Fall 2010Advertising Guide

Corsair AdvertisingBox 303

1900 Pico Blvd.Santa Monica, CA 90405

The Santa Monica College

Corsairnewspaper

Advertise your...ProductYou’ve got what our readers need... now you’ve just gotta get it to them! Bring them to you with an enticing ad for your business.

ServiceYou do it so much better... help our readers discover the joy of leaving it up to the pros by placing an ad where they’ll be sure to see it.

EventSale? We LOVE discounts! Happy Hour? We LOVE parties!Protest? We LOVE rallies! Let the Corsair community know what’s goin’ on in the rest of the community.

CauseWhether you’re researching the causes of Acute Adorability in babies, or saving moose from Tickly Antler Syndrome (or, you know, something more urgent), our readers want to know. Tell them all about it in your ad, and let’s all save the world together!

CouponThere’s no better way to see your advertisement at work than by getting written proof that your Corsair appearance brought in customers... and there’s no better way to get a Corsair reader into your business than by offering a discount! Okay, you could try appealing to their principles, too, but seriously, coupons rock.

Production ScheduleIssue 1 Ad Deadline: 9/03 Publication: 9/08Issue 2 Ad Deadline: 9/10 Publication: 9/15Issue 3 Ad Deadline: 9/17 Publication: 9/22Issue 4 Ad Deadline: 9/24 Publication: 9/29Issue 5 Ad Deadline: 10/01 Publication: 10/06Issue 6 Ad Deadline: 10/08 Publication: 10/13Issue 7 Ad Deadline: 10/15 Publication: 10/20Issue 8 Ad Deadline: 10/22 Publication: 10/27Issue 9 Ad Deadline: 10/29 Publication: 11/03Issue 10 Ad Deadline: 11/05 Publication: 11/10Issue 11 Ad Deadline: 11/12 Publication: 11/17Issue 12 Ad Deadline: 11/19 Publication: 11/24Issue 13 Ad Deadline: 11/26 Publication: 12/01Issue 14 Ad Deadline: 12/03 Publication: 12/08 Friday: Articles, Photos, and Ads due Tuesday: Production Wednesday: Distribution, next week’s Insertion Orders due

The CorsairSanta Monica College is the premier community college in Southern California with a student population of over 30,000.

The Corsair newspaper was established in 1929. Since then, it has expanded to a weekly press run of 4,000 copies, which are distributed (and then re-distributed) to an estimated 10,000 students, alumni, faculty, staff, and community members.

Additionally, the paper’s online presence at TheCorsairOnline.com is gaining momentum with a loyal and growing fanbase, averaging 3,000 page views per week. New features, including an interactive version of the most recent print publication and a weekly newsletter to our site subscribers, create multiple venues for reaching our unique audience.

Print AdvertisingFull Page: 10.37 in w x 17 in hSingle Insertion: $990 Four or More: $890 ea ($3560 & up)Half Semester (7): $790 ea ($5530)Full Semester (14): $695 ea ($9730)Full Year (28): $595 ea ($16660)

Half-Page:10.37 in w x 8.5 in h5.185 in w x 17 in h

Single Insertion: $660 Four or More: $595 ea ($2380 & up)Half Semester (7): $530 ea ($3710)Full Semester (14): $460 ea ($6440)Full Year (28): $395 ea ($11060)

Quarter-Page:

10.37 in w x 4.25 in h5.185 in w x 8.5 in h2.593 in w x 17 in h

Single Insertion: $330 Four or More: $300 ea ($1200 & up)Half Semester (7): $265 ea ($1855)Full Semester (14): $230 ea ($3220)Full Year (28): $200 ea ($5600)

Eighth-Page:

10.37 in w x 2.125 in h5.185 in w x 4.25 in h 2.593 in w x 8.5 in h

Single Insertion: $220 Four or More: $200 ea ($800 & up)Half Semester (7): $175 ea ($1225)Full Semester (14): $155 ea ($2170)Full Year (28): $130 ea ($3640)

Ad Copy: PDF, JPEG, TIFFCMYK or Grayscale colorspace Print resolution of 300 dpi or higher

Add $300 per insertion for printing color advertisements. Discounts do not apply to color fee.

If you have any questions, please contact our Advertising Manager, Teresa Raschilla, at corsair.admanager@gmail.com,or (310) 621-6778. We are excited to promote your business to our readers, and are happy to help you!

Online Advertising

Ad:

Rectangle 300 px w x 250 px hBanner 486 px w x 60 px hSkyscraper 160 px w x 600 px h

Static: $7 CPM† Dynamic: $10 CPM†

† CPM: Cost Per Mille (1,000 impressions)

SponsorShip: 200 px w x 100 px hOne Week: $100 ea Half Semester (7 wks): $90 ea ($630)Full Semester (14 wks): $80 ea ($1120)Full Year (28 wks): $70 ea ($1960)

Logo is incorporated into the masthead for all pages in the sponsored section, and a text link is provided in the right column.

Digi-Print Packages:Add online advertising to any print package for 50% off the CPM, or 25% off Sponsorship.

Ad Creative: Static: JPEG, GIF, PNGDynamic: SWF (Flash) or HTML RGB colorspace Screen resolution of 72 ppi Less than 50 kb in size

Click Through:Please include the URL to which the advertisement link should point. If you do not have a website, landing pages can be created and hosted by The Corsair; call or email for rates and details.

Classes and campus clubs receive a 50% discount. Non-profit organizations receive a 25% discount.

All ads must be pre-paid via check made out to The Corsairno later than one week prior to publication

Classified ads are handled via the Daily Bruin. www.dailybruin.com/advertise/classifieds

(310) 825-2221

If you have any questions, please contact our Advertising Manager, Teresa Raschilla, at corsair.admanager@gmail.com,or (310) 621-6778. We are excited to promote your business to our readers, and are happy to help you!

Submission GuidelinesInsertion Order and check payment are due on Wednesday for the following week’s publication.

Ad copy and camera-ready artwork must be submitted for consideration no later than noon on the Friday before production, five days before the publication date. Please send Insertion Order prior to supplying ad copy.

Ads may be submitted by email or on CD. Please mail to: Corsair Advertising, Box 303, 1900 Pico Blvd, Santa Monica, CA 90405

All ads are subject to approval of the Advertising Manager and the Corsair staff. An ad is not considered accepted by The Corsair until it is published.

Before submitting, check the following:

• Convert text to outlines or objects to preserve fonts• Ensure size, orientation, and resolution are correct• Ensure all graphic elements are PDF compatible

(no error message when you create PDF)

The Corsair is not responsible for errors when a proof has been approved by the advertiser, or camera-ready copy has been supplied by the advertiser. Liability is limited to a full refund of the paid cost of the advertising.

Advertisers wishing to cancel an ad must do so by noon on the Friday before production. If an ad has not been cancelled and new ad copy has not been received before the deadline, the most recent ad copy will be used.

Placement and page position are not guaranteed.

All advertising which does not otherwise contain identification must include a line identifying the advertiser.

All political ads (including from campus organizations) must be labeled as such, must identify sponsor and must carry information required by law or regulation.

Required text and legal disclaimers must be size 10+ font.