Pick up a copy of this EVERYDAY!

Visit the Guardian Online EVERYDAY – The exam board recommends this so you can keep a log/diary of changes to the technological landscape within the Media.

FURTHER READING AND STAYING CONTEMPORARY!

Media in the Online Age: Skype and Web 2.0

(Darcy DiNucci – 1999)– L14

Unit G325: Section B – Critical Perspectives in Media

Wednesday 2nd April 2014

Why?

Aims & Objectives

AO1

Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.

• Re-cap prior learning.

• Focus on the appeal of this new form of Web 2.0 and how it is changing the media landscape, as well as how we communicate across the WWW.

• Look at some interesting facts/figures about the case study and explore the impact this is going to have on media audiences.

• Apply this case study example to an exam question from Media in the Online Age.

• Review the learning.

Quiz – Starter3 minutes

WHAT DO YOU ALREADY KNOW?

• Leadbetter (200_) argues that the way we think and make sense of ‘knowledge’ is “fundamentally

shi _ _ _ _ g in the online age”.

• Plunkett (200_ ) – Traditional UK Gate_________ are “ditching” their traditional, old methods and are going “straight to their audience via the w__”.

HOW does Plunkett's (2008) ideology apply to this media product?

What is SKYPE?

Watch the video regarding this new form of Web 2.0 (DiNucci – 1999)

YOU MUST note down any verbal codes that express the appeal and lure of this media product for audiences and other institutions.

THEN, I would like YOU to research and note down x3 interesting facts/features/opinions about the product from the Web.

YOU SHOULD then tie this into any theoretical concepts/ideologies/key terms that we have covered so far –

For example is this a form of Technological determinism? Is it encouraging a community that is empowered by hyper reality? Is it a globalised (Globalisation) media product?

FEEDBACK

What did you find?

Tapscott & Williams (2006) also stated that:

We live in the age of the “new consumer power” – “the power to become your own supplier”

Who is this “power” going to threaten and who will become the “losers” and those “left behind” (Bauman – 1998)?

Irvine (2006) stated:

“modern media simply dissolve time, distance, place and local culture that once divided the globe”

HOW does this conform to this media product?

Microsoft takeover of Skype

$8.5 bn Takeover – May 2011

Synergy and Miniturisation

HTC Phone – Subsidiary Media product to

WHY would it be available on the iPhone as well?

Evaluate the opportunities and the threats offered to media producers by the internet

EXAM QUESTION

YOU MUST “Mind-map” (using the A3 Paper provided OR 2 Pages in your Exercise Book) the Opportunities this takeover offers to Microsoft (e.g Video Conferencing using their software, exclusivity etc) Threats – Who does this threaten and why?

YOU SHOULD establish, using resources that have been given to you previously, the information on the Blog and from your exercise books, which ideologies apply to this Case Study example and why.

For example: Lull (2006); Waters (1995) and Irvine (2006)

Extension - YOU COULD apply another Case Study example of your choice in answering this question as well as a means of cross comparison.

FEEDBACK

WHAT HAVE YOU LEARNT TODAY?

Homework:

1) Revision – After school on Fridays after Easter!

2) Revision – Over Easter complete the recommended tasks to help you ensure you consolidate what we have covered so far.

3) Revision! – Start completing practice Questions from one of the past papers on the Blog by going to:

Due: Wednesday 23rd April

Revision – Revision – Revision!