Simplifying the challenges of sync licensing in the ... · Microsoft PowerPoint - Presentation16...
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Simplifying the challenges of sync licensing in the digital age - Ed Averdieck, CEO and Co-founder of CueSongs 23 May 2012 iabuk.net/contact
Transcript of Simplifying the challenges of sync licensing in the ... · Microsoft PowerPoint - Presentation16...
Simplifying the challenges of sync
licensing in the digital age - Ed
Averdieck, CEO and Co-founder of
CueSongs
23 May 2012iabuk.net/contact
Sound Investment II Presentation 23.05.12
Simplifying The Challenges
of Sync Licensing in the
Digital Age
Ed Averdieck – Co founder
& CEO CueSongs
Assumption 1: Froms ads to content
The evolution of video formats
Assumption 2: The future of content...is more for
less
Assumption 3: Engagement is still proportional to
content qualityC
on
ten
t Q
ua
lity
Engagement
“Lick the lollypop of mediocrity and you’ll suck for
ever”
Brian Wilson
Licensing music can be a real hassle!
Familiar moans
“Figures quoted sometimes seemexcessive and just arbitrary”
“The publishers are not geared to smaller users – they don’t have the
resources to deal with them”
“I don’t know who to speak to - they don’t know me – and I feel they must get
millions of requests!
“A positive outcome uncertain – is it worth being legal?”
Why CueSongs?
“The old world of music licensing is
still the exclusive province of the
few. It is too expensive for most,
rarely available online and can be
painfully slow and complicated.”
Peter Gabriel
Assumption 4: Clients would pay more to license
iconic music if it was easier to do
Vo
lum
e o
f ca
mp
aig
ns
Production Budget for Music
Assumption 4: Clients would pay more to license
iconic music if it was easier to do
Vo
lum
e o
f ca
mp
aig
ns
Production Budget for Music
Existing model for sync licensing
“Business Class” “Economy”
“Business Class”
Film, Broadcast, Traditional Adds
budgets between £10k and £1million
“Economy”
Music Libraries
Anonymous artists
Mostly less than £200 per transaction
Space for “Premium Economy”?
“Premium
Economy”
“Premium Economy”
Pre-cleared known repertoire from
known artists for online usage.
Between £100 - £5k per
transaction
The Industry needs new solutions
for a new landscape
• A “one stop shop” service
• Immersive Music Search and licensing system
• “Technology when you want it, people when you don’t”
