence and Groups• The secret of conformity• Compliance: Submitting
to Direct Social Pressure• Persuading and
compliance techniques• Guidline to make you
attractive • Obedience and
Milgram’s experiment• Conclusions• References
Introduction
• Social influence is essential thing nowadays.
• Many people, organisations and even children are influenced by others every single day.
• The main reason: an opinion of majority of people affect person’s attitude
• What we have to know: how this mechanism works? What is important from psychological perspective.
How to describe Social Influence and Groups?• Social influence – the process
by which the actions of an individual or group affect the behaviour of others.
• Groups – two or more people who interact with one another, perceive themselves as part of a group, and interdependent.
Interdependent – abipusiškai priklausomas
The secret of conformity
• Conformity – a change in behaviour or attitudes brought about by a desire to follow the beliefs or standards of other people.
Brought about - sukeltas
The secret of conformity
• Solomon Asch and his classic experiment of conformity (1950)
• About 75% of all participants conformed at least once.
• Significant findings:The characteristics of
group.The situation in which
the individual is responding.
The kind of task.Unanimity of the group.
Compliance: Submitting to Direct Social Pressure
• Compliance – behaviour that occurs in response to direct social pressure.
• Several specific techniques represent attempts to gain compliance.
compliance – sutikimas submitting – pasidavimas, paklusimas direct – tiesioginis attempts – pastangos
Persuading and other techniques
• According to R. Cialdini:– Reciprocity (I help you,
but you help me too)– Liking (I’m like you)– Commintment and
consistency (keep your promise)
– Social proof (think like others)
– Authority (I’m the boss)– Scarcity (Hurry up, then
you’ll get it)
• Other techniques:– Door-in-the-face
(from bigger to smaller request)
– Foot-in-the-door (from smaller to bigger request)
– That’s-not all– Not-so-free
Guidline to make you attractive
• Agree• Flatter• Repeat
nonverbal language
Flatter – meilikauti, girti
Conclusions• Social influence’s phenomenon could be
met every day, even when people are deciding with friends which film is the best to watch.
• Many experiments that are made to investigate the phenomenon of social influence are important.
• It depends on a person’s choice to obey or not to social influence.
ReferencesLiterature:
• R. S. Feldman “Understanding Psychology”, McGraw-Hill, New York, 2011 (Module 53)
Internet:• http://en.wikipedia.org/wiki/Robert_Cialdini (watched 2012.02.26)• http://en.wikipedia.org/wiki/Conformity (watched 2012.02.26)• http://en.wikipedia.org/wiki/Milgram_experiment (watched 2012.02.26)
Pictures http://i-telecommunications.blogspot.com/2011/10/communication.html (watched 2012.02.26)
• http://shelfsphotoblog.wordpress.com/2008/06/18/1-introduction/ (watched 2012.02.26) http://freepostermaker.com/wuccvxubyj/CONFORMITY (watched 2012.02.26)
• http://aschcenter.blogs.brynmawr.edu/contact/ (watched 2012.02.26)• http://alexandrahighcrest.com/blog/ (watched 2012.02.26)• http://hiox.org/32223-good-bye-2010.php (watched 2012.02.26)• http://lifeiq.wordpress.com/2010/01/page/3/ (watched 2012.02.26)• http://www.sodahead.com/fun/have-you-ever-slammed-a-door-in-someones-face/question-
942896/?link=ibaf&q=door+in+the+face&imgurl=http://images.sodahead.com/polls/000942896/slam_door_xlarge.jpeg (watched 2012.02.26)
• http://www.zazzle.com/not_so_free_hugs_tshirt-235511689586541887 (watched 2012.02.26)
• http://cheezburger.com/View/4417817600?from=recommend (watched 2012.02.26)• http://www.sciencedaily.com/releases/2009/06/090626153511.htm (watched 2012.02.26)
Thank you and goodbye!