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The State of Social Networks in VietnamJoe Nguyen Vice President, SEA & India | comScore, Inc. ( NASDAQ:SCOR) hp +65 9478 2100 | email jnguyen@comscore.comSocial Network: The Open Platform ConferenceNew World Hotel, Ho Chi Minh City, 27 August 2011 # comScore, Inc. Proprietary and Confidential. 1comScore is a Global Leader in Measuring the Digital World NASDAQSCORClients1,600+ worldwideEmployees1,000+HeadquartersReston, VAGlobal Coverage170+ countries under measurement;43 markets reportedLocal Presence30+ locations in 21 countries

V0910# comScore, Inc. Proprietary and Confidential. 2Never use the term offices. Say locations instead.3

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comScore experts/information cited over 70 times a day!# comScore, Inc. Proprietary and Confidential. 3

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comScores Innovative Approach Revolutionizes MeasurementPAGE TAGSUnified Digital Measurement (UDM)

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PANEL

2 Million Person Panel 360View of Person BehaviorPERSON-Centric Panel with SITE-Census Measurement

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Actual/Min Persons Under Measurement (PUM) June, 2011RegionCountryPersons Under MeasurementSouth East AsiaMalaysia142,287South East AsiaSingapore48,379South East AsiaPhilippines159,719South East AsiaVietnam113,089South East AsiaIndonesia264,277# comScore, Inc. Proprietary and Confidential. 6The State of the InternetIn South East Asia & Vietnam# comScore, Inc. Proprietary and Confidential.

Asia Continues Audience GrowthGrowth is flat in North America, European growth mostly driven by Russia30 million new Internet users were added in the Asia Pacific Region over the past yearHigh percentage growth continues in MidEast/Africa and Latin AmericaDecember 2009December 2010+8%+6%+3%+8%+32%+15%Dec 2010Dec 2009Worldwide Online Population(Millions)Internet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix, December 2009 and December 2010

# comScore, Inc. Proprietary and Confidential. Updated for Dec 2010Growth of internet users in North America with just over 5million additional users in 2010.

Europe adds 25 million users mostly in Russia.

Asia Pacific adds 30 millions users

The highest growth rate comes from Latin America and Middle East which combined adds 42 millions users to a relatively low base.8Hong Kong and Singapore skew older even than the global average; Malaysia, Indonesia, Vietnam and the Philippines have significantly younger audiencesEmerging Internet Markets in Southeast Asia Skew Very YoungComposition of Internet Audience 15+Internet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix, December 2010# comScore, Inc. Proprietary and Confidential. Unsurprisingly, when we look at the demographic composition of the Internet audiences in these markets, emerging markets definitely tend to skew much younger than the global average. In Indonesia, web users 15-35 make up 72% of the audience, compared to 53% of the global average. Vietnam and Phillipines with between 60%-70% of the general population below 30 years of age reflects the composition of internet users shown.

In contrast, Hong Kong and Singapore, where Internet penetration is high and the population is more balanced, the same age group comprises only 41 and 45 percent, respectively.915-34 Year Olds Spend More Time Online; Difference Varies by CountryIn each country, 15-34 year olds spend more time online on averageYoung people in Hong Kong and Singapore spend proportionally much more time online than older web users there; young web users in Indonesia spend almost the same amount of time online as their elders

Average Hours Spent OnlineInternet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix, December 2010# comScore, Inc. Proprietary and Confidential. When we break the time consumption down by the younger (below 35) and older (35 and above) populations, we see how each market differs.

Young people in Hong Kong and Singapore and Vietnam spend proportionally much more time online than older web users there; young web users in Indonesia, Philippines and Malaysia spend almost the same amount of time online as their elders. For these latter markets, this statistic speaks to the share computer usage at home where everyone must be fighting for their timeslot.

10Strong Social Network Penetration in the RegionGrowth in Reach: Social NetworksInternet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix (Panel Only), December 2009 and December 2010

Vietnam shows the highest year over year growth in reach, but penetration there is still much lower than in other countries in the regionPhilippines, Malaysia, and Indonesia have highest reach, driven almost exclusively by Facebook

# comScore, Inc. Proprietary and Confidential. Social Network has grown very well in these markets. This led by Facebook, but also includes linkedin, friendster (yes they are still around), wretch.cc, and Zing.

Vietnam shows the highest year over year growth in reach, but penetration there is still much lower than in other countries in the region. It looks like facebook is no longer blocked in this market as it had been up to the early part of 2010.

Hong Kong and Malaysia both record decent growth, and hong kong looks like there is still more room to grow.11Social Networking spurs Photos Category Growth in Vietnam, Malaysia, PhilippinesSharing photos is becoming a key component of the Social Networking experience. The high growth in this category in almost every country is being driven by Facebook PhotosUbiquity of digital cameras and cell phone cameras, coupled with large youth populations, also contribute to growth in this category

Growth in Reach: Photo SitesInternet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix (Panel Only), December 2009 and December 2010# comScore, Inc. Proprietary and Confidential. Sharing photos is big on Social Networks. Twitter apps and foursquares apps now allow you to take a picture along with your tweet or checkin. Of course your tweets and checkin are automatically posted on where else.. Facebook. Hence Facebook photos gets a lot of traffic in terms of people and page views.

Digital cameras are now dropping below US$100 and almost all cell phones come with a decent camera so that you really can take a picture any time of the day or night. We have also seen that young people are more willing to share and post pictures up without caring or any concern about privacy.12

A Clear Appetite for Multimedia in Southeast AsiaWith the exception of Indonesia, visiting to Multimedia sites from these countries outpace the global averageEven in countries where high-bandwidth connections are less common, e.g. the Philippines and Vietnam, there is clearly high demand for multimedia contentGrowth in Reach: Multimedia SitesInternet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix (Panel Only), December 2009 and December 2010# comScore, Inc. Proprietary and Confidential. Ok so stepping back from the money and transaction side of things, we now look at the fun side of the web.

The Entertainment Multimedia category has seen increases in these markets above the global average.

This category contains Sites that contain video clips, audio clips or some other kind of interactive media such as shockwave/ flash etc. Examples: Youtube.com, WindowsMedia, Veoh.com

With the exception of Indonesia, more people in south east asia have been tuning into youtube and similar sites. This includes vietnam and indonesia where broadband connections are less prevalent.

Interestingly, the china-based sites tudou and youku have both seen increases in Hong Kong, Malaysia and Singapore where the chinese speaking population is relatively high.13Instant Messengers, News are Key Categories in VietnamInternet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix (Panel Only), December 2010Key CategoriesReach in Vietnam vs WW AverageIndex: 12910315410811785919391102Index: 1281001431361098983819188Index: 1071491242061089710010594112# comScore, Inc. Proprietary and Confidential. In Vietnam, News sites indexes very high. Community also indexes high because this category is loaded with many local sites offering content from Family and Parenting to Fashion and Style. Instant Messenger is still the one of the primary modes of online communication and thrives in Vietnam unlike other markets around the world.

14Top Web Properties in VietnamInternet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix Key Measures Vietnam, July 2011102

# comScore, Inc. Proprietary and Confidential. 15And Social Networks in the Region?# comScore, Inc. Proprietary and Confidential. Now lets dive into the content categories consumed by internet users in South East Asia16Philippines is the Top Facebook Market In the WorldThe Philippines, Malaysia and Indonesia are among the top 15 countries with the highest Facebook penetrationThough Photo and IM usage is also above average in the Philippines, FB is the most common touchpoint for web users there: FB is the #1 site there, and average usage is 7 hours per user

Internet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix, January 2011Facebook.com Top 15 Markets by % Reach

# comScore, Inc. Proprietary and Confidential. In South East Asia, everybody loves facebook. Facebook easily ranks in the top 5 web properties in all these markets.

In the Malaysia and Indonesia, facebook is the number 2 web property visited by web users. In the Philippines, Facebook has dethroned Google Sites to the number 1 spot. In December, Facebook accounts for 41% of all pages consumed by Philippinos and 39% of the online time spent!

After Facebook, next property is Google Properties, and even including YouTube minutes, Google average usage is only about 2 hours/visitor

Theres been various reports that Indonesia has the largest number of facebook users in the world next to the US. This may be possible if you take into account usage from internet cafes and mobile, but actual statistics on these devices are very hard to come by.17Indonesia and Singapore are Among Top Twitter Markets21 percent of Indonesian web users visited Twitter.com in January, making it the #4 site in terms of Twitter reach

Twitter Top 15 Markets by % ReachInternet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix, January 2011# comScore, Inc. Proprietary and Confidential. But lets take a look at the other fast growing social network twitter.

Indonesia is the number 4 market for twitter in term of reach of the markets internet population. While our reports here shows usage on home and work PCs, we know that most users Tweet from their mobiles. So indonesia beats out Philippines and Singapore in South East Asia in terms of reach and of absolute users of Twitter.18So What Does Vietnams Social Scene Look Like Today?# comScore, Inc. Proprietary and Confidential. Now lets dive into the content categories consumed by internet users in South East Asia19Social Networking Sites Continue to Grow in Vietnam

Internet Audience 15+ accessing Internet from Home or WorkSource: comScore Segment Metrix Vietnam, July 2011# comScore, Inc. Proprietary and Confidential.

Top Categories Visited by Vietnamese102Internet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix Key Measures Vietnam, July 2011# comScore, Inc. Proprietary and Confidential. 21Social Networking Sites Continue to Grow in Vietnam

Internet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix Key Measures Vietnam, July 2011# comScore, Inc. Proprietary and Confidential. Non-Vietnamese Social Networks are still hanging onInternet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix Media Trend Vietnam, July 2011

# comScore, Inc. Proprietary and Confidential. Social Media Users Tend to be YoungInternet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix Demographic Vietnam, July 2011

# comScore, Inc. Proprietary and Confidential. Zing Mes Users Tend to be Young

Internet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix Demographic Vietnam, July 2011# comScore, Inc. Proprietary and Confidential. Facebooks Users Tend to be Young

Internet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix Demographic Vietnam, July 2011# comScore, Inc. Proprietary and Confidential. What Do These Young Social Networks Tend To Do Online?Internet Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix Cross Visiting Vietnam, July 2011

# comScore, Inc. Proprietary and Confidential. Nhacuatui.com is in Entertainment Category27In Summary1) Internet users continues to grow in Vietnam, and News/Information, Search, Instant Messenger, and Social Networks usage are higher than the WW average2) Social Media has been growing rapidly in Vietnam with Zing Me reaching over half of the SN users3) Social Media Users in Vietnam tend to be younger 15-24 year olds, and they are aspirational.

Thank You!

# comScore, Inc. Proprietary and Confidential. Aspirational because they are looking at career sites, luxury,travel, automotive, telecoms, etc.28The State of Social Networks in VietnamJoe Nguyen Vice President, SEA & India | comScore, Inc. ( NASDAQ:SCOR) hp +65 9478 2100 | email jnguyen@comscore.comSocial Network: The Open Platform ConferenceNew World Hotel, Ho Chi Minh City, 27 August 2011 # comScore, Inc. Proprietary and Confidential. 29