Ian Cleary

OVERVIEW Facebook Insights provides some good analytics but there are also some very useful 3rd party Facebook analytics tools that go beyond Facebook Insights. There are also some tools that provide analytics as part of a management platform which overall has better functionality than using Facebook directly. Here is a summary of a detailed guide we have written that gives an independent review of 9 of these tools.

AgoraPulse

KEY FEATURES 1 Page and Timeline Analytics Page and timeline level analytics overview and more detailed reports. Graphs display breakdown of paid, organic and viral reach. 2 Barometer Free access to 8 competitive analysis statistics which compares performance of your page against other pages of a similar size to yours that also ran the barometer. 3 Content Analytics As moderation of content happens through AgoraPulse, they can report on average time to respond to comments. Very useful for community managers and agencies.

Page reach based on type of activity

Identify posts' performance

BlitzMetrics

KEY FEATURES 1 Reporting Demographic reporting with split of PTAT (People talking about this) amongst male/female 2 Agency tools Overview reporting available for groups of pages (e.g. if you have 10 company pages you can see an overview report for all of them). 3 Visual graphs View overview graph for each statistic and then select it to view a larger graph reports in various formats, for example, graph view, list view.

Overview dashboard for BlitzMetrics

Komfo

KEY FEATURES 1 Post analytics Post analytics on individual posts with categorization provided to allow you to clearly identify posts that were viral, spammy, engaging or penetrating. 2 Performance Shows performance for the last 30 days for up to 100 posts for the free version of the tool. No limit for the Marketing Suite subscribers. 3 ROI calculation ROI calculation and display in graph format split up into paid, organic and viral.

Overview screen for Komfo

Post Acumen

KEY FEATURES 1 Analysis 2 Detailed competitive analysis which give good actionable insights. Monocle RealTime Viewer If you are really active on your Facebook page you can monitor real-time the activity. 3 Photo Analysis Photos shared on a page are displayed in a visual with the most popular ones appearing on the top of the page

Competitive Analysis Reports

Quintly

KEY FEATURES 1 Market Benchmarking 2 Customizable Dashboards Benchmark your page against competitors to compare performance. Set up customizable dashboards to monitor key metrics for you or your competitors. The dashboards can be converted to PDFs. 3 4 Automatic Reporting Based on your dashboards you can set up automatic reports to be sent to relevant people within your organization. Facebook Insights Integration You can import all your Facebook analytics data to the tool.

Prepare a report on Quintly

Scoreboard Social

KEY FEATURES 1 2 PDF reporting to your inbox Get a weekly PDF which outlines the performance of your own, and/or your competitors pages. 3 Multiple Watchlists A watchlist is a collection of pages. You can create multiple based on different categories of pages you are targeting. You can also have the same page in multiple watchlists. View Snapshot of Performance Based on the competitors in your watchlist you can see a quick overview of the top 2 posts for your competitor over the last 24/72 hours.

Weekly Report on Scoreboard Social

SocialBakers Analytics Pro

KEY FEATURES 1 Industry Benchmarking Compare your page by industry and region. 3 2 Competitive Analysis Compare performance of page versus other competitor pages. Good reporting options, for example, side by side comparison with multiple competitors. Country Breakdown Overview of country level statistics such as number of Facebook fans.

Benchmark KPIs with SocialBakers

SumAll

KEY FEATURES 1 Cross platform analytics View your Facebook analytics in conjunction with other analytics. This will help you understand the correlation between channels. 3 2 Agency ready Can track as many Facebook pages as you want. Really useful for agencies with a large number of clients. Multiple page analysis View side by side analytics with multiple pages.

Compare stats with Sumall

Wisemetrics

KEY FEATURES 1 Country by country metrics 2 Historical Reporting For global pages This means you can break down a page by a particular country and see information related to fans for that country. You can report back to when the page was launched if required, this is not available within Facebook. 3 4 PowerPoint Reporting Save time on reporting with monthly PowerPoint export of all reports a very visually appealing PowerPoint report provided as a full presentation. Monthly Reach Algorithm is used for monthly reports to provide a fairly good estimate of your unique users reached or engaged for a whole month (instead of 28 days as provided by Facebook).

Reach analysis with Wisemetrics

For full reviews Go to... www.razorsocial.com/ facebook-analytics