Smart Search Conversion Improvement Services
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Maximize Search Marketing ROI Landing Pages, Microsites and Conversion Improvement Services October 2008
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Overview of our conversion improvement services designed to improve the conversion rate of your website and improve ROI
Transcript of Smart Search Conversion Improvement Services
Maximize Search Marketing ROILanding Pages, Microsites and Conversion
Improvement Services
October 2008
10/2/2008 © 2008, SmartSearch Marketing, All Rights Reserved 2
Search Lifecycle Management™
Getting prospects to your website is only half the battle.SmartSearch provides a full suite of post-click solutions to maximize ROI.
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Landing Pages & Micro-Sites
o Landing pages (or microsites) are designed and developed by SmartSearch.
o These pages are specifically created to persuade visitors to take desired actions and improve conversion.
o Pages are integrated into a client’s website... or can function as a stand-alone, separately hosted lead generation/sales environment.
A rapid, iterative, ongoing testing and improvement process enables
dramatic improvements in conversion rates and marketing ROI.
10/2/2008 © 2008, SmartSearch Marketing, All Rights Reserved 4
Example: Embedded Registration Forms
Implement simple,
embedded registration
forms
Display examples of downloadable assets
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Example: Offer Choices
Use “Trigger Statements” to entice action
Offer multiple resource choices
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Example: Present Simple Action Steps
Present simple action steps and options
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Example: Test Registration Forms
Test registration form fields
Offer multiple contact options
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Landing Page Elements We Test
o Overall look and feel
o Page layout
o Photos, images and graphics
o Headlines
o Core messages
o Benefit statements
o Action “triggers”
o Process steps and options
o Downloadable assets
o Registration forms, fields and field descriptions
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Example: A/B Test
Landing Page A
Landing Page B
(Registration form on internal page)
(Registration form on landing page)
Visitors Registrations Conv Rate
386 21 5.44%
Visitors Registrations Conv Rate
411 7 2.19%
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# Leads
Cost/Lead
5.8%conv rate
10.6%conv rate
12.2%conv rate
Rapid Testing Does Improve ROI
Hosting/Conversion Advantages
o SmartSearch is responsible for microsite performance.o SmartSearch handles all design, development and programming.o SmartSearch is responsible for conversion tracking and microsite
results reporting.o SmartSearch handles all elements of online registration forms
and lead database integration.o SmartSearch reports/analyzes microsite usage and engages in
monthly testing to improve conversion rate and marketing ROI.
1-866-644-3134 © 2008, SmartSearch Marketing, All Rights Reserved 11
10/2/2008 © 2008, SmartSearch Marketing, All Rights Reserved 12
Patricia [email protected]
Phone) 1-866-644-3134 x702Fax) 303-449-3932
http://SmartSearchMarketing.com
