Smart Licensing: Simplifying Software at...

Smart Licensing: Simplifying Software at Cisco BRKARC-2010

Ben Strickland Manager of Product Management and Engineering Development Licensing Office James Ng Technical Marketing Engineer Development Licensing Office

© 2013 Cisco and/or its affiliates. All rights reserved. BRKARC2010 Cisco Public

 We Hear You

  Smart Licensing Overview

 How It Works (Product & Portal)

 Roadmap

 Wrap Up

Key Discussion Topics


  Uncertain about products you own, licenses you have and how to renew them   Lacking one reference install base location   Multiple tools and disparate locations for support or change to licenses

  Cumbersome registration process   PAK management complex

  Too many SKUs   UCSS and ESW confusion   Multiple licensing technologies/methodologies

  Problematic for acquired customers’ integration   Injects Service Request (SR) volumes to our support teams

  Paying for more features than you want

License Management and Install-base Data

PAK Registration

Product Complexity

Acquisitions

Cost

We Are Listening… Top 5 Customer Licensing Issues

Fix the M

echanics Fix the

Process


How is the software market changing?

What Organizations want: •  Align revenue and expenses •  Purchase according to consumption needs •  Informed deployment decisions:

•  Agility to adapt to dynamic market •  Simple to implement, reduced time to value •  Scale up or down with ease

What Organizations have: •  Hardware focus – expensive one time purchase

locked to the device •  Customer bears the financial risk •  IT driven •  Infrastructure that is slow to change

Fixing the Root Causes


Let’s Start with the Core Issues…

All Must be Eliminated

Confusing Purchasing

Models

PAKs

Individual License

Files

Replaced with

Trust

Visibility

Simplicity


•  Licenses that have pre-requisites on other licenses are explicitly not allowed

•  Cisco, by principle, does not shut down a customer's network or software for licensing violations

•  No Artificial Currencies

•  Enforcement and Sales Models must match

•  The total number of licenses, per product, that a customer can choose from must be less than 10

•  All products that are released after November 2014 should go out with only Smart Licensing

Licensing Standards Included as part of Cisco Development Best Practices

In Conjunction with Smart Licensing, a simplification exercise is underway across Cisco Product Teams to create ‘easier to understand’ l icense bundling models.

Fixing the Licensing Standards

Introducing Smart Licensing


Purchasing   Flexibility to upgrade,

modify, or renew   Allocate software

resources   Enable efficiencies in

your software utilization

Cisco Confidential 10

Strategic Planning

Reporting Management

Purchasing

Simplifying the Software Lifecycle

Management  Single, consistent experience for all products

 Automatically track activations against entitlements

 Create license pools and manage your entire software portfolio

Reporting   Single portal (What have you

purchased?, What have you used?)

  Simple management of software usage

  Customer, partner, and Cisco all know what software has been purchased and consumed


Software Consumption Models

Own Upfront Perpetual

Upgrade & Support Over Time

Subscribe Prepaid Term or SaaS

Utility Pay as You Go “SaaS and

PaaS”

Cisco Smart Software Licensing Foundation of Software Offers


First… Data Association Enterprise Account

Licenses Purchased

CCO Users or Authorization Token

Devices Registered

CCO Users: Role Based Access Control


Managing Pools of Licenses within an Enterprise

•  The Enterprise Account contains all record of the customer’s CCO User IDs, Licenses, Devices

•  Customers can create Virtual Accounts to represent organizational departments.

•  Self-serve balancing of licenses in pools through the Smart Software Manager as needed. (Without contacting Cisco TAC!)

•  Easily distribute licenses at the product, business unit or company level.

Dept B Physics

Dept A Chemistry

Enterprise Account

CCO User ID

Device

Licenses

Move licenses and devices between accounts as needed

Virtual Accounts “Pools”

Virtual Accounts


The Use of a License is an Explicit Request D

evic

e 1

Dev

ice

2 D

evic

e 3

#(Conf) License Level Advanced-Security

#(Conf) License Level Advanced-Data

#(Conf) License level Advanced-Security

Usage Device 1

Device 3

2 ‘Advanced Security’ Licenses

Can be applied to any endpoint you desire

Licenses are NOT Bound to a specific Device   Simply Activate the correct Functionality in the correct place


Transfers and RMA’s are now Easy D

evic

e 1

Dev

ice

2 D

evic

e 3

#(Config) License Level Advanced-Security

#(Config) License Level Advanced-Data

#(Config) no License level Advanced-Security

- or simply remove/unconfigure device -

Usage Device 1

Device 2

2 ‘Advanced Security’ Licenses

Licenses can be moved between product instances without a 'license transfer’   Simply Remove where its not needed and Configure where its needed

#(Config) License level Advanced-Security


Smart Software Licensing

Router

Switch

Firewall

Unified Communications

Router

Switch

Firewall

Video

Unified Communications

Collectors

*License Pooling is handled through the Software Workspace

Dis

trib

uted

D

eplo

ymen

t C

entr

al D

eplo

ymen

t

Cisco Commerce Workspace

SWIFT

Smart Software

Portal

1. Customer Places Order

2. Uses Software

3. Manages Licenses

Usage

Portal Annuity Platform

Distribution

Entitlement Software

Manage Cisco Licenses Warning and Notifications -25 Insufficient licenses – 25 needed to return to compliance

License Quantity In Use Surplus / Shortage

1900-Data 300 325 -25

1900-IPBase 500 425 +75

Track and Transfer Devices

ISR1921 Chemistry A Transfer

ISR1921 Chemistry B Remove

Putting it all Together…

100s and 50s Instead of 1, 2

The Details…. Data Exchange


Reporting Usage

HTTPs

On Prem Collector/Proxy

-or-

Information Collected Required? Trusted Unique Identifier (SUDI/SUVI/ID) Yes

Licenses Consumed Yes Organization Identifier Yes Hostname No

AAA ID of User Making Change No

Feature Tags No

Other Smart Call Home Information No

Cloud Licensing Manager

Cisco Checks: •  Licenses •  Device IDs •  Business Rules Then Authorizes Use

Smart Licensing Utilizes Cisco ‘Smart Call Home’ as its Transport Mechanism

Key Principles of Software Usage Data Transfer 1.  Protect the User’s Privacy! 2.  Cisco is always transparent about what information

is transferred 3.  The Customer has rights to inspect the data 4.  The Customer must obtain a benefit from the data


Options Visual

1

Direct Cloud Access Cisco Product sends usage information directly over the internet. No additional Components needed

2 Direct Cloud Access through an Off the Shelf HTTPs Proxy Cisco Products send usage information over the internet via a Proxy Server. Any off-the-shelf Proxy will work.

3 Mediated Access through a Smart Call Home Transport Gateway Cisco Products send usage information to a local Mediator such as the Smart Call Home Transport Gateway (Free VM Download), which automatically completes the transaction with the backend.

4 Mediated Access through a On-Prem Collector – Disconnected Cisco Products send usage information to a local disconnected collector, which acts as a local license authority. Once a month, an exchange of human readable information will be performed to keep the databases in sync.

Cisco Product

Your Cisco Software Usage

Cisco.com

HTTPs

Sim

ple

Sec

ure

Sec

urity

Pol

icy

Eas

e of

use

Cisco Product


Cisco.com HTTPs Transport Gateway

Cisco Product


Cisco.com HTTPs Proxy

Cisco Product

Cisco.com HTTPs Smart Services Collector

File Transfer


Balancing Simplicity with Security ‘S

tage and Forget’ Available

The Details…. Proper Care and Feeding of Software Licenses


Introducing Cisco Smart Software Manager Enterprise Account

Track licenses Transfer Licenses

Virtual Accounts

Customers self-manage Cisco licenses, based on consumption needs, in one Portal.

Track issues

•  View entire customer license and product inventories •  Understand license and product landscape •  Receive timely issue messaging •  Easily troubleshoot product and license inventories

Navigation pane

Work pane

Each Work pane will have additional tabs for its specific activities


Click-to-Accept Smart Software Manager Agreement

Smart License Agreement

Acceptance of the Smart License Agreement is required to use Smart Software Manager.

1.  Click the View/Accept Agreement button to display the agreement

2.  Read the agreement, agree to the terms and click Accept

1

2


Email Notification Settings

Email Notification preferences

Set your email notification preferences. You can choose to receive a daily email summary containing all of the events you select.

1.  Click the Email Notifications button

2.  Select the checkbox next to each Event you want a notification for

3.  Click Save button

1 2

3

Customer Name


Default Virtual Account

Verify Licenses in the default Virtual Account

Verify that the Licenses you have requested are in the default account.

1.  Click the Default Virtual Account button

2.  Select the Licenses tab

3.  Verify the correct licenses and quantities are available for use

2

3

Customer Name 1


Additional Information about a license

1

2

License Details

Additional license information is available if you click the License hyperlink.

1.  Select the hyperlink of License type you want to investigate

2.  Review Virtual Account Usage, License Expiration and other License related events and history

Customer Name


Check Event Log

Check the Event Log

Confirm the license transfer by checking the Event Log for the originating or destination Virtual Account. The Event Log tab displays information about all of the events in a virtual account. From the Event Log tab, you can:

•  View a detailed list of all events

•  Filter the events

•  View detailed information about a specific license or product instance mentioned in the event

•  Export the table to a .csv file

Customer Name


Major Alerts

Major Alerts

The alert bar provides an overall summary of the alerts in the virtual account.

1.  Select the Virtual Account that contains the Major Alert you want to investigate

2.  Select the alert tab in the top left of the Work pane

3.  Take action on the alert

Major alerts must be acted upon in a limited amount of time.

Corresponding hyperlink allows you to take action from directly within the Alert

1

2 3

Customer Name


Transfer Licenses to new Virtual Account

Transfer Licenses to the new Virtual Account

1.  Select the Virtual Account that holds the Licenses you want to transfer

2.  Navigate to the Licenses tab

3.  Click the Transfer hyperlink of the license type you want to transfer

4.  In the resulting pop-up box, select the Transfer options and enter a quantity

5.  Click OK to submit the transfer

…or click Preview to confirm details of the transfer before submitting (see next slide).

3

4

5

2

Customer Name 1


Minor Alerts

Minor Alerts

The alert bar provides an overall summary of the alerts in the virtual account.

1.  Select the Virtual Account that contains the Minor Alert you want to investigate

2.  Select the alert tab in the top left of the Work pane

3.  Take action on the alert

Minor alerts are promoted to major alerts if not acted upon before the time limit is reached.

Corresponding hyperlinks allow you to take action from directly within the Alert

2 3 1

Customer Name


Configuring the device Step 1 – Create a Token

Create a token

A token is used to register and activate a device and assign the device to the Virtual Account

1.  Click an existing Virtual Account in the Navigation pane

2.  From the General tab, click New Token

3.  Enter a description of the token In the Create Registration Token dialog box, and click Create Token button

1

2

3

Customer Name


Configuring the device Step 2 – Copy the token

1

Copy a token

A token is valid for 30 days.

1.  Select the Copy hyperlink for the newly created token

You can also Download the token to a text file or Revoke the token from the Action field.

Customer Name


Configuring the device Step 3 – Enter the configuration commands

 Open a terminal window for the device and paste in the Smart Software Licensing configuration commands

Smart Licensing configuration commands: license smart enable - Enable Smart Licensing

license smart register idtoken NzkxOGQzZDEtY2E3NS00MzJhLWE1NmEtMDhjMmVjM2YyYWU4LTEzODI4OTYw%0AOTcwMTh8WmtXWnh2TXkwUUp6RTdsZStTNlI5SUV6Y3loYXo5R3RqbE1pYnpM%0AMVI2TT0%3D%0A – Copy the Organization Token; This is the same for every product and every installation

license boot level premium – Enable the Appropriate License


Show License All Router#sho lic all!!Cisco Smart Licensing Agent, Version 1.0.0_development!Product Instance: PID:CSR1000V,SN:99TLI1I3U6O!Smart Licensing Enabled: Yes!Assigned License Pool: Default Pool!Features: Not yet implemented!Entitlement Handle: 17! Tag: REG_25, Version: 1.0, Enforce Mode: IN COMPLIANCE! Requested Time: Mon Jun 17 12:51:16.546, Requested Count: 1! Vendor String: !Smart Licensing State: authorized (4)!Licensing Certificates:! ID Cert: Date Issue: Not yet implemented, Date Expired: Not yet implemented! Signing Cert: Date Issue: Not yet implemented, Date Expired: Not yet implemented!Upcoming Scheduled Jobs:! Certificate Renewal: Not Available! Authorization Renewal: Thu Jan 01 00:00:00.000! Authorization Expiration: Thu Jan 01 00:00:00.000! Daily Job: Sat Jan 17 21:43:37.575!

Product Unique Identifier

Current End Point Status

Licenses in Use and their status


Configuring a device Step 4 - Verify the device is connected

Verify the device is connected

After configuring the device, check to see if it displays in Cisco Smart Software Manager

1.  Select the Virtual Account where the product instance is located

2.  Select the Product Instances tab

Locate the Product Instance in the list. Use the Filter feature if you need to narrow the list.

1 2

Click the Name hyperlink to display additional Product Instance details. See next slide.

Customer Name

Smart Licensing Demo (15 min)

Smart Software Licensing Roadmap


Early Adopter October 2013

DEVELOP

Controlled Availability May 2014 REFINE

General Availability November 2014

SCALE

Install Base Data

  Ability to view PAK-registered software license data

  Ability to view both PAK-registered and non-registered Software data

  Ability to view Software and Service data

License Management

  No more PAKs   Licenses no longer

node-locked   Basic pooling capabilities

  Option to leverage Smart Call Home Transport Gateway

  Role-based views and access

  Option for fully disconnected collector

  All software transactions managed through single portal interface

Product Complexity

  New standardized Licensing Pilots

  Standardized offers align with consumption models

  Ability to license Cisco products consistently across product families

Cost   Ability to purchase Term and

Content   Pilot Utility

  Delayering software from hardware

  Ability to purchase all standardized consumption models

Evolution of the Customer and Partner Experience

Conclusions


Smart Software Licensing Transformation Smart Software Licensing is not just a new licensing tool. It transforms how you think about license management.

Automatic

Add users and licenses As needed. Billed accordingly.

Licenses self-register. Device is ready to use.

Manually register each device. Unlock with license key.

Licenses specific to one device. Non-transferrable between devices.

Licenses moved between devices and users as needed.

You cannot use more than you paid for initially.

Only one business model. Flexible business models that translate to consumption needs.

PAK Register

Device Specific Enterprise specific

Locked

Perpetual Market Driven

Unlocked

Visual – Notion of left to right Need an arrow


And Now for Your Questions….

Cisco will provide reporting capabilities for these products but no licensing enforcement is expected.

How does the current licensing approach work with new products when they are enabled with the new licensing model?

When will we see improvements in the licensing experience? Will there be an impact to pricing?

The new model is an customer option. If you choose not to use it then current licensing will continue to work the same way it does today.

Some of our software isn’t licensed. In the future will Cisco add licenses to those products?

Customers should begin to see major improvements by the end of 2014. Pricing is not expected to change due to licensing changes.

Do I have to buy the new product to obtain licensing relief or is there a migration plan?

A migration plan is being developed for products with a long life. Products nearing end of life (2-3 years) will not be part of the migration plan.

Q & A


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