SMARTDEVICELINK

CONNECTIVITY FROM THE

CAR’S POINT OF VIEW

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Continuing to open highways

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Developing for the car

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~68 ~68 ~68 ~68 mmmmillion illion illion illion vehicles sold vehicles sold vehicles sold vehicles sold globally in 2013globally in 2013globally in 2013globally in 2013

Developing for the car

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~68 ~68 ~68 ~68 mmmmillion illion illion illion vehicles sold vehicles sold vehicles sold vehicles sold globally in 2013globally in 2013globally in 2013globally in 2013

~978 ~978 ~978 ~978 mmmmillion illion illion illion smartphones sold smartphones sold smartphones sold smartphones sold globally in 2013globally in 2013globally in 2013globally in 2013

Developers want volume, so they should build for the phone platform

Developing for the car

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The problem compounds when recognizing that The problem compounds when recognizing that The problem compounds when recognizing that The problem compounds when recognizing that global vehicle sales do not global vehicle sales do not global vehicle sales do not global vehicle sales do not all share the same all share the same all share the same all share the same solutionsolutionsolutionsolution and have a wideand have a wideand have a wideand have a wide----variety of invariety of invariety of invariety of in----vehicle vehicle vehicle vehicle technology solutions.technology solutions.technology solutions.technology solutions.

68

Million

• Is an openIs an openIs an openIs an open----source version of software for insource version of software for insource version of software for insource version of software for in----vehicle vehicle vehicle vehicle headunitsheadunitsheadunitsheadunits and mobile phone and mobile phone and mobile phone and mobile phone SDKs which allows automakers, their suppliers, and app developers to connect SDKs which allows automakers, their suppliers, and app developers to connect SDKs which allows automakers, their suppliers, and app developers to connect SDKs which allows automakers, their suppliers, and app developers to connect enabled applications to inenabled applications to inenabled applications to inenabled applications to in----vehicle head unitsvehicle head unitsvehicle head unitsvehicle head units

– Head unit software that can be deployed to Linux, QNX and other popular embedded operating systems

– Can leverage different HMI technologies to meet (HTML5, QT, etc.)

– Software SDKs for application developers on Android and iPhone devices.

What is SmartDeviceLink?

•Leverage the immense volume of smartphones globally

•Use the apps already on a customer’s smartphone – no need for new app stores

•Extend the phone ecosystems instead of building specifically for vehicle head units

Principles to developing SmartDeviceLink

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• Offers a number of strategic advantages for OEM’s and Tier 1’sOffers a number of strategic advantages for OEM’s and Tier 1’sOffers a number of strategic advantages for OEM’s and Tier 1’sOffers a number of strategic advantages for OEM’s and Tier 1’s

– Allows OE’s to control HMI branding and customer experience

– Individualized and personalized control of vehicle data

– Provides greater flexibility for the development of branded applications

– Includes a broad and global ecosystem

What is SmartDeviceLink?

SmartDeviceLink is an auto industry driven standard, not phone or phone OS specific

What is SmartDeviceLink?

Write to the display

Get Vehicle Data

Use buttons in the vehicle

Text-to-speech engine

Voice commands

• SmartDeviceLink is a standard and reusable set of Application Programming Interfaces

(APIs) that allow apps on mobile phones to use in-vehicle resources such as the display,

buttons, and the voice engine to create the appearance of a fully integrated app on the

head unit.

• AppLink is a Ford’s version of SmartDeviceLink technology

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SmartDeviceLink is designed to allow apps to look, feel and act like a part of the in-vehicle system.

▪ Device and car connect via Bluetooth or USB

▪ Application will make requests to the vehicle and the vehicle responds (Remote

Procedure Calls.) Application appears to be running inside the vehicle, but all business

logic is contained on mobile device.

▪ User interacts with their vehicle and vehicle notifies application of any system or user

events

▪ Application reacts by sending requests to modify application behavior or appearance in

the vehicle.

SmartDeviceLink Step-by-Step Concept

SMARTDEVICELINK

DEMONSTRATION

KEVIN BURDETTE

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Ford’s Connectivity

Strategy

Built In Brought In Beamed In

SYNC Features and Functionality

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AppLink allows driver’s to keep their hands on the wheel and their eyes

on the road by locking the screen of a mobile device and transferring

controls to the vehicle interface (HMI).

Drivers perform the app commands that they already know by using

Dash Mounted Buttons, Knobs, Touch Screens, Steering Wheel

Buttons…and of course, Voice Command

AppLink

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Ford’s AppLink Ecosystem

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News

Productivity

Communication Music

Entertainment

Phone and

connect safely

Navigate with ease

Enjoy my music & my essential

information

Be a better driver. Be safe.

Food and Dining

Innovations

?? ?

Vehicle

Crew

Chief

Travel/Wayfinding

•Leverage the immense volume of smartphones globally

•Use the apps already on a customer’s smartphone – no need for a new app store

•Extend the phone ecosystems instead of building specifically for vehicle head units

The same principles apply to AppLink

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Ford will continue to support Ford will continue to support Ford will continue to support Ford will continue to support SmartDeviceLinkSmartDeviceLinkSmartDeviceLinkSmartDeviceLink in future Ford in future Ford in future Ford in future Ford head units and work with our app partners globally to adopt head units and work with our app partners globally to adopt head units and work with our app partners globally to adopt head units and work with our app partners globally to adopt

SmartDeviceLinkSmartDeviceLinkSmartDeviceLinkSmartDeviceLink for their apps.for their apps.for their apps.for their apps.

Ford will collaborate with automotive manufacturers and Ford will collaborate with automotive manufacturers and Ford will collaborate with automotive manufacturers and Ford will collaborate with automotive manufacturers and suppliers looking to adopt suppliers looking to adopt suppliers looking to adopt suppliers looking to adopt SmartDeviceLinkSmartDeviceLinkSmartDeviceLinkSmartDeviceLink....

Ford’s Commitment to SmartDeviceLink

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=

Xiaoling Shao – Ford China & William Lai – Pateo China

SmartDeviceLink Partners

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Pateo becomes the first Chinese partner to publicly demonstrate SmartDeviceLink integration in their user interface

QUESTIONS?