International Institute of International Institute of Professional StudiesProfessional Studies

Presentation on

Submitted ToMs. Chetna Sawant

Submitted By Ms. Aayushi Jain

1Internet Marketing

ContentsContentsWhat is Internet marketing?Past of Internet marketingWorking of Internet marketingExamplesConclusion

2Internet Marketing

What is Internet Marketing?What is Internet Marketing?Internet marketing, refers to advertising

and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails.

3Internet Marketing

Past of online marketingPast of online marketing

Internet was earlier used as Arpanet, started in 1960s.

1st advertising email was sent in 1965.In 1990s display ads started.Firstly it was only online ordering.Sell and buy became possible in 1991.Amazon and ebay are the companies

that used transactions firstly.

4Internet Marketing

Working of Online marketingWorking of Online marketingIt works on the basis of following model.. “BCG Matrix”

B2B B2C B2G

C2B C2C C2G

G2B G2C G2G

Business Consumer Government

Business

Consumer

Government

5Internet Marketing

ExamplesExamples

6Internet Marketing

ConclusionConclusionThe Internet is really changing market.From website designing, through

search, online advertising, e-mail marketing and so on.

They are presenting a vast new array of opportunities to get in front of consumers and deliver marketing messages.

7Internet Marketing

8Internet Marketing

9Internet Marketing