Snehil SinghSenior Team Lead, HCL Technologies Bserv

Flat No-2-37/53 First floor, near Vodafone storeIndiranagar, Gachchibowli, HyderabadPin: 500032Mob: 91-9985692424E-mail ID: singh.snehil@ymail.com snehilsingh.ss@gmail.comDate of Birth: 20/Feb/1990

Career Objective:

Seeking an opportunity to employ my leadership, teamwork, responsibility, and to apply and enhance my technical and professional skills to produce mutually beneficial growth.

Technical Skill Set:

AdServing through DFP in desktop and mobile environments. Solving ad serving issues and in charge of managing the successful

delivery and optimization of advertising campaigns across Desktop and

mobile.

Core DFP features- trafficking, reporting and forecasting. Advance features- audience segments, conversion tracking Ensuring and verifying the setups in DFP to avoid unfilled impressions and

serving backfilled ads. DoubleClick Sales Manager- creating/approving Proposals and workflows. Hands on with troubleshooting tools like Charles and Swiffy (HTML5

creative) Completed all the seven available certifications from online DFP Publisher

University (DFP SALES MANAGEMENT FUNDAMENTALS, GETTING STARTED WITH DFP VIDEO, GETTING STARTED WITH DFP MOBILE, GOOGLE PUBLISHER TAGS, DFP AUDIENCE FUNDAMENTALS, DFP FUNDAMENTALS FOR ADMINISTRATORS, DFP FUNDAMENTALS FOR TRAFFICKERS).

Leading a 12 member team and responsible for handling NA and EMEA region clients.

Negotiating with the clients and provide consults to optimize DFP setup. Handling technical/workflow escalations and analyzing the performance

metrics (CSAT, TRT, mTRT) to meet the targets effectively.

Motivating the team members to get the efficient performance and up-scaling them with regular trainings and assessments.

Work Experience:

I have a total experience of five years with hands on experience in the ad serving (customer support) and Java related technologies.

HCL Technologies (Dec 2013 to May 2016)-

Currently leading the support team of 12 analysts and handling the EMEA region DFP support for the client Google (onshore role). I’m responsible for technical level validations/sign off and helping out the team in complex ad serving issues.

I’m also involved in the project level planning, data analysis and meeting the client’s targets. Working closely with the content and training teams to upgrade and ramp the members of the team. Handling first level of escalations from the client Google and quality analysis of the tickets incorrectly handled.

First line troubleshooting platform support to internal ad campaigns pertaining to use of DoubleClick, AdSense and AdWords.

Responsible for the trafficking and delivery of all advertising related projects, traffic ad campaigns within DFP and DFA ad serving environment as well as monitor & Q/A campaign progress.

Responsibilities include daily management of Digital Advertising Campaigns, including ad trafficking, pacing, optimization, and reporting.

Assisting clients with the prerequisites of having a feature enabled in their DFP account.

Work with Product Management, Marketing, Engineering, and other teams to inform, test, and implement product and operational improvements.

Accountable for all client activity, reviews client deliverables for quality, to make sure successful execution of campaign and process.

Serve as point of contact for projects led by our Escalation Management Team to improve client experience and internal operational effectiveness.

Troubleshooting ad tags implementation; Dealing with: - Website publishers; - Ad Networks; - Agencies;

Accenture Technologies (Jun 2011 to Oct 2013)-

Java Design patterns like factory pattern, Spring MVC framework and Junit, Jmock for unit testing. I have hands on exposure on ANT, Eclipse and Rational tools, UI related technologies including JavaScript, Jasmine Static Analysis tools along with PMD and OO Concepts.I was also an active member of VAJRA initiative for helping out new joiners.

  Project                 : BIC   Project Duration : June  2013 - October 2013     Assigned Role    : Software DeveloperProject & Role DescriptionI was working as a java developer responsible for building the design following spring mvc framework, analysing the existing code base for more efficient approach and helping newly joined team members. I have worked on creating jsp and corresponding controller classes.

 

  Project                 : ARISTOS-NIS   Project Duration : April  2012 - January 2013     Standard Role     : Web Developer

Project & Role DescriptionI was working as a senior programmer in java development. Worked on creating design document and production monitoring.

  Project                 : TDCT   Project Duration : July  2011 - December 2011     Standard Role     : Software Developer

Project & Role DescriptionI have been a part of Discovery team, responsible for analysis of code (pmd rules) and report generation using various tools like Cloc, jdepend etc.Also written macros in VB for automating the process of discovery.

Academic Profile:

Qualifications Specialization School/Univ. Year %age/ CGPAB.Tech Computer Science & Engineering Amity University 2011 - / 6.6212TH (CBSE) Phy, Chem, Maths, Comp, Eng. ST. Don Bosco

Lakhimpur-Kheri 2007 -74

10TH (CBSE) Maths, Science, English, Hindi, Social Science

ST. Don Bosco Lakhimpur-Kheri

2005 -84

Language skills: proficiency in English and Hindi.

Certifications:

Duration Certified in : Organization 20th May to 8th July 2010 “ASP.Net” HCL-CDC Mahanagar Lucknow

1st June to 10th July 2009 “Advance Java” . APPIN TECHNOLOGY LAB Lucknow

10th June to 10th July 2008: Dot Net Technologies (ASP.NET) U.P.TECH., Lucknow.

Key Competencies:

High sense of responsibility Creativity, planning & organizing abilities High communication abilities Hardworking and able to work under stress  Good at delivering and making presentations (Power Point and others) Effective and efficient Leader and people developer Proactive and Adaptive attitude "Can do" attitude.

Special Achievements:

July 2015: Promoted to Senior Team Leader operations. 2013-2014: Received four continuous awards of Star Performer and Lead (Q4 2014 to

Q3 2015) SEPT. 2012: Got promoted from Associate Software Engineer to Senior Programmer in

Accenture. 8th JUNE 2011: First joining in Accenture Services Pvt. Ltd. Pune. 4th JAN 2011: Got selected in Accenture Services Pvt. Ltd. In On Campus recruitment

process. 27th OCT. 2010: Recognizable contribution for NGO “Uday Bharat”. 22nd MAR.2010: Anchor of Annual Fest at Amity University. 22nd MAR.2010: Head Coordinator, of Annual Fest at Amity University. 18th MAR. 2010: I.Q. Championship, conducted by AMS Mind Workzz. JAN. 2007: Played lead role in English Play(“Home To MUMMA”) ,Annual Fest, ST. DBS 26th JAN. 2007: 3rd Place in Volleyball ,house matches, ST. DBS SEPT. 2006: Anchor of Teacher’s Day Function., ST. DBS 26th JAN. 2006: secured 3rd highest marks in Mathematics, AISSE 2005 26th JAN. 2004: 3rd Place in Volleyball ,house matches, ST. DBS

24th MAR.2003: CERT. OF MERIT, securing ‘A’ Grade ,Annual exam, ST.DBS 1st SEPT. 2002: G.K. competition(consolation prize), , Youth Development Society 23rd MAR. 2002: CERT. OF MERIT, securing ‘A’ Grade ,Annual exam, ST.DBS 21st APR. 2001: CERT. OF MERIT, securing 2nd rank, Annual exam, ST.DBS 18TH JAN 2000:CERT. of Special Effort, Volunteer, CANCER AID SOCIETY 5th APR. 1999: CERT. OF MERIT, securing 3rd rank, Annual exam, ST.DBS 8th MAY 1998: CERT. OF MERIT, securing 3rd rank, Annual exam, ST.DBS

Hobbies:

Making Power Point presentations (MS Office), listening and singing songs.

Date: 3’rd June 2016Place: Hyderabad [Snehil Singh]