Digital Age 2.0 - Brian Solis
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Transcript of Digital Age 2.0 - Brian Solis
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@briansolis
Innovation and Digital Marketing
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Top Down
Bottom Up
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Social Media is About Sociology and Psychology More So Than
Technology
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We are defining a new era of society…
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Social “Me”dia
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Content Context is King
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The dawn of the contextual networks
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Love
Life
Politics Business
Interests
Passion
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An Audience with Audiences
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The Center of Attention
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Closer…
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Yes!
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“People” = the 5th Element
People
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Peer
Influencer
Adversary
Advocate
Customer
Idea Generator
Decision Maker
Advisor
The Roles of
the Social
Consumer
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The Last Mile: The socialization of business
Brand + BrandRepresentatives
Sa
les
Marketing
Service
Support
Consumer
Brand Voice
Pu
rpo
se
Public
Relations
Inten
t
Value
Peers
Experts Influencers
Influ
ence
Trust Zone
Experien
ce
Perception
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The 5 I’s of Social Marketing Influence
Intelligence
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No Brand is an Island
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Word of Mouth doesn’t work, tell everyone you know
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Social Objects are the future of marketing and communications
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Paid
Ear
ned
Ow
ned
BannersSponsored Posts
Ads
SEO
Paid Tweets &Posts
StoryValue
Em
pat
hy
Relevan
ce
INF
LU
EN
CE
Social Media Optimization
Search Engine Optimization
RE
FE
RR
AL
S
Blogs
TabsTweets
Broadcast
PodcastsImages
Posts
Wall Posts
Word of Mouth
Viral
Apps
Widgets
Virtual Goods
Sh
arin
gT
ren
din
g
The S
ocia
l Media
Eco
syste
m
Syndi
catio
n
Tweets
FoFs
Livestreams
Social G
raph
Participatory
Sp
on
sored
Brand
Updates
Video
Check-ins
Retweets
Video
Likes
Shares Content
Marketing
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Social Media Optimization
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Syndicating Social Objects
Social Object
www.com
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The art and science of influence
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Influence… The ability to inspire desirable and measurable action and outcomes
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Viral Videos aren’t “Viral” Until They Go Viral…
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Influencers won’t “magically” find your content…
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We Must Connect the Dots
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Do you know who is influencing your markets?
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1 + 1 = Many
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Social Nicheworks
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Real Time vs. Right Time
McA
Wil
liam
s.co
m
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Social Media is Rich with Emotion
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Social Media is rich with emotional connections
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Behaviorgraphics
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Be Transparent
Believable
Au
then
tic
Yourself
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RRS
Relevance.Resonance.Significance
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Micro Disruption Theory & The Social Effect
Attention Aperture
Time
Resonance
DisruptionPoint
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Metrics: The Value + Innovation Cycle
Learn + Adapt + Create
Measure
Listen
Engage
Engage
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#Engage
This is your time to…