SnkTrd Investment Deck

19
Investment deck

description

Twitter | @snktrdonline Facebook | facebook.com/snktrd Instagram | @snktrd Website | www.SnkTrd.com SnkTrd (sneak+trade) is an online community established in 2012, by Thomas Mitchell, with a purpose of providing a social platform for all things sneaker-related, available to anyone, anywhere. The online community functions by integrating e-commerce with social media. SnkTrd's innovative approach to shopping online offers sneaker enthusiasts a specific online space to share their passion.

Transcript of SnkTrd Investment Deck

Page 1: SnkTrd Investment Deck

Investment deck

Page 2: SnkTrd Investment Deck

Problem Vs. Solution

SnkTrd’s innovative functionality

allows users to freely participate in

ecommerce as well connect and

share their collection with other

enthusiast seamlessly

Solution #1

SnkTrd allows users to freely buy, sell and

trade sneakers with sneakers enthusiast

all over the world. Sneakerheads are now

able to tap into a global sneaker

marketplace that has never been

available before

Solution #2

Problem #1 Problem #2There is currently no online presence

that seamlessly joins e-commerce and

social media

There is currently no platform that

address the need that many

sneakerheads have when it comes time

to buying, selling and trading sneakers

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90%10%

Demographic: SnkTrd will market to males ages 15-30 and females ages 15-25

Mission Statement: SnkTrd’s mission is to provide a

global trading community

Business Philosophy: Develop a socially organic marketplace for those most enthusiastic about popular athletic footwear (sneakers)

Goals:

I. To be an efficient industry leader in c-to-c e-commerce.

II. To grow an innovative web-based community that is a

standard within the social media industry.

SnkTrd (sneak+trade) is an online community for users to buy, sell and trade sneakers. As well connect with other liked minded sneaker enthusiast socially

Our Company

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DemoCore Services

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Global Community Users are given the opportunity to create a profile and upload pictures of new purchases, while interacting with other sneaker enthusiasts, globally.

Innovative Marketplace The marketplace allows a user to pull shoes from his/her pre-loaded collection, and place them in the marketplace, where others are able to make offers on the post

Web-Based Magazine Users are given the opportunity to stay up to date on the latest in the sneaker community, as well as, important announcements SnkTrd has for its users

Dev.sntrd.com

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How Will SnkTrd Be Marketed ?Who do we market to?

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Apart of our goal in reaching out to consumers via social media is our use of digital media. In recent promotional video our CEO/Founder Thomas Mitchell discusses the SnkTrd concept and what to expect when the site launches.

This promotional video and others like to home help us to better communicate with out core demographic in a manner that has been proven to be effective.

Marketing Plan

Robust Social Media Presence

Content

Marketing . Celebrity Endorsements

Street Art/ Large Print

Advertisements . Grassroots Media

Push.

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CompetitionComparison Checklist

Ability To Display Collection

Full Social Media Platform

Ability To Trade Sneakers

Online Magazine /Blog

Online Shop

Offer Process System

Ability To Buy & Sell

Sneakers

Store Pages

Heat/Release Date Alerts

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How Does SnkTrd Make Money?When does SnkTrd make money?

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Revenue Streams

.

Revenue

Transaction Fees

AdvertisingSnkTrd Credits Shop Revenue

Premium Subscriptions

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Transaction Fees

The seller is charger a posting fee of $1

A 8% fee on any transactions of $250 or less and an 10% fee on any transactions of $251 or more is charged to the seller

The buyer is responsible for compensation in the agreed upon offer

All shipping costs are at the discretion of the seller

Cash Offer

Fees

Both parties are charged a $5 processing fee

If shipping is conducted independently, then shipping cost are at the discretion of the seller

If the third party shipping option is chosen, then both parties are also charged a $25 in shipping costs

Trade Offer

Fees

The seller is charger a posting fee of $1

A 8% fee on any transactions of $250 or less, and an 10% fee on any transactions of $251 or more is charged to the seller

The buyer is charged a $5 processing fee

The shipping option is at the discretion of the seller

Mixed Offer

Fees

When a user makes an offer on a shoe that only involves cash.

When an offer is made only involving shoes

When an offer is made on a shoe, and cash and shoes are involved.

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How Do I Invest In SnkTrd?Why would I invest?

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Traction

Snob Swap

Recently Mashable ranked the 10 most followed brands on IG

an 2 of the brands Nike and Sneakernews were among the top

ten, Sneaker news rounded out the list with 1.5 million

followers.

Social media presence

Snobswap is a marketplace for

high end woman's jewelry and

accessories, which launched in

2011 and has had much

success in this space by

reaching several funding and

revenue milestones.

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Traction

Conventions There are almost hundred different sneaker

conventions held all over the country by various

entities which charge an admission and sell vendors

tables to collectors who want to come and buy sell

and trade sneakers. These conventions on average

have an attendance anywhere from 300 to 2500

people

Media Coverage

The New Yorker magazine and ABC News recently

profiled the sneaker community and the growing

trend of youth buying, selling and trading

sneakers.

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Funding Needs

We are seeking$250,000.00In Seed funding for our project.

20%

Contingencies Web/Mobile Developmen

t Marketing Debt

25% 20% 5% 30%

Operations/

Staffing

In exchange for $250,000 we are offering investors an equity stake in the

company. We are also open to any potential investors seeking to make a debt

investment offers.

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Timeline5-Year Plan Without Seed Funding

1 1 2 2 3 3 4 4

Launch Web Platform November 13”

2014 2014 2015 2015 2016 2016 2017 2017

Phase I Phase II Phase III Phase IV

Launch Mobile Web App 4th Qtr. Year 2

Begin development of native mobile app 1st Qtr. Year 3

Launch native mobile app 4th Qtr. Year 3

Implementation of premium features 4th Qtr. Year 2

SnkTrd turns a profit for the first time 3rd Qtr. Year 3

55

Prepares for acquisition 4th Qtr. Year 4

Open marketplace to items outside of sneakers 4th Qtr. Year 4

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Timeline5-Year Plan With Seed Funding

1 1 2 2 3 3 4 4 5 5

2014

Launch Web Platform 1st Qtr. Year 1

2014 2015 2015 2016 2016 2017 2017 2018 2018

Phase I Phase II Phase III Phase IV

Begin development of native mobile app 1st Qtr. Year 1

Launch native mobile app 1st Qtr. Year 2

Implementation of premium features & website upgrade 3rd Qtr. Year 1 SnkTrd turns

a profit for the first time 4th Qtr. Year 2

Open marketplace to items outside of sneakers 4th Qtr. Year 3

Prepares for possible acquisition 4th Qtr. Year 4

SnkTrd is acquired 4th Qtr. Year 5

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Tables and Charts

Financials Year 1 Year 2 Year 3 Year 4 Year 5

Revenue $50,000 $245,933 $1,687,666$15,590,66

6$37,313,333

Expenses $117,382 $565,305 $1,517,225 $6,603,200 $22,370,954

Net -$67,382 -$319,372 $170,441 $8,987,466 $14,942,379

SnkTrd is expected to operate at a loss until year 2 when an increase in revenue is anticipated, This increase is do to some premium features coming online, Implementation of mobile app and full website upgrade.

Financials Year 1 Year 2 Year 3 Year 4 Year 5

Revenue $600,000$4,

780,000$12,687,66

6$25,590,66

6$50,313,333

Expenses $750,000$1,565,30

5$2,517,225 $8,603,200 $27,370,954

Net -$150,000$3,214,69

5$10,170,4

41$16,987,46

6$22,942,379

SnkTrd is expected to operate at a loss until year 3 when an increase in revenue is anticipated, This increase is do to some premium features coming online.

Profit Projections With Seed Funding

Profit Projections Without Seed Funding

Profit Projection Comparison

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LocationMap and Contact Details

4509 Simmons Lane, Camp

Springs, Maryland, USA,

20748

Address

+301-893-4364

Contact Numbers

www.snktrd.com

Website

[email protected]

Email Address

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Thank You For Listening!