Social Analytics Tools and Techologies

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Social Analytics – Market Landscape & Technologies Amit Gupta

www.xoriant.com

© 2015 Xoriant Corporation All rights reserved.

Social Platform Landscape

Social Media

Social / Professional

Network

News

Publish

Streaming

Discussions / Reviews

Communication


Contents

3

Market Analysis

Use cases & Niche Products

Social Analytics Workflow

– Data Collection, Data Quality, Text Processing

Text Mining Algorithms & Graph Analytics

Platforms offered by Services Companies


Everything has Gone Social !

Campaign, Lead

Generation

Bidding, Price Comparison,

Shopping Gaming

Learning, Skill Assessment

Crowdsourcing CRM, Support Healthcare Product Reviews,

Sentiments

Monitoring & Security

Product Development

Surveys, Polls …

4


Text Analytics Market

5

Social Media Analytics has a good overlap with Text Analytics

Source: https://www.alliedmarketresearch.com/text-analytics-market


Social Analytics Landscape – Customer Care

6


Social Analytics Landscape – Brand & Campaign Management

7


Social Analytics Landscape – Market Research

8

Company Profile & Research Reports

Lead Generation & Competition Analysis


Social Analytics Landscape – Risk Analysis

• Finance, Manufacturing, ….

• Media Tracking & Analysis • Company Financials • Sentiment Mining • Metrics

– Infrastructure, Communication, Politics, Governance etc. – Company Financials, Investments

9


Horizontal Technical Solutions & Workflow

User Profiling Text

Categorization

Graph Analytics Natural Language

Processing

Sentiment Mining Recommendation

Engine

10

Data Collection

Data Cleaning

Mining


Data Collection

• Beg, Borrow, Steal !

• Buy

• Partnerships

• Technologies

11


Data Quality

• Abrupt Patterns, Local patterns

• Manipulations

• Bigram detection (Eg. “ works out” )

• Twitter dictionary

12


Data Quality

• User Weights

• Duplicate Detection

13


Capturing Entities & Relationships

14

Automates taxonomy creation around concepts

Inspired by


Dealing with Unstructured Data

• Deriving structure - Taxonomy

15

We Digested Wikipedia


User Profiling

• Demographics

• Buying Patterns

• User Conversion (Hidden Markov Model)

16


Unsupervised Text Classification

17

Distance-based Clustering Algorithms

LDA (latent Dirichlet Allocation) – a representation using matrix


Supervised Text Classification

18

Naive Bayes Classifier


Natural Language Processing

• Entity Extraction

• POS Parsers

• Sentiment Analysis

– Words

– Rules

• Interpretation

19


Graph Analytics

• Resource Description Framework (RDF)

• Centrality analysis

• Path analysis

• Community detection

20


Thank you

21


Appendix

22


Topic Trends

23

Social Analytics Tools and Techologies

Data & Analytics

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