Social Business Intelligence: The Future of Listening
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Lee Bryant, Co-founder and Director, Headshift, Keynotes at the Enterprise 2.0 Conference in Boston 2011. Social media monitoring and listening has become a hot topic recently, but cutting through the noise to identify actionable insights is not easy, and current practice often goes no further than the marketing department. This talk will look at how social analytics can leverage internal networks to make sense of customer insights and help drive business improvement.
Transcript of Social Business Intelligence: The Future of Listening
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Data-driven business improvement:Open data within the enterprise will be a leading driver of positive behaviour change and greater self-management with real benefits for productivity.
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‘Humanizing the enterprise’ since 2003...
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A rose by any other name...
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A rose by any other name...
Themes from this week:• Big Data• Activity Streams• Actionable insight• Mapping to results
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Social business is not just about collaboration
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Signals and data in the connected company
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Data and Analytics:what can we take from consumer analytics into the enterprise, and how can we extend the idea to drive business improvement?
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Big focus in 2011 on getting closer to customers
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Social media monitoring: love me... love me not...
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Quants for wants and the rise of ‘big data’
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Quants for wants and the rise of ‘big data’
"The best minds of my generation are thinking about how to make people click ads ... That sucks."
Jeff Hammerbacher, Cloudera
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It’s not size that matters, it’s what you do with it ;-)
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Soccer, F1, baseball all transformed by analytics
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Towards Social Business Intelligence:Turning internal and external data into sources of business improvement
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Instead of studying a microcosm...
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... we should immerse ourselves in the ecosystem
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Where do all the insights go?
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Analytics without action is just a rear-view mirror
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Reports are a poor way to influence behaviour
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In the flow: activity streams & talking machines
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Social analytics: applying ‘many eyes’ to data...
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... in conjunction with a simple action framework
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... in conjunction with a simple action framework
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Data-driven behaviour change:nothing motivates people better than objective real-time feedback on how they are doing
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Social Business Intelligence: a new practice area?
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SBI creates the conditions for permanent evolution
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SBI creates the conditions for permanent evolution
Try this at home folks!• Apply analytics to
internal social data• Correlate with external
social listening• Create a subscribe
model for personal filtered activity streams
• Create simple ways to claim actions
• Encourage ownership and action by all
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