Sm session 2 slides 12-09-17
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Transcript of Sm session 2 slides 12-09-17
FB: ACTSRS #SportRecSM
ACT Sport and Recreation Social Media Workshop Series 2012
What is Possible!#SportRecSM
FB: ACTSRS #SportRecSM
Agenda• Session 1 – Workshop 1 Recap
– Understanding the Social Media Landscape
• Session 2 – Social Media in action– Setting up social media @sportrecsm– Three Case Studies
• Session 3 – Practical Scenario– Planning– Implementing
FB: ACTSRS #SportRecSM
Workshop 1 Recap Understanding the Social Media Landscape
•Feedback from the first workshop •What areas have people or clubs thought about pursuing?
FB: ACTSRS #SportRecSM
Agenda• Session 1 – Workshop 1 Recap
– Understanding the Social Media Landscape
• Session 2 – Social Media in action– Setting up social media @sportrecsm– Three Case Studies
• Session 3 – Practical Scenario– Planning– Implementing
FB: ACTSRS #SportRecSM
FB: ACTSRS #SportRecSM
Three Case Studies
1. Ultimate Frisbee – Mica2. Weston Creek Soccer – David3. ACTAS – Tara and Alex
• What they are trying to achieve• How they set it up• How it has been going• How do they know
FB: ACTSRS #SportRecSM
Case Studies – Ultimate Frisbee
• What they are trying to achieve
• How they set it up• How it has been going• How do they know
How Social Media can lead to unexpected outcomes
• Official Apology from Team Canada (aka Furious George)
• A "highlights" (read: lowlights) reel of all the poorly spirited play
Some articles on "ultiworld" which is a new, Ultimate-specific news blog: •http://ultiworld.com/wordpress/?p=658 •http://ultiworld.com/wordpress/?p=672 •http://ultiworld.com/wordpress/?p=894
•Similar example from European Champs 2011
FB: ACTSRS #SportRecSM
Case Studies – Weston Creek Soccer Club
Better communication through social media platforms• What they are trying to
achieve• How they set it up• How it has been going• How do they know
FB: ACTSRS #SportRecSM
Case Studies – ACTASUse of social media to promote major events and results • What they are trying to
achieve• How they set it up• How it has been going• How do they know
FB: ACTSRS #SportRecSM
See you back at 7.45!
FB: ACTSRS #SportRecSM
Agenda• Session 1 – Workshop 1 Recap
– Understanding the Social Media Landscape
• Session 2 – Social Media in action– Setting up social media @sportrecsm– Three Case Studies
• Session 3 – Practical Scenario– Planning– Implementing
FB: ACTSRS #SportRecSM
Social Media in context
Social Media Tactic
Business Outcome Decision/Position to choose the tactic
Broadcast Get messages out and get them out to more people than ever before, but don’t deliberately engage with people.
“I want as many people as possible knowing about a specific service offered by our organisation.”
Connect Reach stakeholders, athletes and volunteers and engage with them (virtually) face to face in order to gain feedback and build relationships.
“I want to engage in a dialogue with, or network with, define stakeholders.”
Promote Stake a place in crowded markets by overtly marketing services.
“I want people to know about our organisation – as a brand, as a service.”
Monitor Understand what people are saying about you and why.
“I want to understand what’s being said about, and by our organisation.”
Social Media Tactics and Business ObjectivesIn order to decide the appropriate style of social media use, the tactic must be balanced with outcomes
FB: ACTSRS #SportRecSM
Building a Social Media Framework
• Strategic Plan• Communication Objectives• Audiences• Platforms• Connection to other comms
(For this session you might want to logout of any personal social media because that’s what you’ll be using)
FB: ACTSRS #SportRecSM
Getting Practical – 3 Scenarios• Table 1 & 2
ACT Handball Assoc (a Peak Body) is trying to educate clubs about volunteer and fan behaviour (broadcast for education)
• Table 3 & 4Manuka Judo Club (a new club) is starting and wants to attract members (promote to raise awareness)
• Table 5 & 6Fooncy Frogs / Fooncy Frogz (an established club) is promoting a one-off carnival or trivia night to event (promotion to wider community)
Your Task1. Using the Social Media Framework Plan (15 mins)
2. Implement at least one platform (30 mins)3. Report and reflect (15 mins)
FB: ACTSRS #SportRecSM
Wrap-up
• Any questions or clarification?• Preview of next session
– Social Media Framework Development
• Continue the conversation– Twitter #SportRecSM– Facebook https://www.facebook.com/ACTSRS
FB: ACTSRS #SportRecSM
@sportrecsm
FB: ACTSRS #SportRecSM
Justin Barrie & Mel EdwardsPrincipal Consultants0423302814@DMA_Canberradesignmanagers.com.au
Thanks and see you at Workshop 3!