U.S. Hardware and Software Companies Should Prepare to Capitalize on the Smart Grid in the U.S. and International Markets | LEARN MORE BELOW

December 2009

A Global Perspective on Emerging Markets Going Green Insights | www.zpryme.com |1.888.ZPRYME.1 SNAPSHOT

The major opportunities presented by the development of the smart grid are not just for utilities, power marketers, energy producers,

investors and venture capitalists. In 2014, 89.0 percent or $152.3 billion of the global smart grid market is projected to be comprised

of devices, hardware, software, and communications equipment. These products will form the infrastructure and critical communication

systems which will build, link, monitor, manage and secure the smart grid. Of course not every hardware or software company will have

the resources, technology or engineering expertise to compete in this market, but those with the resources and a flexible knowledge base

should at the very least explore new product opportunities within the emerging smart grid market.

Data: SBI Reports

$2.2

$3.4

$4.7

$11.1

$4.8

$6.4

$9.9

$21.8

$0 $5 $10 $15 $20 $25

Smart Metering Hardware and

Software (16.9%)

Smart Grid Integrated Communications (13.5%)

IT Hardware and Software (16.1%)

Smart Sensors and Devices (14.5%)

Projected U.S. Smart Grid Market by Technology, 2009 and 2014in U.S. billions | (compound annual growth rate in parentheses)

2014

2009

$6.4

$10.0

$15.2

$37.6

$19.0

$27.4

$39.4

$85.5

$0 $20 $40 $60 $80 $100

Smart Metering Hardware and

Software (24.3%)

Smart Grid Integrated Communications (22.3%)

IT Hardware and Software (21.0%)

Smart Sensors and Devices (17.9%)

Projected Global Smart Grid Market by Technology, 2009 and 2014in U.S. billions | (compound annual growth rate in parentheses)

2014

2009

$21.4

$25.7

$30.0

$34.3

$38.6

$42.8

$0

$10

$20

$30

$40

$50

2009 2010 2011 2012 2013 2014

Projected U.S. Smart Grid Market Size, 2009 - 2014in U.S. billions | compound annual growth rate = 14.9%

$69.3

$89.7

$110.1

$130.5

$151.0

$171.4

$0

$30

$60

$90

$120

$150

$180

2009 2010 2011 2012 2013 2014

Projected Global Smart Grid Market Size, 2009 - 2014in U.S. billions | compound annual growth rate = 19.9%

89.0% of market in

2014 ($152.3 billion)

Zpryme delivers relevant, actionable insight and consultation specific to each client’s individual needs, helping organizations solve immediate business problems and achieve long-term success.

Market Research & Consulting Has Evolved…

Services: Advisory, Business Plans, Buzz Research, Consumer Insights, Market Research Practices: Branding Solutions, Generational Insights, Going Green, Multicultural Insights, Mobile Insights, Social Media Insights Contact: +1 888.ZPRYME.1 | info@zpryme.com | www.zpryme.com

Copyright © 2009 Zpryme Research & Consulting, LLC All rights reserved