Sponsored via Facebook · 2019-01-29 · Analytics Tools High Analytics Capabilities No Targeting...
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Transcript of Sponsored via Facebook · 2019-01-29 · Analytics Tools High Analytics Capabilities No Targeting...
Sponsored via Facebook
+ = $17B
Organic via Influencer
2015
$0.5B Global Influencer
Marketing Market Size
2020
$7B
Market Size According to McKinsey
ORGANIC VS SPONSORED
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Limited Reach
Analytics Tools
No Targeting
Fix Price
Authentic & Reliable
Unlimited Reach
High Analytics Capabilities
Targeting
PPE
The Problem
Book & Manage Multiple
Influencers
Identify & Select Top
Influencers
Provide Instructions &
Manage The Campaigns
Collaborate Directly With
Influencers of Your
Choice
Performance-Based
Payment
Get Insights on the
Influencer’s Followers
100 Influencers
via
Direct Contact
3K Influencers
via
In-App Ads + PR
$1.1B Facebook
UK
$270M Digital Ads
$66M Facebook
IL
$10.5B Digital Ads
$1.1B Facebook
UK
$59.8B Digital Ads
$8.5B Facebook
US
Influencer
Marketing
Marketplaces
Marketing
Agencies
$1.1B Facebook
UK
Offline agencies Marketplace – Seed Stage
Marketplace - Acquired by Google
Marketing
Agencies
Influencer
Marketing
Marketplaces
ANTI FRAUD
ALGORITHM
ENGAGEMENT
COUNTS
H2 2015
OUR
BEGINNING
H1 2016
PLATFORM
MVP
H2 2016
CORE
INFLUENCERS
H2 2016
SEED
FUNDING
2017
MARKETERS &
BRANDS
2020
5% MARKET
SHARE
= $35M $7B X 5% Market Size
2020 Estimated
Market Share Annual Revenue
X 10% Our Fee
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