Snap trackfinalpresentation
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Transcript of Snap trackfinalpresentation
product design
• running snaptrack - Snaps to outside of laces for easy
access
- Single push of button
- # of miles is visible
- Light indicator (green, yellow, red)
• performance snaptrack - Changed to specific shoe (basketball
shoes, tennis shoes, soccer cleats)
- Inside shoe placed under heel
- Contact sports
• Waterproof
• Sleek
• Lightweight
• Snap Lock Technology
• Powered by Lithium Ion Battery
for 1 time use
• Array of color option
• Weight and height aspect
prototyping
• 16 Bit Micro Controller
• Accelerometer vs. Pressure Sensors
• Lithium Ion Battery
• Acrylonitrile Styrene Acrylester and Polycarbonate plastic
• Snap lock technology
Positioning strategy
• Running SnapTrack is FIRST in the market
• Targeting 18-45
- Substantial income
- Injury prone
- Serious runners
• Target athletes/physically active individuals
brand strategy
• Ages 18-45
• Universities
• Large retail shoe stores
• Running Snaptrack
- Di!erent colors
• Performance Snaptrack
• Wide range of consumers
product packaging
running snaptrack
• Small rectangular packaging
• Background graphics of runner
• Concise details
• Transparent
performance snaptrack
• Small rectangular packaging
• Background graphics of various athletes
• Concise details
• Transparent
market testing
• Local running communities
- RUN215
- November Project
• Home grown
- Built from the ground up
- Build each member up
- Strive for best self
• Active members
• Leaders in our target market
• Philly 10k and Philadelphia Marathon