The Future of Social Listening
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Transcript of The Future of Social Listening
The future of social listening
Will McInnes, CMO
@willmcinnes
@brandwatch
© 2013 Brandwatch | www.brandwatch.com 2
Quick background/
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© 2013 Brandwatch | www.brandwatch.com 3
Research Measurement
Monitoring
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4© 2013 Brandwatch | www.brandwatch.com
The plan, yo.
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Just 3 things
© 2013 Brandwatch | www.brandwatch.com
A. Present day ‘social listening’
B. Emerging use cases
C. The future
@willmcinnes @brandwatch
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PET!
© 2013 Brandwatch | www.brandwatch.com
A. Present day ‘social listening’
B. Emerging use cases
C. The future
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PET!
© 2013 Brandwatch | www.brandwatch.com
A. Present day ‘social listening’
B. Emerging use cases
C. The future
8© 2013 Brandwatch | www.brandwatch.com
Present day
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© 2013 Brandwatch | www.brandwatch.com 9
OODA
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1. Realtime, yo!
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Y’know.
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Social data-driven PR strategies
#ChosenByMe
@willmcinnes @brandwatch
© 2013 Brandwatch | www.brandwatch.com 13
Pairing social metrics with IRL
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Linking social metrics to business metrics
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© 2013 Brandwatch | www.brandwatch.com 15
‘Social analytics for agencies’ panel
http://bit.ly/1fmjWRI
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Quick recap
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1. Realtime
2. Social data-driven stories
3. Linking social metrics to business metrics
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Emerging use cases
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Driving ‘intent to purchase’
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@willmcinnes
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Social across the enterprise/
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Altimeter – The State of Social Business 2013
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22© 2013 Brandwatch | www.brandwatch.com
Power of data to change behaviour
@willmcinnes
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Quick recap
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1. Driving intent to purchase
2. Extending social across the biz
3. Visualizing social data for impact
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27© 2013 Brandwatch | www.brandwatch.com
3. The future
@willmcinnes
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Quick recap
© 2013 Brandwatch | www.brandwatch.com
1. TripAdvisor for everything
2. No secrets left
3. Physical / wearable / social
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33© 2013 Brandwatch | www.brandwatch.com
Come and say hello to me and
Nadia
@brandwatchwww.brandwatch.com