Smis thu sponsored luncheon echo

echoReal-time Web Platform

What Your Website and Mobile Apps Can Learn From Facebook

Kristin Hersant, VP of Marketing@kristinhersant

http://aboutecho.com



Traditional websites are facing critical challenges

Resulting in decreased traffic, time on site,

engagement, relevance & revenues on

static sites.

Users are flocking to real-time/social web sites like

FB and Twitter.

Users now expect and demand

real-time/social experiences as they

browse other websites.

Traditional websites are facing critical challenges

NotificationsSocial Login

Real-time site ticker

Real-time Trending

Real-time news feed

We help businesses to create branded real-time social experiences

that build brand loyalty and drive user behavior.

Echo Platform

Your Partner for the Real-time Web

Echo Business Services

StreamServer Real-time Activities DB

DataServer Real-time Data Bridging

KVSServer Key Value Store in the Cloud

BackplaneServer Real-time App Eventing

Centralized Support One point of contact. Integration support.

Unified Contract & Billing One bulk price. One SLA guarantee

Strategic Guidance Best practices, KPIs, Next Gen Ideas

App Ecosystem

FollowSocial Chatter Polling Badges User Newsfeed Custom Apps

Site TickerSocial Login Comments

Notifier

TrendingForums Lifestreams

3

3

As forum threads mention

content on the site,

conversations become

synced

User comments

flow through the site

ticker

Comments contribute to the real-time

trending calculations

Users can comment on

object life stream items.

Comment moderation

rules/functionality

apply.

Users get notified when they get replies

Comments appear as part of the home page stream. Users can comment inline.

Rewards for commenting. Super powers while commenting

A user’s comments appear in their profile

Echo AppsInteroperate atthe Data level.

This is an example of a user leaving a comment (in the middle) and how it flows into other Echo Enabled Apps.

Marketers want to build sustained engagement with their brand.

Own the customer relationship with portable branded experiences.

Featured Customers

Live Customer Examples

Doubled its user registrations in one year after implementing Echo

Client Return on InvestmentYour partner in the transformation from the Static to the Real-time Web

Increased its use of Comments by 142% after implementing Echo’s real-time platform

Grew monthly unique visitors from zero to 300K in 60 days for a new TV show

Doubled page views within 24 hrs. of launch; integrates social into every live event and TV show

Increased number of comments from 3M to 7+M in one year, doubled page views.

More comments about The Walking Dead on amctv.com than on Twitter after one year.

Increased social engagement by 2X since launch; maintained traffic levels since.

605% increase in social activity for Breaking Bad season premiere; 14% lift in ratings

Thank YouKristin HersantVP of Marketing

[email protected]@kristinhersant


mailto:[email protected]

mailto:[email protected]



Smis thu sponsored luncheon echo

Technology

Transcript of Smis thu sponsored luncheon echo