Shreyoshi Ghosh

Shreyoshi Ghosh2nd year M. Des (2009-11)DoD. IIT, Guwahati

A Design Portfol io

Served Fresh!

Design Speak!Design is love. Design is sensitivity. Design lies in creating fresh ways.When I stumble upon a design problem, I begin with research. I try to get into the user’s shoes, soak in the context.When I think I can fully comprehend, I move into my favourite part: coming up with ideas, creating fresh scenarios, drawing up a fresh new approach, trying to look at the picture from every different angle! After this rather exhaustive exer-cise, the rest simply falls into place following the rhythm of the project.I believe the key to innovation lies in blurring all boundaries…between art and science, between all the design branches. The key perhaps lies in not compart-mentalizing and mixing up the opposites…

"God lies in the details ":Mies Van Der Rohe

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This is an ongoing project of one year dura-tion.My topic is “Chitrakatha” or Static Visual Narratives.

Research Areas: * Narrative history * Narrative structure * Indian visual narrative * Indian folklore * mythology * Narrative devices * Experimental works in publication, Exhi-bition design and narrative

i am currently working on a story for chil-dren where the narrative device is a book. i am interested in understanding how to engage the children into the story as active participants rather than passive audience.

Furthermore, i would like to create a work using a three- dimensional space as the narrative device.

Master’s Thesis Project: Chitrakatha

Keywords: Narrative device, narrative struc-ture, folklore, children

Illustration Brochure Identity Poster Product Signage Artwork Photography

Keywords:Colour, Form, Drama,Narrative


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The tragic story of “Oedipus the king” by Sophocles is a classical example of a dra-matic narrative. Oedipus, the man who solved the riddle of the sphinx and became king of Thebes, as he seeks to rid his city of a plague resulting from the pollution of the unpunished (and unsolved) murder of the previous king, Laius.

What starts out as an inquiry into murder leads to the revelation that Oedipus, in an attempt to avert a prophecy predicting he would kill his father and marry his mother, has unwittingly committed both the murder of his father Laius and incest with his mother Jocasta. In the revelation and grief of such horrors, Oedipus retains his nobility through an act of self-mutilation, gouging out his own eyes, and by expelling himself from thebes in order to rid the city of the plague. As a part of the new media course, where my subject for study was drama, I was intrigued by the questions this story put before us about the very limits of our exis-tence. I wanted to depict this story by depict-ing the drama in the story using colours and abstract form.

Medium: Oil Pastels

Oedipus the King

Keywords:Tangible, Children, Paper Craft, Narration 3

This is my first attempt at illustrating for children. I took up an Indian folk tale from a competition floated by a renowned NGO dealing with similar issues. The target age group is 2-8 year olds. Design scenario: today’s is a fast paced world, a machine led world. Much of our daily dealing involves the digital realm, the unreal other. Unfortunately, unlike the previ-ous generation, today’s children are being brought up in a world which is more visually dominated by the televisions and computers than the real tangible world around us.

Hence the attempt was to make the story visually tangible, earthy, and natural. Thus I decided on the medium of collage, using different textures and patterns and bright colours. The illustrations are done such that the images itself tell the story, thus catering to the little ones who are yet to learn to read.

Children’s Book Illustration: Cover Page


Keywords:Tangible, Children, Paper Craft, Narration 4

The story begins one fine afternoon when our little narrator decides to leave his studies to tell his grandmother a story from long past about a Champaka tree. In this scene the little boy is asking his grandmother to look towards the empty wall in front only to be transported to the world of the story.

Children’s Book Illustration: Pages 1-2


Keywords:Approach in style, Narration, Experimental 5

An exercise given in a Graphic Design Book asking one to represent one’s day graphi-cally in a manner they found interesting caught my fancy. This is my rendition of a usual day of my college life. i have depicted it by primarily following my footsteps during the course of the day. i have used the clock in two screens to inform the viewer of the passage of time.

Medium: Poster Colour

A Day in my Life.


Keywords:Colour and Tone Manipulation, Sharpness, Dynamism 6

This illustration was done for a Calcutta based Management Institute’s Annual Fest. This illustration was the backdrop of the poster for the event. The idea was to invite the corporate biggies to deliver lectures and organize various seminars. The poster shows young management graduates, armed with their degrees, ready to take over the corporate world, brave and moving for-ward, taking the industry to new heights. i have used different tones in the background and foreground here. The grid followed is to generate the feeling of rising sun.

Software: Adobe Illustrator

Ready to Take Over!


Keywords:Typographic Installation, Photography, Minimal 7

Placement Brochure 2011-12

inner pages inner pages

inner pagesCover


The Department of Design, IITG is set apart from its counterparts by its philosophy about design, its multi-disciplinary approach, the freedom and scope it offers for experimenta-tion, to work in domains far from conven-tional or mainstream and of course its loca-tion, being set in the beautiful idyllic valley right beside the Brahmaputra. The experi-ence and education life at IITG brings is surely unique.

Thus came about the idea of introducing the department through a narration using typo-graphic installations, which would run paral-lel to the information to be presented in the brochure.

The look and feel of the photographs were to depict a world hidden, a place elevated and unreal, rich with mystery and wisdom. The phrases constructed for the installations were as follows:

Drift into a worldHere the edges fade awayWe colour them freedomTinker with reckless abandonAlways serious fun and play

Credits: Content Copywriting: Mufaddal Shabbir HuseinPhotography: Apoorv Tomar, Abhishek Bora, Shreyoshi Ghosh

Keywords:Illustration, Playful, Fun, Presentation 8

This brochure was an assignment given in Visual Methods, Sem I. this subject deals with the basics of design..the point, the line, shape, form, texture, colour, the study of visual principles etc.

The first semester..the first introduction to design..hence i thought it was only apt to begin with a point..to take up point as a theme and have fun with it!

Software: Adobe Illustrator CS3

It all begins with a point..

inner pages


Keywords:Illustration, Playful, Fun, Presentation 9

inner pages

inner pages

I repeated the point to create simple playful illustrations that tell a parallel story in the brochure. It tells the story of my days in IIT, waking up and breakfast, cycling to college through the gardens and lakes, classes and chai breaks..little chit-chats and the studio..the little things that made the 1st semester so memorable.

It all begins with a point..(more)


Keywords:Dynamic identity, Indian Designer, Studio- Produced 10

Identity Design for Aniika


Initial Trials

Final Options

This is part of the work done during my internship at Trapeze, Bangalore. Aniika is a E- Store selling works of Indian designers which are hand-made or not mass-produced. This would also serve as a plat-form for interaction between designers themselves and also designers and their customers.

I was part of the team of three headed by Ram Sinam working on the identity of the store. My initial ideas ranged from exploring the basic forms of triangle and square to Indian alphabets, etc.

Finally the idea which was overall liked by the team was that of the logo being like a window to the store; a dynamic logo which is fixed in its form but the bound space de-picts works of the designers who form Aniika. Thus the identity of the store would have constant transformations as per the works sold.

However, this iteration was rejected by the client over another logo created by a team member.

Keywords:Spice Textures, Minimal,Tangible 11

Iko and Noni Avital conducted a branding and identity workshop in IIT, Guwahati. The idea was to design the identity of the spices of India as a luxury brand, up-market high end goods. Here are displayed the prelimi-nary posters designed for the same.

Software: Adobe Photoshop CS3

India Spices


Keywords:Representation, Unconscious Scribbles and Representation 12

In a class assignment, we were asked to design professional identities for ourselves. As I sat to ponder over how to best describe who I am, what I stand for, I asked myself what best depicts who we are? I realised it is perhaps our expressions. It’s what we say, how we say it, our manners. Moreover, it is what we write in the back of our notebooks and diaries, what we scribble, the seemingly unimportant inconsequential everyday doodles. Hence I took my class notebook and scanned all the doodles and sketches and derived a visual identity out of them.

Software: Adobe Photoshop CS3

Business Card, Letterhead, Envelope Design


Keywords:Women and Media, Dictates and Fitting in 13

Who dictates what beauty is? Who sets the norms for our lifestyles, our bodies, our atti-tudes? If you think hard enough, you would realise it is the media with its constant hyp-notising. Perhaps without even being aware of it, we all play puppets in its mega-show. Almost all of us has given away our funda-mental right to choose what we should look like, what size body should we wear, how we should dress, what our skin colour should be to the media. Today all of us strive every day to fit into this image of the “perfect woman” created by the televisions, magazines etc. we fail to celebrate all our diversities and take up any means to become the celebrated doll.

It’s time we all woke up and got our rights back. It’s time that we, and we alone de-cided how we would live, what body we would wear.

Software: Adobe Illustrator CS3

Love Your Body Campaign Entry


Keywords:Form Exploration, Material Handling, Chess 14


Chess Pieces (From Left to Right): Knight, Rook, Bishop

The form studies course assignments included exploration of various three dimen-sional forms using paper mainly. I also tried to introduce transparency to the forms. The experiments also included the putting one form inside another and explore with trans-parencies, material finishes, colour and tex-tures. We were also taught studio photogra-phy of the forms created.

The most interesting part of the course was developing chess pieces whose forms are guided by their movements and not their character. For example, the form of the Bishop is to be guided by its diagonal move-ment and not its character as a bishop. I depicted the movement of the pieces using negative space inside a solid block. Material: Plaster of Paris.

Form Studies

Keywords:Beatles Merchandise,Glass Onion 15


A Paperweight for a Beatles Fan

Here, the primary idea for to come up with a visual that sums up the Beatles, or some-thing that depicts perhaps only a phase, but is truly Beatles in its character. As I began my research about the target user group and the Beatles, I toyed around with all the already generated visual icons associated with the Beatles, be it the Beatles typography on the drums, the yellow submarine, Rub-bersoul or the Apple logo. However, while designing something that involved one of the most well known music group of all times, the challenge perhaps lied in coming up with new visual icon and not find deriva-tions from the existing one.Then the song Glass Onion struck a chord with the project, as the song’s lyrics are composed of phrases and words from other previous Beatles tracks. Thus the song was like a summation of a lot of Beatles music and phases and formed the inspiration for the design.

Software: Google Sketchup Pro 7

Keywords: Environment and Information, Signage, Wayfinding 16

Signage System: Guwahati Railway Station


For the one semester long Minor project at IITG (Semester II), I took up the case of the Guwahati Railway Station signage system. The initial part of the project was research and case study. It involved studying signage systems, environmental graphics, space, colour and form, the Indian railway identity, the existing signage and way-finding system at Guwahati Railway Station.

However, due to the duration of the project, I included the designing of the pictograms for the railway station as the scope of work to be delivered at the semester end.

Keywords: Pictogram, Form,Identity 17


Signage System: Guwahati Railway Station

When it comes to a high traffic environment where information anxiety amongst users is very high, like a railway station, the picto-grams are dictated mainly by its functional criteria. The design has been influenced by the study of the context of Assam paired with an inclination for easy to derive, simple forms.

Keywords:Signage Planning, Signage Hardware, Identity 18


This is a part of my work at Trapeze, Banga-lore as a summer intern. Trapeze has de-signed the signage system for the Taj Vivanta range of premiere business hotels. I joined in the ongoing work for developing a sig-nage system for Taj Vivanta, Dwarka. In a group of three, headed by Ram Sinam, I had worked on signage planning, individual signage layout, signage hardware.

The colour scheme was preset and also the element rhombus in a pattern ( Part of the Building Façade). Our work included design exploration within these boundaries to come up with a fresh solution.

Signage System for Taj Vivanta

Keywords:Colour, Flow, Emotion, Rhythm 19


Personal Explorations

i. RipplesRain is a wonder.Rain is magic.

The ripples formed in the small puddles, the incessant beating of raindrops on to the earth’s surface in a merry beat, it takes my breath away.

This is an attempt to capture the spirit of the rain, so full of life, so full of joy.

Medium: Poster colour

ii. , iii. Rush.

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Keywords:Personal Exploration, Mixed Media and Themes 20


Personal Explorations

i. The land of my dreams, the land of free-dom.

ii. Drawn on site, Lake- side, Southern Avenue, Kolkata.

iii. We die a little everyday.I think when we are born, life is full of possi-bilities, you can be anyone, and you can do anything. Your mind, you, are all soft and vulnerable; you are most capable of break-ing, of failing when you are young. And these disappointments, the things and people that break us, fail us make us stron-ger. However that beautiful sensitivity, that capacity to get hurt so deeply, the capacity to feel like you are dying, its lost...and thus a part of you is lost and you are a little less human...and thus as we get older, we get stronger, we become more hollow.

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Keywords:Nature, EmotionPhotography 21


A stroll alone one evening with my new found friend hanging around my neck...The path laid out a million little stories...a differ-ent world at every little corner…

Camera: Nikon D90

One Fine Evening..

Keywords:Nature, EmotionPhotography 22


The big blue lake with the hundred hidden mysteries, the stare you won’t forget... the fleeting glimpses of the bridge, the bright red that takes you to lands lesser known...or the leaves of an ordinary tree on an ordinary day looking just like a dream… the stuff that help me differ one passing day from an-other…

Camera: Nikon D90

Bright new adventures..

Who are you?Are you traditional?How traditional?Are you modern? What is it like to be modern? Eastern or Western? Are you a Global Citizen or a Local one? Are you strong? Or are you weak? Are you social or are you a loner? Which colour are you? Red, Blue or Yellow? Do I call you exquisite or do you prefer to be defined as mundane? What is the one word that describes you best? Can a single word really sum you up? Why do we have the never ending fascination with defining ourselves? Is the sense of security from being defined worth the restrictions? Do we really need to label our thoughts, our actions, and our perceptions? Words are like oddly shaped vessels to fit into which we need to alter ourselves. Thus as we go on defining ourselves and everyone around us, groups of people at a time sometimes, we are only restraining ourselves and everyone around us, hindering the discovery of many new possibilities of who we also are, we also can be. Thus we dare you to “Stand out”. We dare you to look beyond these self-created barriers. We dare you to set your soul free.

Medium used: Poster ColourSoftware used: Adobe Photoshop

+91 [email protected]/shreyoshi

Illustrations Posters Identity Brochure Products Internship Artwork Photography

Thank you!

PortfolioThe big blue lake with the hundred hidden mysteries, the stare you won’t forget... the fleeting glimpses of the bridge, the bright red that takes you to lands lesser known...or the leaves of an ordinary tree on an ordinary day looking just like a dream… the stuff that help me differ one passing day from an-other…

“I like too many things and get all confused and hung-up running from one falling star to another till i drop. This is the night, what it does to you. I had nothing to offer anybody except my own confusion.” -Jack Kerouac

PortfolioShreyoshi Ghosh

B. Arch (NIT, Bhopal)1st year M. Des (2009-11)

IIT, Guwahati

“I like too many things and get all confused and hung-up running from one falling star to another till i drop. This is the night, what it does to you. I had nothing to offer anybody except my own confusion.” :Jack Kerouac

Shreyoshi Ghosh

Education

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