Smart Tourism Ecosystem=Eco-paradise?!

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Transcript of Smart Tourism Ecosystem=Eco-paradise?!

  • 1. Smart Tourism Ecosystem=Ecoparadise?!Yulan Y. Yuan Assistant Professor Travel Management Jinwen University of Science and Technology, Taiwan Conjunction Professor Anhui Normal University Center for Tourism Communication Studies, China

2. TAIWAN 3. Internet Penetration Rate 85% 4. Over 60 Percent of people have mobile phone 5. Smart Life: Smartphone + Cloud Near Field Communication Mobile Room Extension service to provide one stop serviceSource: Les Suites Taipei Its a door key It is also a bus pass: No coin is needed. Visitor-to-Hotel phone: Emergency help and free for charge Convenience store pre-paid card 6. Massive Application of QR code All publications of Tourism Bureau of Tainan City are with QR codes, offering an easier access to its official website. 7. Creativity in QR code Tourism Bureau of Tainan City integrates the features of the city in the design of QR code, from historical sites to natural resources, showing tourists different aspects of Tainan.Tainan Confucious TempleAnping Castle (Old Fort Zeelandia)Guanzihling Hot Spring (One of the only three mud springs in the world)Black-faced spoonbill 8. i Tour TainanApp for Mobile Devices i Tour Tainan was designed according to users most-frequent demands while traveling, including food, housing, traffic and amusement. 9. i Tour Tainan App Over 2300 POI (Points of Interest) database GPS location and Google map/Google Street View AR (Augmented Reality) Technology Trip/Route planning Tool Connection to Facebook check-in service 10. Google Analytics in website Tourism Bureau of Tainan City is the first government unit in Taiwan to apply Google Analytics to the official website. 11. Dont have enough time?! Cameras Taiwan allows travelers to watch cameras from Taiwan. 12. CHINA 13. Internet Penetration Rate below 40 % 14. Over 34 Percent of people have mobile phone 15. Two Types of China Tourists FIT/Business Organized Business trip Over 95% Academic scholars 16. Population16b2.4m 17. We are making money 18. Travel OperatorsLess than 200More than 400 19. We are Not making money 20. A Dragon line Business Model TouristChina Travel operatorsHotelCredit Card CompanyTaiwan Agents 21. Displacement Effect 22. Principles of Ecosystem Free Equal chance The survive the fittest 23. Two Types of China Tourists FIT/Business Organized Limited budget 24. Edu-Tertainment 25. Number of MI Users on both sides of Straight