Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh...
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![Page 1: Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh | Dealer Authority | Executive Vice President | Subi@DealerAuthority.com.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649f1c5503460f94c3298e/html5/thumbnails/1.jpg)
Social Culture:The paradigm shift that modern dealers
must implement in 2016
Subi Ghosh
Subi Ghosh | Dealer Authority | Executive Vice President | [email protected]
![Page 2: Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh | Dealer Authority | Executive Vice President | Subi@DealerAuthority.com.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649f1c5503460f94c3298e/html5/thumbnails/2.jpg)
My Story
Subi Ghosh | Dealer Authority | Executive Vice President | [email protected]
• Seven years • Three dealer groups • Three completely unique cities/regions• Single point and multipoint groups• Independent, Ford, Nissan, Hyundai, Mazda, Toyota, Honda, Buick
GMC• Internet Assistant to Manager and Director to Ecommerce/Sales
Director• “Vendor” for a year and a half
![Page 3: Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh | Dealer Authority | Executive Vice President | Subi@DealerAuthority.com.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649f1c5503460f94c3298e/html5/thumbnails/3.jpg)
Culture vs Social Culture
Subi Ghosh | Dealer Authority | Executive Vice President | [email protected]
![Page 4: Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh | Dealer Authority | Executive Vice President | Subi@DealerAuthority.com.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649f1c5503460f94c3298e/html5/thumbnails/4.jpg)
Subi Ghosh | Dealer Authority | Executive Vice President | [email protected]
Social Culture
Not a buzzword. Not one-price. Not about losing gross
Team Impression. Community engagement. Increased gross
![Page 5: Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh | Dealer Authority | Executive Vice President | Subi@DealerAuthority.com.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649f1c5503460f94c3298e/html5/thumbnails/5.jpg)
Can Social Media sell cars?
Subi Ghosh | Dealer Authority | Executive Vice President | [email protected]
![Page 7: Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh | Dealer Authority | Executive Vice President | Subi@DealerAuthority.com.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649f1c5503460f94c3298e/html5/thumbnails/7.jpg)
![Page 8: Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh | Dealer Authority | Executive Vice President | Subi@DealerAuthority.com.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649f1c5503460f94c3298e/html5/thumbnails/8.jpg)
![Page 9: Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh | Dealer Authority | Executive Vice President | Subi@DealerAuthority.com.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649f1c5503460f94c3298e/html5/thumbnails/9.jpg)
![Page 10: Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh | Dealer Authority | Executive Vice President | Subi@DealerAuthority.com.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649f1c5503460f94c3298e/html5/thumbnails/10.jpg)
![Page 11: Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh | Dealer Authority | Executive Vice President | Subi@DealerAuthority.com.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649f1c5503460f94c3298e/html5/thumbnails/11.jpg)
![Page 12: Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh | Dealer Authority | Executive Vice President | Subi@DealerAuthority.com.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649f1c5503460f94c3298e/html5/thumbnails/12.jpg)
![Page 13: Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh | Dealer Authority | Executive Vice President | Subi@DealerAuthority.com.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649f1c5503460f94c3298e/html5/thumbnails/13.jpg)
Three simple steps to a Social Culture
Subi Ghosh | Dealer Authority | Executive Vice President | [email protected]
1.Identify your Identity2.Create a Plan3.Engage, Engage, Engage
![Page 15: Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh | Dealer Authority | Executive Vice President | Subi@DealerAuthority.com.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649f1c5503460f94c3298e/html5/thumbnails/15.jpg)
Identify your IdentitySubi Ghosh | Dealer Authority | Executive Vice President | [email protected]
![Page 16: Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh | Dealer Authority | Executive Vice President | Subi@DealerAuthority.com.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649f1c5503460f94c3298e/html5/thumbnails/16.jpg)
In Black and White
Subi Ghosh | Dealer Authority | Executive Vice President | [email protected]
•Mission Statement•Motto•Team Values•Team Pledge•Event Posting Process•Photo use authorization waiver•Posted photo use sign
![Page 17: Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh | Dealer Authority | Executive Vice President | Subi@DealerAuthority.com.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649f1c5503460f94c3298e/html5/thumbnails/17.jpg)
Identify your identity
Subi Ghosh | Dealer Authority | Executive Vice President | [email protected]
• Start at the top• Get management involved to define who you are• Look at what how your community feels about you• Be authentic to your history, ownership, and culture
![Page 18: Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh | Dealer Authority | Executive Vice President | Subi@DealerAuthority.com.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649f1c5503460f94c3298e/html5/thumbnails/18.jpg)
Create your planSubi Ghosh | Dealer Authority | Executive Vice President | [email protected]
![Page 19: Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh | Dealer Authority | Executive Vice President | Subi@DealerAuthority.com.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649f1c5503460f94c3298e/html5/thumbnails/19.jpg)
Advocate vs Participant
Subi Ghosh | Dealer Authority | Executive Vice President | [email protected]
![Page 20: Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh | Dealer Authority | Executive Vice President | Subi@DealerAuthority.com.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649f1c5503460f94c3298e/html5/thumbnails/20.jpg)
Social Media Policy
Subi Ghosh | Dealer Authority | Executive Vice President | [email protected]
• Distinguish the difference between an Advocate and a Participant• Provide rules in which they can clearly see what is expected and not• Provide even basic dos and don'ts• Be specific: How to comment, when to comment, what not to post
![Page 21: Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh | Dealer Authority | Executive Vice President | Subi@DealerAuthority.com.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649f1c5503460f94c3298e/html5/thumbnails/21.jpg)
![Page 22: Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh | Dealer Authority | Executive Vice President | Subi@DealerAuthority.com.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649f1c5503460f94c3298e/html5/thumbnails/22.jpg)
Three simple steps to a Social Culture
Subi Ghosh | Dealer Authority | Executive Vice President | [email protected]
1.Identify your Identity2.Create a Plan3.Engage, Engage, Engage
![Page 23: Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh | Dealer Authority | Executive Vice President | Subi@DealerAuthority.com.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649f1c5503460f94c3298e/html5/thumbnails/23.jpg)
Engage, Engage, Engage
Subi Ghosh | Dealer Authority | Executive Vice President | [email protected]
• Strategy behind posts• Create and share stories that relate to your dealership• Don’t just look to engage for the wrong reasons. Be relevant!• Use advertising effectively• Have some fun!
![Page 24: Social Culture: The paradigm shift that modern dealers must implement in 2016 Subi Ghosh Subi Ghosh | Dealer Authority | Executive Vice President | Subi@DealerAuthority.com.](https://reader035.fdocuments.net/reader035/viewer/2022070410/56649f1c5503460f94c3298e/html5/thumbnails/24.jpg)
CONTACT INFO
Full Name: Subi Ghosh
Company: Dealer Authority
Job Title: Executive Vice President
Email: [email protected]
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