how to create

with

Smart collaborations

@desikaratzias

Partnerships &

Packaging

ARE WE ALL CONNECTED?Social Collaboration

visitgeelongbellarine

GeelongBella

visitgeelongbellarine

WE ARE family!Hashtag Collaboration

#TasteGeelongBellarine

#TESUMMIT2017

#VisitGeelongBellarine

Have you created a package to

sell your product?

Tell me

ARE you happy with the results?

Tell me

If not, what has stopped you?

Tell me

You are In the right place

You already sell packages, you want

to further explore creating and selling

packages or you want to adapt more

partnerships in your marketing mix?

But the reality is…

four real Packaging excuses

I DON’T HAVE TIME

FEAR WILL NOT SELL

DON’T KNOW WHERESTART

I DON’T WANT TO DISCOUNT MY EXPERIENCE

WHAT ABOUT YOU?

Establishing gaps?

WHAT DO I DO?E

WHAT DO I NOT DO?E

WHAT CAN I DO?

I became obsessed with creating

new packages during my time at

Global Ballooning Australia.

We grew 5-30% year after year

Growth strategy

AFTER MONTHS OF TEACHING SOCIAL MEDIA AND DIGITAL MARKETING ASKED IF I

CAN DELIVER A WORKSHOP ON PACKAGING?

5 PHASE COMPLETE PACKAGING SYSTEM

Planning and Logistics01

STEP

Pricing02STEP

Choosing Your Partner03STEP

Marketing04STEP

Closing the sale05STEP

PACKAGES DO NOT NEED TO BE COMPLICATED OR DISCOUNTED.

TO GET RESULTS, THE SECRET IS TO HAVE A SYSTEM & FORMULA

WHAT YOU WILL DISCOVER?

Why packaging and partnership marketing is essential to grow your

business.

How you can implement collaborativestrategies to create regional event and

product packages.

Actionable step by step formula to start creating your own package

magic TODAY!

WHY DO PACKAGES?

BENEFITS FOR YOU

FOSTERS INNOVATION

BECOME A DESTINATION AMBASSADOR

ULIMATE RELATIONSHIPBUILDER

INCREASES COMPETITIVE EDGE

GENERATES NEW STREAMS OF REVENUE E

EXPOSURE TO NEW MARKETS

BENEFITS FOR CUSTOMER

YOU ARE HELPING THEM

YOU ARE SERVING THEM

YOU ARE SAVING THEM

YOU ARE LEADING THEM

Wanted to attract more corporate

business

Created ‘Big Day Out’ package.

Package included: Laser Tag at

Laser Strike, Bucket & Beer at

Geelong Golf Club, Parma & Pot

at Sphinx Hotel

Meet Jake Partridge,

Laser Strike Geelong

Within weeks attracted group

booking from Metricon Homes.

Further collaborated with me by

tagging me in the Instagram

post.

Meet Jake Partridge,

Laser Strike Geelong

Generated earned and shared

media

Meet Jake Partridge,

Laser Strike Geelong

I guest blogged about Jake and

laser strike on Tourism Geelong

Bellarine siteView

Blog Here:

https://www.tourismgeelongbellarine.com

.au/why-smart-collaborations-are-good-

for-the-greater-good-of-your-destination-

and-tourism-business/

Meet Jake Partridge,

Laser Strike Geelong

I’M TALKING ABOUT JAKE

AND LASER STRIKE NOWE

Paid, Owned, Earned and Shared Media

My First Package: Yarra Valley Hot Air Balloon and

Winery Tour

My First Package: Yarra Valley Hot Air Balloon and

Winery Tour

My First Package: Yarra Valley Hot Air Balloon and

Winery Tour

THIS PACKAGE REMAINED OUR MOST POPULAR AND

PROFITABLE

Peninsula Hot Springs and RACV Cape Schank Resort

Peninsula Hot Springs and RACV Cape Schank Resort

IMAGINE THE FEELING

SO WHERE DO I START?

FOLLOW FORMULA AND CREATE A PACKAGE FOR

PROFIT E

MY MANTRA

No matter if package is a sell out

success or not, I will always have a

powerful, cost effective and powerful

relationship building marketing tool.

MY GOAL

Always approach with the attitude of

‘what can I do for my ideal partner &

my ideal customer’.

3 KEY TRAITS TO LOOK FOR WHEN CHOOSING

THE PERFECT PARTNERE

Values Aligned 01NUMBER

Mindset Aligned 02NUMBER

Market Aligned 03NUMBER

Let’s create a package!!

10 STEP PACKAGE

DEVELOPMENT

FORMULA

Your Package Title01STEP

List 3 Benefits 02STEP

List you partners03STEP

List package inclusions04STEP

Conditions05STEP

How will package be

booked?06

STEP

How will you get paid?07STEP

Cancellation / Refund

Policy08

STEP

Package Descriptions09STEP

Validity–Seasons-Dates10STEP

HOW Did YOU go?

HUGE OPPORTUNITY

PARTNERSHIP MARKETING

IS NOT JUST PACKAGES

“I loved everything, especially

smart ways of partnership

marketing to create win-win

outcomes.” Chaya Cox, Area

Sales & Events Manager,

Silverwater Resort, Phillip Island

Chaya Cox, Silverwater

Resort, Phillip Island

Pop- up at busy retail shopping

centre to promote experiences as

gifts!

One-off collaborations

Regional showcase in busy city

spaces.

One-off collaborations

Through a values and mindset

aligned partnership provided a

solution for many in Australia!

Innovation!

Our partnership with Burt &

Davies helped make ballooning

an all inclusive, accessible

experience to be enjoyed by all

abilities!

Australia’s First

Accessible Basket!

We were not only the only

tourism business nominated, we

were the only business present!

Recognised at Victorian

Disability Awards

Know your marketing real estate!

Bus, Wall, Brochures what do

you have that attracts eyeballs?

Sponsorship is

Partnership

Guess where this is? Use your

real estate to grow your

community and stay connected

with your audience!

Same goes for your

marketing!

ARE YOU inspired TO ACT?

Q & A

“If ALONE WE CAN DO SO

LITTLE; TOGETHER WE CAN DO

SO MUCH”-HELLEN KELLER

QUOTE:

thank you

with

Smart collaborations

@desikaratzias