Smart Bill Gomag Summit - Incotro ne indreptam?
Transcript of Smart Bill Gomag Summit - Incotro ne indreptam?
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Incotro?
Mircea Capatina, Cofondator & Biz Dev
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Cu toate acestea
2 termeni definesc vremurile in care traim:
• Schimbare
• Viteza (de schimbare)
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Se spune ca traim in “vremuri exponentiale”
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De unde am plecat
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Pe unde am trecut
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Si incotro?
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Now let’s talk business
AVANTAJE DEZAVANTAJE
Tehnologia devine tot mai accesibila Putem face ce nu puteteam pana
acum
Si competitia
Numarul celor impactati e tot mai
mare
Clienti mai informati la care putem
ajunge mai usor
Si competitia
Granitele dispar Piata globala. Si altii vin la noi.
Automatizarile inlocuiesc munca
umana
Bun pentru business Rau pentru diversi profesionisti
AI inlocuieste inteligenta umana (Probabil) bun pentru business Nu vrem sa ne imaginam
Timpul se comprima Poti ajunge mai repede mai departe. Poti deveni irelevant pana sa-ti dai
seama.
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E de bine? E de rau?
• E la fel ca si la bac…
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Ca la bac?
• E mai usor ca oricand sa construiesti un business
• Deci e mai greu ca oricand sa te diferentiezi (sa fii competitiv)
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In concluzie:
• Tehnologia e pentru sau impotriva noastra. Nu exista cale de mijloc!
• Schimbarea este ca si greul de la bac, chin pentru unii, oportunitate pentru altii.
• Din fericire…. antreprenoriat = ultima frontiera
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Customer Experience is your Product
• Mii de oameni muncesc zilnic/saptamanal/lunar in magazinul tau
• Nu-ti pune clientii la treaba ca tu sa nu ai de lucru.
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Customer Satisfaction is the new Marketing
• Poti si trebuie sa fii unic
• WOM is the true king
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Ganditi in numere
• A si B sunt 2 magazine online si au:
Venituri de 100.000
Cheltuieli de 95.000
Profit: 5.000
Presupunem ca au o structura identica:
1.se promoveaza online si aduc vizitatori pe site-ul lor
2. o parte din vizitatori studiaza produse
3. din acestia o parte adauga produse in cos
4. la final cativa plaseaza o comanda
5. ulterior unii revin pentru a cumpara din nou
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B face ceva important:
• Masoara, analizeaza, optimizeaza
Masoara, analizeaza, optimizeaza
Si reuseste sa imbunataseasca fiecare pas cu 5%:
1.5% mai multi vizitatori pe site
2.5% mai multi vizitatori raman pe site si studiaza produse
3. 5% mai multi adauga produse in cos (sau mai multe produse in cos)
4. 5% in plus finalizeaza comanda
5. 5% mai multi vor reveni pentru a cumpara din nou
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Cum se traduce in numere:
• B obtine cu 5% * 5% * 5% * 5% * 5% mai mult
• Insemnand: 27.62% in plus la cei 100.000 = 127.000
• Profitul lui B creste de la 5.000 la 32.000 (127.000 – 95.000 )
Adica cu 540% in plus !
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Cum ma gasiti:
Mircea Capatina, Cofondator & Biz Dev Smart Bill
facebook.com/mirceacapatina
linkedin.com/in/mirceacapatina/
www.smartbill.ro