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A PROJECT REPORT ON

“MARKET POTENTIAL OF SOLAR LIGHTENING

SYSTEM”

FOR JAIN IRRIGATION SYSTEMS LTD, JALGAON.

Submitted to

Godavari Institute of Management And Research,Jalgaon.

Affiliated to

NORT MAHARASTRA UNIVERSITY, JALGAON.

For the partial fulfillment of the degree

Master of Business Administration

Submitted By

Chetan B Mahajan.

Under guidance of

Prof.Prashant Warke.

Company Guide

Mr.Sudhir Shinde Sir

2010-11

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ACKNOWLEDGEMENT

This report entitled MARKET POTENTIAL OF SOLAR LIGHTENING

SYSTEM is the outcome of my training at Jain Irrigation Systems Ltd, Jalgaon

When the destination has been reached, it is only natural to look back and

reflect those who made the way comfortable and times eminently, enjoyable.

I express a special word of thanks to Mr. D.V.Potdar Sir (Marketing Manager)

Jain Irrigation Systems Ltd. Jalgaon who provided the kind of working

relationship that I always wanted out seldom found. He has always been

forthcoming with valuable insights, suggestions and advice.

I would also like to present my sincere thanks to Mr.Jitendra Savdekar& Sudhir

shinde Sir for sharing his expertise & marketing fundas with me.

I also thanks to all the staff of Jain Irrigation system for their kind assistance

during my project work.

Further, I would like to take this opportunity to the GIMR COLLEGE Of

Prof.Prashant Warke Sir (Director of GIMR) and all faculty members of GIMR

provided me proper guidance to do the project and attain the standard.

I express my deep sense of gratitude to all those people who went beyond the

call of duty and have interacted with me responded to the questions. I asked

them; please know I think of you and I thank you!

Finally, I acknowledge my parents who encouraged me to fulfill my dreams.

Mr. Chetan B.Mahajan

M.B.A. (Marketing)

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DECLARATION

I, hereby declare that this dissertation entitled “MARKET POTENTIAL OF

SOLAR LIGHTENING SYSTEM” For Jain Irrigation System Ltd. Is the

result of my original research work and the same has not been previously

submitted, that the dissertation shall be liable to be rejected and/or canceled if

found otherwise.

This information has been used purely for academic purpose.

Place

Date

CHETAN B MAHAJAN

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PREFACE

Practical knowledge is having a great importance in MBA. Business

administration is to think differently and study practically. Management does

not lie in theoretical knowledge but also with practical knowledge.

The objective of practical training is to get practical knowledge about the

various factors and functioning of the institutions and the companies.

I have visited, Jain Irrigation Systems Ltd Jalgaon. And I have seen and

experienced that the management and functioning of the company is very

superior.

I am hereby presenting the system of functions Marketing of the company.

Which I have been visited and of sincerely apologies, if any incorrect matter

was there.

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INDEX

Chapter

No

Contents Page No

Acknowledgement

Declaration

Preface

Executive Summary

1

2

3

6

1 Introduction 7

2 Company profile 9

3 Product profile 11

4 About Solar photovoltaic 12

5 Introduction to subject 20

Brand Recall 25

6 Research Methodology 26

8 Research Design 27

9 Data Collection Method 28

10 Limitations 29

11 Analysis & Data Interpretation 30

13 Findings 36

14 Conclusion 37

15 Recommendation and suggestions 38

16 Annexure 39

17 Bibliography 41

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EXECUTIVE SUMMARY

1) TITLE OF PROJECT- MARKET POTENTIAL of Solar Lightening

2) ORGANISATION- Jain Irrigation Systems Ltd. Jalgaon

3) PROJECT GUIDE- Mr.Sudhir Shinde.

4) STUDENT NAME- CHETAN B MAHAJAN

5) OBJECTIVE-To study the demand & customer awareness of Solar

Lightening system In Jalgaon Territory

6) METHODOLOGY- The methodology includes a primary collection

of the data with the help of the structured questionnaires. Interviewing

around 100 customers. Has collected the data for Jalgaon Territory. The

collection of the data is sorted out and analyzed to arrive at probable

conclusion.

7) SOURCE OF DATA- Survey of potential customers.

8) MAJOR FINDING- Though there is good awareness about the solar

lightening system among the customers but due to the high price of the

product customer hesitates to buy the product.

9) CONCLUSIONS- By looking at the findings, we can conclude that

there is good and increasing demand but the company should try to attract

customer by giving some credit schemes, discounts.

10) SUGGESTIONS- The Company should try to reduce the prices of

the product so that the potential customer can buy it. The company should

try to conduct seminar, literature and advertisement about various

schemes of government available to customer.

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INTRODUCTION

ABOUT COMPANY

HISTORY: In 1963 young graduate Bhavarlal Jain founded with trading &

partnership firm with a meager Rs. 7000, accumulated savings of three

generation as capital. And due to brilliant management of Bhavarlal Jain his

success story goes stepwise like branding to refined papain, PVC pipes, micro

irrigation system and food processing tissue culture.

Today with over 3000 committed employee’s strength worldwide, they have

established their leadership in diverse products like Micro irrigation,

Agriculture inputs, Agro processed product, plastic pipe & sheets.

Each of companies’ products is an outcome of an effort to conserve nature’s

precious resources through substitution or value addition.

This is the legacy of a deliberate & conscious endeavor that seems from a deep

rooted concern for nature.

The corporation has multi-product industrial profile & manufactures of

drip & sprinkler irrigation system & components;

PVC & polythene piping system; plastic sheets; dehydrated onion &

vegetables; processed fruits; tissue culture & hybrid plants; Greenhouse;

Poly & shade houses; Bio fertilizers ;Solar water heating systems & solar

photovoltaic appliances & bio-energy sources we render consultancy for

complete or partial project planning & implementation e.g. Watersheds

or wasteland & crop selection & rotation.

There recurrence has earned of many distinctions. 1)Rs1000million

exports coming from the toughest in the World 2)The largest producer of

PVC pipes in India

3) Planer of micro-irrigation system in India besides pioneering the

concept for small land holders in India

4) The only manufacture producing the widest range of plastic sheets

(PC&PVC) under one roof

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GLOBAL PRESENCE

Countries 110

Plants 23

Offices 93

Warehouses 38

Distributers 3009

Global workforce More than 5000

Agree & Irrigation scientist

Engg,technologist & technician

Over 1000

AWARDS

International 4

National 123

State 33

Jain Irrigation has been named as one of the 8th

Indian company expected

to emerge as challengers to the world’s leading companies by Standard &

Poor recently in May 2007.

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CORPORATE PHILOSOPHY

1. Mission-Leave this world better than you found it.

2. Vision-Established leadership in whatever we do at home & aboard.

3. Credo-Serve and strive through strain and stress; Do our noblest, that’s

success.

4. Goal-To produce quality goods at optimum cost & in market the price is

reasonable so as to achieve customer satisfaction fair return for all other

stakeholders & continued growth for the corporation through sustained

innovations.

5. Guiding Principle: In order to translate the corporate philosophy into action.

We will work hard, very hard. We will manage our resources of labors,

materials and money in an integrated manner keeping in view that social

responsibility & environment concerns are equally relevant. 6. Quality

perspective- Make quality a way of life.

7. Work culture- “Work is life, life is work”.

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PRODUCT PROFILE

LIST OF PRODUCTS:

Micro irrigation system and components

Sprinkler irrigation system

Landscape irrigation system

lift irrigation system

Dust suppression Sprinkler system

PVC pipes & fittings

Plastic sheets

Solar water heating systems

Solar Photovoltaic Systems

Green houses

Banana tissue culture plants

Agriculture & irrigation projects

Bio fertilizers

Agriculture & horticulture consultancy.

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Solar Photovoltaic System

"Solar photovoltaic systems" refers to a wide variety of solar electricity

systems. Solar photovoltaic systems use solar panels made of silicon to convert

sunlight into electricity.

Solar photovoltaic systems are used in a number of ways, primarily to power

homes that are inter-tied or interconnected with the grid.

Grid interconnection

In a grid-interconnected solar power system, your photovoltaic panel or array of

panels is added onto a regular source of electricity (provided by your utility

company). The use of solar energy can reduce your reliance on other forms of

energy to any degree you choose, depending on how big a system you purchase.

Photovoltaic (PV) is the field of technology and research related to the

application of solar cells for energy by converting sun energy (sunlight,

including sun ultra violet radiation) directly into electricity. Due to the growing

demand for clean sources of energy, the manufacture of solar cells and

photovoltaic arrays has expanded dramatically in recent years.

Photovoltaic production has been doubling every 2 years, increasing by an

average of 48 percent each year since 2002, making it the world’s fastest-

growing energy technology. At the end of 2008, the cumulative global PV

installations reached 15,200 megawatts. Roughly 90% of this generating

capacity consists of grid-tied electrical systems. Such installations may be

ground-mounted (and sometimes integrated with farming and grazing) or built

into the roof or walls of a building, known as Building Integrated Photovoltaic

or BIPV for short.

Net metering and financial incentives, such as preferential feed-in tariffs for

solar-generated electricity, have supported solar PV installations in many

countries including Australia, Germany, Israel, Japan, and the United States.

Advantages

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Easy & convenient alternative to kerosene / petromax / gas lamps as well as

substitute for domestic power connection for at least 4 hours daily.

Saves on electricity.

Pollution free & eco-friendly.

Some additional advantages are as fallows.

The 89 pet watts of sunlight reaching the Earth's surface is plentiful - almost

6,000 times more than the 15 terawatts of average power consumed by humans.

Additionally, solar electric generation has the highest power density (global

mean of 170 W/m²) among renewable energies.

Solar power is pollution free during use. Production end wastes and emissions

are manageable using existing pollution controls. End-of-use recycling

technologies are under development.

Facilities can operate with little maintenance or intervention after initial setup.

Solar electric generation is economically superior where grid connection or fuel

transport is difficult, costly or impossible. Examples include satellites, island

communities, remote locations and ocean vessels.

When grid-connected, solar electric generation can displace the highest cost

electricity during times of peak demand (in most climatic regions), can reduce

grid loading, and can eliminate the need for local battery power for use in times

of darkness and high local demand; such application is enabled by net metering.

Time-of-use net metering can be highly favorable, but requires newer electronic

metering, and tends to be impractical for small users.

Grid-connected solar electricity can be used locally thus reducing

transmission/distribution losses (transmission losses were approximately 7.2%

in 1995).

Once the initial capital cost of building a solar power plant has been spent,

operating costs are extremely low compared to existing power technologies.

Compared to fossil and nuclear energy sources, very little research-money has

been invested in the development of solar cells, so there is much room for

improvement. Nevertheless, experimental high efficiency solar cells already

have efficiencies of over 40% and efficiencies are rapidly rising while mass

production costs are rapidly falling.

Jain Irrigation Systems Ltd. (Solar Division’s Capacity, Products &

Feature, Production Capacity

Jain Jyot Lanterns: 9, 00,000 pieces per annum

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Jain Jyot Home Lighting System: 1, 72,000 systems per annum

Jain Jyot Street Lighting System:1,72,000 systems per annum

Products

Category Rating Application

Lantern 7W,9W Emergency light, Table lamps, patrolling

light hawker/ vendor stall.

Home lighting

system

9W,11W Homes shops clinics banks corridors

Street Lighting

System

9W,11W,18W Roads, Streets, Parks, Boundary walls

Hotels, Hospitals

Salient features

Solar Photo-Voltaic (SPV) module is made up of a grid of mono/multi

crystalline silicon solar cells laminated between EVA sheet and toughened

glass.

Performance warranty of 10 years for SPV module.

Pollution-free and eco-friendly.

ISO9001 Certified Company by TUV NORD Germany

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Solar lighting products:

Jain Jyot Solar Lantern

Jain Jyot Solar Lantern is a portable, stand alone lighting unit consisting of SPV

panel, Compact Fluorescent Lamp (CFL), sealed maintenance free battery, high

efficiency electronic circuitry and charging cable. It is available in different

modules.

Salient Features

Aesthetic and light weight portable design

Non-polluting and eco-friendly.

Bright but cool light after every charge

With necessary indications & protections

The Working

During the day sunlight falls on the SPV module, the cells on the panel convert

solar energy into electrical energy. This electrical energy passes through the

electronic circuitry to the battery, which gets charged, and stores the energy.

This energy is then available for lighting the fluorescent lamp in the lantern at

night.

Application & Uses

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Emergency and / or house

lighting, table lamp, camping,

patrolling (streets, farms),

Hawker / Vendor Stalls, non-

electrified remote places : Adult

education, mass communication

etc.

2) Jain Jyot Solar Wind Hybrid System

We offer Solar and Wind Hybrid Street Light Systems as Green Energy

Solution. The power source odd a wind solar hybrid street lighting system is

natural wind and solar radiation. This hybrid system is more cost-effective and

reliable in the wind available zone.

The whole system can also be used for home power generation and capacity will

depend on load. The hybrid lighting systems are self-sufficient, standalone

solutions that do not require the construction of costly mains grid electricity

supply infrastructure or the burden of their associated operating expenses. The

systems are ideal solutions for many applications in cities and rural areas,

providing lighting to enhance security and safety.

Power generation is dependent on the availability of wind and solar radiation.

Jain Jyot CFL/LED Based Solar Ad Board

The main purpose of advertising in the business world is to promote sales in

order to boost profits. Now a day, large outdoor advertising structures are found

in places with high traffic such as cities, roads, motorways and highways.

Among all types of advertising structures, Back Lit Illumination Flex Board is

most popular.

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Jain Jyot CFL/LED based Solar Ad

Board consists of solar module, low

maintenance tubular battery, charge

controller cum timer, & compact,

fluorescent lamp (CFL) or Light

emitting diodes (LED's). When solar

radiations fall on solar module, it will

generate electricity. Electricity generated from solar module is stored in battery

through charge controller. Charge Controller is provided to protect battery from

over charging and deep discharging. During day time, battery will get full

charged. At dusk, charge controller with inbuilt timer will automatically switch

ON the luminary & will switch OFF after four hours of operation, which is peak

business period.

Solar Street Lights

Ready to install stand alone street lights consist of Tubular Type Battery,

Compact Fluorescent Lamp (CFL) with high efficiency circuitry, SPV Module,

Pole, Frame & Battery Box.

Jain Jyot Solar Inverter (Power Pack)

Jain Jyot power pack is a solar cum mains hybrid

inverter with solar charging priority to power

domestic appliances like CFL's / Tubes, Fans,

T.V., Computer etc. The unit consists of solar

panel, batteries, & solar /Mains charge controller

cum inverter with logic circuit.

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System Description

Solar Photovoltaic Modules: A solar photovoltaic module is the basic element

of each photovoltaic system. It consists of number of solar cells arranged and

connected in a definite pattern. It converts solar energy into electrical energy

when sunlight falls on its surface.

Solar Inverter cum Charge Controller with Intelligent Logic Control: Solar

Inverter converts DC (Direct current) power from the battery to AC (Alternating

current) power compatible with the utility and AC loads. This unit consists of

Solar Inverter cum Charge Controller with Intelligent Logic which controls the

charging of battery from solar or mains with solar as priority.

This system monitors the Battery charge status and accordingly decides to

charge the battery either from solar or from mains. First priority of charging is

from solar modules and only in the absence of solar power (no-sunshine time)

and when battery voltage is low (a predetermined level), the mains charger is

turned ON automatically. This maintains the battery on float.

When battery bank reaches a preset low voltage, mains charger turns "ON" and

charges the battery bank. Next day, when solar radiation is available, the cycle

repeats. This ensures healthiness of battery and hence the life of the battery gets

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extended. Battery deep discharge, over charge protections are incorporated

inside the Solar Inverter.

Battery

A device that converts the chemical energy contained in its active materials

directly into electrical energy by means of an electrochemical reaction. Low

maintenance, tubular type batteries are provided with this system.

Models Available

150VA, 250VA, 375VA, 500VA, 750VA, 1000VA and 2000VA.

Applications & Uses

For Conventional loads like lamps, tubes, fans, etc., in homes, shops, banks,

hospitals, hotels etc.

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INTRODUCTION OF SUBJECT

As a part of academic curriculum each student has undergo training in an

organization during the “Master in Business Administration.”

The researcher has completed this project in Jain Irrigation systems Ltd.

Jalgaon. The project area given to the researcher was Jalgaon Territory which is

local area of the researcher, it was the convenient for the researcher to go &

collect the data from this area.

The present research report attempts to study the “Potentials of solar lightening

in the Jalgaon Territory.

One of the main problems to be studied in the present study is to highlight the

price effect on demand, Accordingly the present project report, the customers

demand for solar lightering price effect on demand has also been studied with

the benefits of solar lightening price effect on demand has also been studied

with the benefits of solar lightening due to which customer demand it.

Concept Market Potential

Before making a significant investment of time and money in pursuing a

business one should how much revenue your business generate to become

successful. Demand forecasting and sale forecasting are important for any

marketing Planning. Forecasting helps in identifying and solving marketing and

sale problem and they are used for setting performance standard.

Market potential: A forecast of the size of a market in terms of revenue, number

of buyers, or other factors. The size of the market is based on the number of

buyers who might exists for a particular marketing offer. These buyers have

three characteristics.

1. Interest in the product.

2. Income to be able to afford the product.

3. Access to the product.

Market potential refers to the upper limit of the market demand.

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Three keys involved in the market potential measurement.

Market Demand

Marketing expenditure by the industry

Defined Market environment

Market demand-The market demand is measured in physical and monetary

terms the market demand is not fixed. Example more income generated in

Indian Economy the demand for a product increase and vice versa.The market

demand is the function of industry market expenditure.

Steps in Estimating Market Potential

Estimating the market potential for a business requires specific information on

the number of people or potential buyers, an average selling price, and an

estimate of consumption or usage for a specific period of time.

Key Steps in Estimating Market Potential:

1. Define your target market and market segments.

2. Define the geographic boundaries of your market.

3. Derive an average selling price

4. Determine the average annual consumption

Market Potential Measurement includes

Market Research.

Segmentation.

Marketing Positioning.

Developing the Marketing Mix Strategy.

Strategy for distribution intensity.

Budgeting the Marketing Strategies.

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Roadmap of market potential:

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Marketing Plan

The company is pursuing four solutions aimed at four categories of customers

viz. (1) A normal urban household that wish to switch complete lighting to

Solar powered LED based lighting solution (2) A

normal urban household that wish to switch necessary lighting to Solar powered

LED based lighting solutions (3) A normal urban household that wish to switch

must have lighting to Solar powered LED based lighting solution and (4) Rural /

Remote household that wish to light up the house.

Although all urban areas of the country are linked with the main power grid and

there should be no need for our lighting solutions but due to load shedding or

load management these are without any light for 6hrs to 12hrs daily and cost of

electricity is increasing at an average rate of 10% are the main points that we

have focused on this market segment. The initial cost of the solar based LED

lighting solution is high but this solar based LED lighting solution will be free

for a minimum of seven years without any replacement for bulbs, battery and

solar panel. The life of solar panel is twenty five years so the only replacement

during this period is bulbs and battery three times. The highest concentration of

non‐electrified households is in rural and remote areas. These end‐users

do not have access to the electricity grid and rely mainly on kerosene oil lamps.

These households will get benefit from the use of solar panels for lighting in the

night at free for twenty five years.

We shall market our products direct to customers. For this purpose, we shall

advertise our solutions in print media and solicit housing colonies management.

Promotional campaigns shall also be part of our promotion strategies and these

shall be like sampling of LED bulbs, donating complete solution and public

demonstration of products to attract customers. There are two to three main

players in the market that are selling complete solar powered LED based

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lighting solutions. They are concentrating on Government’s Rural

Electrification Program and are

Working in remote off grid areas. Presently, urban household market is vacant

and we shall be concentrating on this market and offering a replacement of

inverter based lighting solution that is more economical and more beneficial in

terms of luminous flux. We are cost efficient as compared to present

competition. We shall provide our customers personalized services vis‐à‐vis our

competitors as they are providing solutions as contractor to government, which

is a very stereo typed service

Promotion

Company will use a promotional strategy based on the limited resources so our

promotional focus will be on the road shows nearby to the newly developed or

developing colonies and we will take part in the number of trade exhibitions to

help our consumers to know our products. Another aspect of our promotional

strategy will be the close collaboration with the NGOs this is some sort of

different mode but it would help company to get familiarity in the remote areas

and especially rural areas. We will also use electronic media for the products

promotion including internet and product awareness programs on television.

Distribution

As the market segment for the products are very diverse so this would not be

beneficial to adopt a static distribution strategy so we will follow a dynamic

distribution strategy for the startup phase of the venture. We will use the options

of large retailers, distributors, sales franchises, electronic distribution and

distribution through NGO networks during this strategy. At the startup phase we

will follow low cost distribution channels like E‐distribution and distribution

through NGO also will prefer to use some franchises. Later on in the initial

phase and expansion phase we will focus on intensive marketing and

distribution strategy.

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BRAND RECALL

Brand recall means when customer thinks about the product then he recall the

name of the brand in their mind.

1) In Solar Plant most of the scale occurs over brand recall. Most of the

competitor trying to achieve their position but Jain Solar System

continuously trying for maintain quality so other competitor are not able

to achieved that position. Face to face communication in between

customer about the result of the Jain Solar Product is also helpful for

strong brand recall. Arranging the live demonstration also create positive

impact on brand recall.

2) What the customers’ needs & wants according to their demand providing

good services, keeps the brand at the PRIME POSITION.

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RESEARCH METHODOLOGY

OBJECTIVE OF STUDY:

Research in common parlance refers to a search for knowledge. One can also

define research as a scientific & systematic search for pertinent information on a

specific topic. It is a careful investigation or inquiry especially through search

for new facts in any branch of knowledge.

The purpose of research is to discover answers to questions through the

application of scientific procedures. The main aim of research is to find out the

truth which is hidden & which has not been discovered as yet.

Though each research study has its own specific purpose, the main objective of

this study is to find out the –

1. Demand for Jain Solar lightening in Pune territory.

2. Does the price factor affects to the demand.

3. To study which factors influencing customer brand choice.

4. To study most preferred & purchased brand.

5. Which feature affects the buying behavior of customer?

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RESEARCH DESIGN:

Research design is the plan, structure & strategy of investigation conceived so

as to obtain answer to research questions & to control variance. This definition

consists of three important terms, plan, structure &strategy.

The plan is an outline of the research scheme on which the researcher is to work

The structure of the research is a more specific outline or the scheme & the

strategy chows how the research will be carried out, specifying the methods to

be used in the collection & analysis of data. For every research study, there is

particular research plan, for this study the plan is to survey in the Jalgaon

territory to know the demand for Solar lightning system.

TYPE OF RESEARCH:

Exploratory research has been conducted with the interviews of the customers

of Jain solar lightening system.

SAMPLING PLAN:

Sample Design Descriptive Research

Type of Universe Customer

Sampling Unit Pune

Size of sample 100

Research Instrument Structured Questionnaire

Data source Primary data collection

COMMUNICATION APPROCH:

Data was collected from primary sources. The instrument used for this purpose

was structured questionnaire, which was formatted in such a way that it, was

clear and easy for the respondents to understand & it had optimum number of

Questions. The Questionnaire method was chosen for this research because

collection of satisfactory data was the key objective of this research.

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DATA COLLECTION METHOD:

Two methods were used to collect the primary data.

1. Observation

2. Personal Interview

1. Observation: It is method of recording information without asking specific

question to the customers. The advantage of this method is that it is highly

effective.

AIM

To ensure the need & demand from customer.

2. Interview: It is the method of recording information by asking appropriate

questions. The advantage of this method is that all the required information can

be obtained in an orderly and systematic manner since all the questions are

formulated in advance. The customers were interviewed in the order of question

listed in the questionnaires.

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LIMITATIONS

During study there were few limitations faced by us which are as follows.

1. By analyzing and interpreting the small sample we have projected the result

for the whole population, but there is always going to be some limitations of

samples as compared to whole population.

2. Information provided by the customer was on the face. There was no

mechanism to cross examine the data provided.

3. There might be possibility of non response error due to the lack of interest of

respondents.

4. There might possibility of interviewer errors.

5. The respondents might have resorted to quick and abrupt answers to

terminate the interview quickly.

6. There might have been some concurrent in accuracies, whereby the

respondent might have given wrong information in order to safeguard his

interest.

7. Humans have distinct quality of thinking and are used in different ways by

each one.

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Analysis & Data Interpretation

Once the data has been collected, it has to be analyzed which amounts to the

search for meaning in the collected information. After field work of all the

collected data were tabulated accordingly and analyzed with the help of pie

chart for interpretation and conclusion.

Presentation Of Information:

The step in research project analysis of data is the presentation of results so that

meaningful inferences can be drawn. The results are presented as follows:

Pie chart:

Fig No. 1

23%

77%

Showing Awareness About Solar

Lightening System

Aware

Not Aware

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Fig. 2

Fig.3

47%

53%

Showing Awareness About Types.

Aware

Not Aware

21%

79%

Existing Status of users

users

Non Users

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Fig.4 shows a product status of Existing Customer.

Fig.5

0 5 10 15 20

Lantern

HLS

Solar inverter

Other

28%

72%

Satisfaction Level From solar lighting system.

Satisfied

Not Satisfied

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Fig.6

Fig.7

21%

79%

Expectations about cost.

Affordable

Not affordable

62%

38%

ssatisfaction level of after sales service

Satisfied

Not Satisfied

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Fig.8

Fig .9

74%

23%

3%

Customer Buying behavior

Price

Quality

Design

20%

80%

Shows how many peoples wants to buy solar lighting system.

Want to Buy

Not want to Buy

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Fig.10 shows customers Cost Expectation for solar lighting

system.

0

10

20

30

40

50

60

70

80

3000-5000 5000-10000 10000-15000 15000-20000

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FINDINGS

As there are always some findings for a survey, I have found some of the

findings which are listed below.

1. Good demand of solar lightening system.

2. Most of the customers are quite aware about the Jain Solar lightening

system.

3. The customers are quite also aware of the benefits associated with the use

of solar products and type’s solar product.

4. The main awareness of solar lightening system is due to the

advertisements by company and government.

5. Load shading of MSEB creates curiosity of alternatives.

6. While Purchasing the Jain Solar lightening System 74% of customer

think about the Price, 23%think about Quality of product, 3% think about

the design of the product.

7. Out of the total customer interviewed 74% of customer told that price

factor affects the demand of solar lightening system.

8. Very few peoples are aware of the loan/schemes and subsidy available

from government.

9. Peoples are price conscious.

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CONCLUSION

It has been observed that demand for Jain Solar Lightening System would be

increased more and more because it gives more benefits to customer than the

other lightening systems.

Jain Solar Lightening System is quality product, it has less recurrent cost than

the other lightening system, and also it is most durable efficient & proven

technology.

In spite of its benefits it was observed that the price factor affects on its demand.

Due to its high price rate customers are ready to shift to other systems.

Company produce same quality in reduced price, it is affordable to the potential

customer.

Product quality is a weighted strategy for sale of Jain solar lighting system.

Finally I conclude that a potential market of Jain solar lighting is very big

because of Quality, good brand image, good customer service and reliable

prices of Jain solar lighting system.

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RECOMMENDATIONS & SUGGESTIONS

1. The company can create awareness about the benefits associated with the use

of the solar energy product.

2. It is necessary for the company to give more attention on advertising of the

product.

3. Price of the product is the most important factor which affects the demand of

the product, so the company should try to produce the quality product at

controlled price, which help in increasing the demand for the product.

4. The company should do some promotional activities to increase the demand

of solar lightening systems.

The company should arrange a big function for district/taluka where all

the interested customers are invited & show them the demonstration of

excellence. There queries regarding various aspects should be solved also

provide some breakfast or any small but memorable gift for positive brand

recall.

One unsatisfied/unhappy customer can become a cause to think

negatively about our brand, so the problem of the particular customer should be

solved for maintaining brand image.

The strong point for promoting our brand is quality of the solar lightening

system, so concentrate customer’s attraction towards good quality of our

product.

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QUESTIONNAIRE

Customer Name:

Address:

Phone No:

1. Do you aware about solar lighting system?

A. Yes

B. No

2. Do you know about types of solar lighting system?

A. Yes

B. No

4. Do you have solar lighting system?

A. Yes

B. No

5. Which System do you have?

A. Lantern

B. Home lighting System

C. Solar Inverter

D. Other

6. What is your thinking about cost of soar lighting system?

A. Affordable

B. Not Affordable

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7. Are you satisfied with sales service of Solar Lighting System?

A .Yes

B. No

8. What type of changes you want in existing product?

A. price

B. Quality

C. Design

9. Do you want to buy any solar lighting system?

A. Yes

B. No

10. Up to what price you buy solar products?

A. 3000-5000

B.5000-10000

C.10000-15000

D.

11. Any opinion about solar lighting system.

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BIBLIOGRAPHY

BOOKS

Marketing Management ----- By: Philip Kotler & Kevin

Lankev

Marketing Management ---- By: V.S. Ramaswamy &

S. Namakumari

Marketing Research ----- By : Ramanuj Majumdar

Research Methodology ----By: N.Thanulinghom

Sales Management ---- By : Richard R. Stiill &

Edward W. Cundiff

WEBSITES

http://www.jains.com

http://www.google.com

http://www.yahoo.com