Social commerce webinar
-
Upload
storeya -
Category
Technology
-
view
588 -
download
0
description
Transcript of Social commerce webinar
![Page 1: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/1.jpg)
Social Commerce on Facebook
![Page 2: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/2.jpg)
Speaker:Yariv DrorCo-Founder & CEO StoreYa.com
![Page 3: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/3.jpg)
Agenda• Facebook-Commerce – Should I Bother? ‘Show Me the Money!’• Too Big to Fail? – Big Brand Mistakes• Why put efforts in Facebook commerce?• Success Stories of Big and Small Brands• How to Import a Web Store to Facebook• Best Practices for social commerce• Q & A
![Page 4: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/4.jpg)
Social Commerce – Money Time
![Page 5: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/5.jpg)
Booz & Co. July 2011
Social Commerce – Money Time
• Companies will generate 50% of web sales via social and mobile by 2015. (Gartner, Oct. 2011)
• 35% of online shoppers say they would be likely to make a purchase directly from Facebook. (Shop.org, April 2011).
![Page 6: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/6.jpg)
Ok, so there is money in Social commerce, but can WE sell on Facebook?
![Page 7: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/7.jpg)
Why put efforts in Facebook Commerce?
• Facebook community v. Google Adwords
![Page 8: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/8.jpg)
Why put efforts in Facebook Commerce?
Fan = potential leader• Want = wish list• Own = Viral Recommendation
![Page 9: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/9.jpg)
Why put efforts in Facebook Commerce?
![Page 10: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/10.jpg)
Big Brands Success Stories
Heinz ‘Get Well’ Soup cans: • 4 weeks• 2,127 sales• 1 sale per 8 fans• 200% (32,810) increase in Facebook ‘Likes’
![Page 11: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/11.jpg)
Nava Zahavi Jewelry Store (Link)• 6 months• $4,000 cost• 10k likes• 400% ROI
Small to Medium Size Business Case Study
![Page 12: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/12.jpg)
Group Deals Performance
![Page 13: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/13.jpg)
How to Import a Web Store to Facebook.. in a click
![Page 14: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/14.jpg)
How to Import a Web Store to Facebook.. in 3 clicks
![Page 15: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/15.jpg)
Connect Your Store to Your Facebook Fan Page
![Page 16: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/16.jpg)
Customize your store
![Page 17: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/17.jpg)
Publish your Store on Facebook
![Page 18: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/18.jpg)
Best Practice
• Talk to the Wall!
– What should you post?– How should you post?– How frequent to post?– What time of the day should you post at?– What day of the week is the best for your posts?– What keywords should you use?– What questions should you use?
![Page 19: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/19.jpg)
Best Practice
• Treat your fans as VIP
![Page 20: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/20.jpg)
Best Practice
• Use as many social elements as possible
![Page 21: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/21.jpg)
Best Practice
• Advertise your Store
![Page 22: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/22.jpg)
Best Practice
• Engage with your fans
![Page 23: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/23.jpg)
Best Practice
• Engage with your fans
![Page 24: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/24.jpg)
Best Practice
• Engage with your fans
![Page 25: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/25.jpg)
Summary
• Facebook-commerce is worth your time• Facebook-commerce requires less efforts
than eCommerce, but some efforts are still required
• Importing your store can be done in a minute
• Once your Facebook store is live you should start marketing it socially
![Page 26: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/26.jpg)
Q & A
Please submit your questions!
![Page 27: Social commerce webinar](https://reader033.fdocuments.net/reader033/viewer/2022061106/54073f3b8d7f72d8088b4a2f/html5/thumbnails/27.jpg)
Social Commerce on Facebook